Nowadays, the internet has become so volatile in that things are changing at a very rapid pace. Blog SEO strategies that used to work 6 months ago have today become irrelevant. In actually fact, an SEO technique that works today may not work in a month’s time.
For a blogger seeking to always maintain web presence; researching about SEO and reading events related to site ranking has become critical. Gone are the days, when just submitting your site on top business directories was enough to rank high.
The one indicator you can look at to see that blog SEO is changing, is the way Google keeps changing its algorithm. In the year 2011, Google is said to have done more than 500 changes to their algorithm formula.
By the look of things, this trend is not bound to stop now or in the future. Why? Google is set to remain as the major player in the search engine arena. Therefore, Google will do everything possible to improve user experience.
The sad part is that some bloggers have failed to move with the times. Some old blogging SEO techniques and tools that used to help blogs rank high cannot be relied on anymore. How come you are still insisting on using them then blaming search engines for low ranking?
In any industry you get involved in, to ensure growth you need to keep yourself abreast with the happenings in that area. You have to read a lot and research in order to stay relevant. Attend all events that are related or affect your niche directly or indirectly.
For example, you might be having a blog about fashion, though blog SEO is not directly related to your niche, anytime you hear of a seminar on website ranking you should be the first one to register.
The secret to internet business success is web presence and what better way to market your site than SEO. It may be easy to rank on page one but remaining there is entirely a different ball game. This has been attributed to constant change of search engine algorithm formulas.
Now that we have seen the dynamics that come into play when it gets to blog SEO, let as look at SEO tactics that used to work before but now have become irrelevant.
Word Count: Bloggers who have been keeping tabs with the on goings in the SEO arena all know of the infamous farmer update. The update was said to hit sites with worthless content that were ranking high.
Search engines in their pursuit to offer users with quality content began giving more preference to longer articles. If you have two articles targeting the same keyword, the article that has 600 words will rank higher than an article with a blog word count of 250.
Gone are the days, when short articles with little content that were used as bait to get people to follow links in the resource box work in today’s SEO. The only time that these short articles will rank is when there are no other results to display.
Considering the way the internet has become so competitive, you might never gain online visibility with short articles.
Content is king when it comes to blogging SEO but generating content for the sake of ranking is not enough. You also need to make sure your long articles are helpful and this way you will elicit quality backlinks.
H1 and H2 Meta tags: It was not long ago when adding headlines which are keyword based in your HI and H2 was important for blog ranking. Today, search engines do not place a lot of emphasis on these tags anymore.
This should come as good news to people who are not savvy when it comes to adding H1, H2 and H3 tags within their blogs. A look at the some of the top ranking website nowadays you will note that most don’t use any H1 or H2 tags.
Ranking techniques are the same for all search engines: Though search engines do not reveal the exact number of signals they use to rank sites, the assumption is that they all have different parameters they look at.
This is confirmed by the fact that listing results in all search engines are different. Therefore, the notion that blog SEO techniques are the same for Google, Yahoo, Ask and Bing are misplaced.
The best approach to SEO is first finding out which search engine your target audience use a lot. From there, research the blog SEO tools and strategies that will work with that particular search engine.
Do not try to rank on all search engines because that will only end up messing up your website ranking on all of them.
Initial Blog SEO is enough to rank your site high: There are bloggers who used to rank high some years back, but other people have come and overtaken them. These old bloggers ride on the fact that old SEO power will keep them at the top.
The winds in the SEO field keep shifting all the time; hence you should also change your SEO tactics as well. For example, if you have webpages stuffed with keywords that used to rank high and have now dropped, go back to those pages and amend them.
It also applies to keywords; you will find that a keyword that used to be searched for a lot has now become irreverent. For example; before people may have been searching for “Samsung smart phone”, but now they could be searching for “Samsung galaxy”.
Content that is relevant today may tomorrow be of less value. That is why you need to keep updating your blog with new content regularly. Try to add at least 3 new quality articles every week; that way you will be guaranteed of top website rankings.
