As a blogger it is imperative that you include your blog author details for every article you post. Apart from proving ownership, there are other benefits such as boosting online credibility and publicity.
Of late, Google has come up with a program that ensures bloggers and webmasters own their content. Possibly, you have seen on Google search results passport size images appearing next to a listing.
Have you wondered how this is done? Today you will know how because you too need to take advantage of this feature.
What makes this to happen, is when a blogger adds his/her blog author name using rel=author tag. In addition, you will have to open a Google plus account and fill your profile details correctly.
It is not a guaranteed that your image will appear in the search results, since it’s google that makes the final decision. But it will not hurt to follow the new google guidelines of adding your blog author contacts for you may be accepted.
Here is the procedure of setting up rel=author and it is very simple:
The idea is to have your website pointing to your google profile and vice-versa.
Step 1: Add your website or blog link to your Google Plus profile
In order to link your content to your google profile, copy this snippet code and paste it in your blog HTML code
You can also do it manually by adding <a href=”[profile_url]?rel=author”>Google</a> within your blog HTML code. But make sure you replace “[profile _url]” with your Google profile.
So the link should look like this <a href=”https://plus.google.com/u/0/100516173806043177607?rel=author”>Google</a>
Step 2: Include a link to your image in your Google plus profile
Log into your google profile then click edit profile. On the right, click on an option called Contributor To and then click on Add Custom Link.
Here is where you add the image you wish to appear on search engine results. For me, the custom link I added was my Google plus profile which is https://plus.google.com/u/0/100516173806043177607.
It is advisable to check and see if the settings you added are working. The way to do that is by using rich snippet testing tool.
Step 3: Fill this form so as to be included in this Google authorship program.
Step 4: After setting your google profile and linking it to your website or blog, make sure you add your blog author name every time you publish a post.
Simply add a by line before or after your article using either of these codes
Link to your about page: By <a href=”https://www.workonlinelegit.com/stephen-kavita” rel=”author”>Stephen Kavita</a>
Link to your Google plus profile: By <a href=”https://plus.google.com/u/0/100516173806043177607″ rel=”author”>Stephen Kavita</a>
Note: The most important thing in this code is the rel=author tag which ensures your blog author details get picked by google. It is recommended that you add a byline to the article you are rank high for since this will give you good publicity.
From the look of things it may seem difficult to implement the above. But that is not the case, Google has eased the process and it is now very simple and straightforward to execute.
You may be asking, why go through all these trouble just for a photo to appear next to your search engine result listings.
Here are 4 reasons why:
1. Boost your web visibility: Marketing on the internet takes just adding some little spice here and there. The fact that people see something extra appearing in the search result, it will raise some curiosity thus they will want to know more about you.
Therefore, a blog author image and name appearing next to your article on search engine listings will certainly make your content stand out.
This feature is not new, when you are searching the net while logged in your Gmail accounts or social media accounts, you will notice that the results show images. But this is if one has added an image to their google profile.
But with correct implementation of google authorship program, people will be able to see your images even when they are not logged to their google accounts. It gives you some sort of celebrity status hence it is worth your while to try and implement the feature.
One thing you have to bear in mind when implementing blog authorship is to make sure you share quality content. It can take one single mistake to completely destroy your work online reputation.
2. Increase click through rate (CTR): If there is one thing that can really boost your CTR is the blog authorship program. Just the way having several recommendations in form of stars can increase your popularity, so does an image appearing on google listing.
When a listing has an image next to it, people tend to click on it since it brings about an element of professionalism hence internet users cannot avoid but click on such a link. Do you want more traffic? Then you need to start working on your blog author details on Google.
3. Your online credibility will go up: Your professional looking image is not the only thing that google will show. In addition to your blog author information, google will also show how many people are in your circle of friends on Google Plus.
By clicking on the listing, people will also view additional info about you, content you have shared on Google +1 and other related articles that you have published. If you ask me, google has really opened the door for bloggers and webmasters to build their work online brand name with ease.
4. Increase in webmaster tools account analytic details: The beauty of google is how they are able to link their services. The moment your application for Google authorship is accepted, right then you will have an addition stat in your webmaster tool account.
With this stat, you will be in a position to tell the number of impressions your blog content displayed on Google search results and how many click you got through your author details. To get this stats and more click on the option called “Labs”.
Summary: Most online marketers agree that the main agenda of Google this year is to promote Google Plus. This is because social media marketing has proved to be a great channel of making money online.
Sites like facebook, twitter and LinkedIn are making millions of dollars and Google now wants to cash in on the same. Let me assure you, Google will do anything possible to get a piece of the cake in social media. No wonder the efforts they are putting to make Google plus stand out.
Take time to update your Google profile with your blog author details, you just never know. Next time you may see Google plus been included as a major parameter for ranking sites.
Share your comments about Google authorship program in the section provided below. Do you think blog author details are so important in internet branding?
Feel free to share this article using the social media buttons displaying on the left. Also click here to subscribe to more updates on internet marketing.