If there is one strategy that you need to include in your online marketing arsenals is web video marketing. Research has shown that most people are lazy when it comes to reading written content. On any day, people would rather watch a movie or a video clip than read a novel.
Looking at my site analytics, I noticed that most visitors are clicking on my images. It is for this reason that I thought it prudent to share how you can increase traffic to your site through web videos.
The power of web video advertising comes in the fact that videos serve several purposes. Videos help in:
- Educating your audience
- Promoting products to your target viewers
- Help you do presentations
- Captivating readers
- Enlightening and engaging your viewers
- And most important help you sell.
Marketers have discovered the power of moving pictures when it comes to capturing viewers subconscious. The best way to imprint your message in the minds of your audience is through web video campaigns. It may cost you dearly but the Return On Investment (ROI) will be worth it if you want to form a lasting impression to people that watch your videos.
For the impression to be worth your while, let all your video clips propagate your online brand name and help you in online sales conversion.
To effectively market using web video strategy, you need to create clips that are not only business oriented but they need to be memorable. According to experts in web video promotion you need to make sure that you observe the following:
– Come up with a concept for your videos
– Choose your cast very carefully
– Take your time to draft a good script
– Work with people that are experts in taking videos
– Your video editing in terms of sound and picture production has to be top notch
– Create web videos that captivate and touch the emotions of your viewers.
The moment you start working online at home using videos with the above mentioned points in mind, you are set to succeed. Find ways of making certain that your message sticks in the minds of your viewers and you will be good to go.
Here are detailed web video marketing factors you need to consider carefully before you begin:
1. Message: For your video marketing campaign to be effective you need to very carefully define your message. Passing on the right message to your viewers is the core of web video advertising.
Most business entrepreneurs concentrate more on telling their customers how affordable or high quality their products are. That is good but it is not what will make your video advertising stand out.
To capture your audience and imprint your message in their subconscious you need to do a little bit more. Find a way to motivate your viewers to buy your products by touching their emotions.
2. Come up with a concept: The first thing you need to know so as to build a concept that will intrigue viewers is to fully understand what you want to achieve from your web video.
Put yourself in the shoes of your audience and fully understand what they want. Once you know the preferences of your target market you can easily create videos that address their needs adequately.
The best videos are the ones that have a lasting impression. Create videos that can sustain a video marketing campaign over a long period of time.
3. Work on your first impression: It is said that the first few seconds you relate to people they form an opinion about you. Therefore, you want your web video to have a good first impression.
You would of course not want to appear in a high profile meeting wearing your sleeping gown. Just as you would wear your best suit to a business meeting, you should also look presentable on your web videos.
Having good looks does not mean you are out of the woods; you also need to consider the finer details on how you do your video presentation. Normally, connecting with your audience in a face to face meeting is easier since you get to read their expression and react accordingly.
But on video they get to see you but you cannot see them. This then makes it difficult to convince viewers to reciprocate to the message you are passing on.
Ideally, it takes just one single mistake for viewers to switch off from what you are trying to present. It could be the use of wrong colors, a mismatched tie or some funny background sounds.
Note: Unlike in a face to face meeting, viewers in a web video are seated a foot away thus they get to see the finer details of your presentation. Things that would be missed out on an offline meeting can easily be captured on a web video.
4. Find memory igniters: As we have noted, online videos work best if you can reach and imprint your message in people’s subconscious. Make a web video that is unforgettable and you are on your way to .
Here are elements to carefully consider when making videos that are memorable:
a. Script: The language you use in your videos is critical in ensuring you enlighten and entertain your viewers. Hence you need to carefully draft a script that will pass on the message the right way.
The script is the core to a successful online video marketing campaign. Having good and expert characters is not enough because a bad script can make a good cast appear boring. Come up with a script message that is focused on one point and it should portray uniqueness.
Ideally, a good enough script should concentrate more on your main point since that is what you want viewers to remember. Presenting to many points in one video will only contribute in baffling your audience.
In case you have many points to present, you would be better off creating several video clips stressing on each point.
b. Get it right when editing: If there is an element that you need to really work on, it is the editing section. So as to make it easier for the editor it is advisable to take as many shots as possible. Try taking your videos from all angles.
Sometime you may see like your first shot was perfect, but that does not mean you should not take more clips. The more video clips you shoot the more captivating your editor can create your web video.
The more angles you take your videos, the more chooses you present to your editor to formulate a web video that is visually captivating. This tells you that you need to work with the best and experienced editors.
It can be quite a challenge to match your pictures with audio and that is why you have to pick an editor prudently. For perfect online video advertising you will need to pay the price so as to get something of high quality.
c. Work on your cast: People’s attention span is usually very short therefore your web videos have to be entertaining. The best way to achieve that is through sparking curiosity from your audience. If your script is boring or confusing you cannot expect to retain viewers.
For instance, you create a video where the speaker seems to be in a hurry to finish and be done with the video. Remember that your audience will note this and they too will exit from watching your video even faster.
A good technique is where you have more than one actor. With a good editor, he can combine scenes where one actor sets up the motion and another picks it up. If this is done gracefully, your web video will be so interesting to watch again and again.
Conclusion: Videos present a life that is out of this world where things are so perfect to be true. To put it in another way, web videos show how we ought to communicate, but we don’t.