Focusing so much on Homepage SEO: Here I will talk from experience. I have noted that most of my blog traffic originates from my individual webpages. Therefore, when writing an article, include all the information that you can get relating to the subject.
The days when search engines used to put a lot of emphasis on your homepage are long gone. It is true that before your homepage ranked higher than your individual pages, but looking at search results that has changed.
That does not signify you stop working on making sure your homepage if fully optimized. It means that the same efforts you put to rank your homepage should also apply to every webpage you create.
Optimize your about page, contact page or any other page you will every publish on your blog. By the way search engines are indexing sites and webpages you never know which page will drive traffic to your site.
Adding keywords in your blog keyword tag: There are still some firms offering blog SEO service that insist on adding keywords in the Meta tags. Yes, that used to work before buy not anymore.
In fact, the first search engine that stopped Crawling the keyword Meta tags was Google. Though there could be some small search engines that still rank website using keywords contained in the Meta tag, the major search engines don’t.
It is advisable to put your keywords in the description tag but make sure you do not overstuff the keywords. Search engines have become so intelligent and thus you need to be careful not to make your site appear like its spamming.
Keyword Usage: If you visit most SEO forum sites you will note that there are still hot debates relating to Keyword density. Some SEO marketers say that keyword usage does not matter anymore, while others insist that you maintain a certain percentage.
The one thing that SEO experts agree on is that stuffing your content with keywords will definitely hurt your blog SEO profile. In the pursuit to remove spammers from ranking high, search engine bots are now able to identify sites that are overstuffed by keywords.
Bloggers are advised to target for more than one keyword. Trying to rank for only one keyword will only result to your site been seen as a spam site.
You can have a main keyword you are seeking to rank for, but also pick other related keywords in your niche and optimize on them too. This way search engines will consider your site to have rich content thus direct organic traffic to your blog.
Building backlinks is the ultimate SEO strategy: Building backlinks will surely help your site to rank high. That is only if you get backlinks from other related and high ranking websites.
The days when any link from which ever site would suffice are long gone. There are people out there who trade links hoping that search engine spiders will look at their blogs favorably.
Search engines can now tell whether a site linking back to you has related content. Through linking to non-related sites will not hurt your blog SEO, it will also not contribute to the increase of your SEO value at all.
It is recommended that you put your effort to backlink to few but relevant websites and blogs. The best way to build your site link popularity is creating quality and epic content. This is the kind of content that will compel webmasters to automatically link back to your site and individual webpages.
Keywords to target per page: The ultimate blogging SEO strategy is targeting different keywords on every webpage you create. That does not means you go mentioning your keyword without caring.
If the keyword density slightly surpasses the recommended percentage, search engines will flag your whole site. Rather than repeating the same word over and over again, try and use other alternative words related to your target keyword.
For example, you are targeting a keyword phrase like “web designing”, you can vary the keyword by using “site design”, “website design” or “website designer” and so on. Today, engine robots consider all these are the same keywords.
In addition, on every page you publish try and target for more than one keyword. You can target a primary keyword but also seek to optimize on other related and commonly searched for secondary keyword phrases.
Solution to SEO ranking now and in the future:
Research: Keep reading about the events taking place in the SEO world. Whenever you hear of changes, make sure you implement them and you will always be ahead of your competition.
Some of the sources where you can get the latest SEO news include
*Reading articles been released by search engines.
*Subscribing to email lists that share content on SEO
*Joining online forum sites that discuss about website ranking
Conclusion: Blog SEO is very critical especially when you are blogging for profit. More than 70% of traffic generated on the internet comes from search engines. Therefore, you cannot ignore SEO when doing business on the web.
If you rank high on search engines, then the world will be in the palm of your hand without a doubt.
Are there other techniques that you think have become irrelevant in today’s SEO? Feel free to share with us by posting your comments in the section provided below.
We can all join hands and make this blog a one stop shop for rich and educative content for guys seeking to generate revenue online working at home.
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Author: Stephen Kavita