When you look at the Stone Age as far as internet is concerned you will notice that a lot has changed. Things have moved from having static websites to creating fresh blog content.
This has been brought about by the ever increasing appetite to consume information. New ideas and technologies are coming up from all corners and for you to keep abreast you need to keep reading fresh content.
For example, the next big and virgin market that needs to be exploited in regards to internet is Africa. Governments in Africa are all working hard to try and connect their nations to the rest of the world.
With the introduction of the web, people in Africa are opening their eyes to a new world rich with information.
My challenge to the people of this beautiful continent is to grab this opportunity to showcase their wealth of knowledge and resources.
Looking at the past and present trends it is obvious the best strategy of exposing your expertise and abilities is through sharing blog content.
Africa also prides itself from one very great resource, and that is people. No matter the kind of blog content you choose to share, you can be rest assured that there will be somebody out there ready to consume it.
Keep in mind that when you do something on the internet you are exposing yourself to over 4 billion people worldwide. These are the people who have access to the internet and the number is growing fast.
If you just get a small fraction of this figure to see what you do the future will surely be bright for you.
The web has been evolving over the years and along with it search engines have also been evolving. Considering that search engines get the most traffic, it is only prudent you know how engine crawlers operate.
All indications suggest that going into the future the best way of marketing on the internet will be to generate content. There is only one platform that ensures you constantly publish content and that is blogging.
In fact, if you follow the trends in the online world you will notice that big companies are now incorporating blogs in their websites. The thirst for fresh and quality content makes a website (static page) leave people yearning for more.
People are not the only ones craving for new blog content, search engines also what to keep up with their users demand for content. Therefore, engine spiders are continuously in the lookout for latest stories to give to users.
How to be successful in blogging:
Now that we know where the online world is heading, let us discuss on ways of making sure that your blog gets noticed.
Experience is the best teacher but there are things you can avoid so as to save time and make your way to the top faster. Rather than going through unfamiliar territories, you can easily learn from other people’s mistakes.
Back in the 90’s there were many successful blogs that shared content on how to make money online. As we speak, some of these blogs have slowly disappeared into obscurity.
The mistake these bloggers did was to think that they can keep riding on their past glory. They also remained stagnate and ignored the fact that they needed to keep feeding their audience with fresh blog publications.
To some of us, it is not easy to always wake up every morning and find something to talk about. But there are strategies you can adopt to help you keep finding new content for your blog.
Here are some techniques that you can use to your advantage and succeed in blogging
Tactic #1: Read what others in your niche have written and then do more research. This will help you come up with better articles which provide more facts. If you see there are points that have not been explained in details, seize the opportunity to publish a blog that provides more in depth content.
Tactic #2: If there is a hot topic that is causing ripples in your niche, find someone influential and interview him/her on the topic. You can then post the interview on your blog in written or video format.
Tactic #3: Take up a popular topic and try to analysis and give predictions. The best way to tell what will happen in the future is to look at the past and present trends. You might not be accurate but such a story will elicit lots of curiosity.
Tactic #4: People love juicy stories especially when there are contradicting views about a certain topic. You can ride on the popularity of certain stories by blogging about the same but this time give facts that go against the grain.
This is a strategy that you have to be very careful since it can back fire on you big time. The secret is to have your facts right and the way to achieve that is by doing lots of research to ensure you give references.
For sure there are more strategies of content creation but the ones mentioned above will help you a great deal. This is not to say blogging will be easy considering you need to share content consistently over a long period of time.
You might wake up some days and find you do not have the energy or willpower to write; buy if you want to succeed online you will have to find the spirit to keep going.
What top bloggers will never tell you:
Some people jump into blogging thinking that it is a way of making quick money. There are bloggers who have taken advantage to sell to new bloggers desperate to succeed products that never work.
I have been in online business for a more than seven years and let me surprise you, it is not easy. Though I did not spend all those years blogging, I have learned that you need to invest your time, effort and money to succeed.
Just as the topic suggest, the future of online business which is driven by marketing relies on blogging. This signifies that you have time if you start now to influence your future as far as online wealth creation is concerned.
The reality on the ground as regards blogging is that you will have to contend with the following things:
*Some of your amazing blog content may never receive the attention they deserve:
The fact that you are a great blog writer does not in any way guarantee you overnight success in the blogosphere. This might not be what you wanted to here but it is the bitter truth.
With millions of content been published every single day, it is very easy for your dazzling content to get lost in the clutter.
There are articles that you will put your body and soul into writing them but they may fail to get the attention you thought they would. This is the nature of the online world were competition for visibility is so intense.
The fact that you wrote the best blog post in your lifetime is not a guarantee it will go viral. In reality, you may just get one person tweeting or sharing your story.
It is therefore advisable to promote all your posts. Go to where your target visitors spend most of their time and begin making connections. For your blog content to be found easily be the first one to share, +1, tweet and pin your articles.
Don’t stop there; submit articles that have backlinks to your blog on article directory sites. Guest blogging, forum marketing, content syndication such as press release are also other great strategies of promoting your content.
If after doing all that you don’t notice much activity on your blog, do not give up. Blogging is about doing your level best to share educative and useful content. Eventually, your target audience will notice and begin appreciating what you are doing.
*SEO trends will never remain constant:
One of the best strategies of attracting free and high targeted traffic to your blog is through search engines. This does not imply you put all your efforts into SEO and forget other online promotion strategies.
Recent events in the SEO world have brought many sites down especially the ones that were applying black hat strategies.
Google algorithm is changing everyday therefore it would be futile to depend entirely on SEO. Rather, publish content that will improve the lives of your audience and the rest will fall in place.
In short, don’t get involved in SEO at the expense of your blog visitors.
*Before you succeed in blogging you will have generated a lot of content.
For you to succeed in blogging and build a lasting online presence you must be ready to generate content. Not just one or two great blog posts, but lots of articles.
This is the scenario, before you make a decision to purchase something you really need to think through it and research. In the process you will visit related forum sites and read lots of reviews and testimonials.
You might also be forced to make several phone calls and consolations before you take action to buy.
If you want to reach your target audience and influence their decision making process you will need to generate content. As you keep publishing more content you will increase the probability of people coming across your blog thus helping them in their decision making process.
With time you will gain people’s trust and confidence and they will be coming to your blog whenever they need a valid opinion. It will not talk long before they begin buying your products.
Blogging is the best way of branding yourself but it will take lots of article publications to have a real impact. If you are not in it for the long haul then you better forget about blogging.
The same way it takes time and consistency to succeed in offline business, the same applies when it comes to blogging.
*Struggling to find stories to blog about:
Many bloggers give up along the way citing the fact that they have run out of blog content ideas or they are bored. In most cases, this is brought about by the fact that people choose a niche they are not passionate about.
Just because there is money to be made in the health industry does not mean you jump into the band wagon. If your passion is sports, create a blog related to sports.
No matter the niche you want to get involved in there will always be an audience. Even if it is talking about tooth-picks, in fact there could be someone right now searching for content discussing on best etiquette of using a tooth-pick.
To avoid getting bored, target a niche that excites you. By this I mean choosing a niche where you would still be willing to create content with or without making money.
It is true that on some days you will not feel like writing but the best way to overcome that is to read widely. The more you read the more views you will gather about a certain topic.
You can also pick some old stories and make them current, what might seem like stale news to you could be hot off the press news to other people.
All said and done, blogging is fun and that is if you choose the right niche that makes your heart skip a beat.
Now that you know where the future of online business is heading and how to approach blogging, what are you going to do about it?
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Author: Stephen Kavita