In recent, times internet marketing has gone a notch higher and the people swimming in this advancement are those working from home online. This is especially for bloggers or webmasters how have taken full advantage of these technological tools like micro blogging. When we look back, it is evident that the human race quest to make life better through innovation has truly borne fruit. In fact, online business people who ignore these technological advances do so at their own peril.
Of late, the buzz circulating in the internet marketing circles is how micro blogging is taking over the cyberspace. Many marketers are claiming that blogging is dyeing, but if you look at it critically micro blogging is making the lives of bloggers much easier. As an e-marketer you need to combine different marketing arsenals and micro-blogging is one of the latest work online marketing strategies to implement.
Then, what is micro-blogging?
This is the sending of short messages to a set of people who could be your friends, customers or fans. There are many ways to send brief text updates and they include emailing, text messaging through your phone or through the web using sites like twitter, facebook and other social media sites. Unlike blogging where you need to sit and compose a whole story, micro blogging allows you to send short messages even while you are on the move.
One of the sites that has really catch up with most people the world over when it comes to sending short messages is Twitter. Big organizations like Dell have employed hundreds of young people to be sending minute by minute updates to their customers through twitter. News channels like the CNN and BBC are now relaying their headlines through twitter. This is a clear indication to working from home online business people, that they need to tap into these valuable internet resource.
Mobile phones have made things even much easier, all you need is to add twitter applications and you can send messages to your fans while on the go. To get started you need to open a free twitter account then follow people and invite then to follow you back. Every time you send twitter updates the people that follow you will get your messages. Remember you are limited to only 140 characters per tweet.
If you want to use micro blogging to market your online business there are some simple tips you need to observe.
Optimize your account: The first thing you need to do is optimize your account by using relevant keywords within your user profile. If your site is about home based business, add relevant keywords when setting up your user profile in your description section. This will make it easier for people in your niche to locate and thus follow you.
Send relevant updates: It is imperative to use your account to send only business related stuff that is if you want your working from home online business venture to get leads. Add content that is valuable to your followers by identify issues within your niche that challenge most people and micro blog about them.
In case your niche is about home business, sending tweets updates about what you are having for dinner or the movie you watched last night will make your followers not to take you seriously. It would be better if you need to socialize, that you open another account and link up with your friends.
Integrate your blog to your twitter account: The power of twitter is that you can send links as your updates. The person that said blogging is dyeing was wrong; in fact micro-blogging has made blogging even more effective. With tools like Twitterfeed you can integrate your twitter account with your blog.
This will mean that every time you post a blog, a link of the web page you published will be updated on your twitter account. This will not only assist you generate blog traffic, it will boost your link popularity and if your account is public you will get more targeted followers of whom to market to.
Rate of posting updates: There are people that spend the whole day submitting twitter updates in the hope that they will increase their blog traffic. It is important to post regularly but just be careful not to overdo it. If you have integrated your twitter account with your blog and update your blog daily, that will be enough.
Twitter is not the only player when it comes to micro blogging. Some of the other sites where you could open an account include:
Jaiku: Most online marketing experts consider Jaiku to be the closest rival of twitter. This is mainly due to the fact that both these social media sites have similar features. Time will tell which of the two sites will rule this field.
FaceBook: When twitter hit the market they almost send facebook to their death bed. This forced facebook to up their game and they did that very well. For business people working from home online, having a facebook and a twitter account is critical, that is if you do not want to face obscurity.
Yammer: The site also has similar features to twitter and given time it may give both Jaiku and twitter run for their money.
Tumblr: The beauty with Tumblr is that one is able to share pictures, videos, links or text. The site is simple, clean and user friendly.
Pownce: The site was launched recently and their platform has different functionality like sending files and sharing links. Here you will also be able to easily share events with your contacts.
Many web marketing gurus are latching onto micro blogging and that shows how beneficial it can be to your online work. This short messaging trend is therefore here to stay but the secret is to add it to your website promotion strategies.
There are lazy web marketers who have settled on using only micro blogging to promote their products, but you should not be one of them. The ability to distribute links easily and share messages faster is what has drawn most marketers to this social media sites. But it is advisable that you continue to blog even as you micro blog. This will keep you ahead of the lazy online marketers.
The reason of saying this is that even after you send those short messages or tweet updates, you will have to give your followers full content and the best place to do just that is on your blog. Hence, use these social media networking sites as a tool to help you generate free blog traffic.
If asked, the introduction of micro blogging is a sure blessing to people working from home online in terms of marketing.