To ensure that your business blog is able to continue converting, you need to do some house cleaning. In fact this applies to all areas of our lives. If you have dead stocks in your shop, a sale can be a perfect strategy to do away with them.
Removing dead stock will create space for brand new products that move. This is the same approach that you need to take once in a while on your home business blog. Generally, when there is something on your business blog that is not adding value, remove it.
On this write up let us go through some work online tips as regards cleaning up your business blog.
Template update: If you use wordpress there are times that you will see updates. It is imperative that you always update your plugins and template.
Remove the templates that you are not using from your back office. These are small issues that will reduce the loading time of your blog.
Remove images that do not load: Always take time to frequently go through your web pages to see if all pictures are displaying. It is quite detrimental to your home business blog when images do not load. It looks unprofessional. Always make sure that your blog looks professional.
Redirect visitors once you remove a page: There are times you will decide to remove some of your pages. Whenever you do that it is advisable you redirect your reads to other relevant pages within your business blog.
Email marketing clean up: If there is one powerful online promotion tool, it is definitely sending newsletters. Make sure you update the content in your auto responder newsletters.
In normal circumstances, you will discover that when working online things keep changing. An advertising strategy that was working last year would be irrelevant today. If among the newsletters you schedule in your auto responders are outdated, revise them immediately.
By cleaning your business blog email marketing campaign messages, you will do away with old products that stopped converting. Update your newsletters with up to date content and high quality products in your niche.
Delete irrelevant plugins: Sometimes you will discover that you are not using some of your plugins. It is recommended that you remove them. This will help load your site slightly faster and hence improve your visitors experience while on your business blog.
One plugin that you are not using cannot really affect your loading much. But when you have 20 irrelevant plugins they can really affect your overall business blog loading time.
In addition, if you notice that a plugin is not adding value to your site delete it. A lean back office is easier to manage and navigate through.
Doing away with broken links: It sometimes happens that you find some of your links have stopped working. This is especially so for old posts. It is normal occurrence for a site to go down. It can affect your online reputation to lead your visitors to websites that are dead.
There are great tools to use to identify broken links within your site. Do a google search for Broken Link Checker, this is a tool that Crawls your business blog and lets you identify dead links. Once you find broken links you can replace them or remove them all together.
Feature latest products and content: It is good to monitor the trends in your market niche. This is to help you know which products are converting and which ones are not.
It is prudent to remove products within your blog pages or side bar that do not sell. Always seek to offer your target audience with the latest content and products.
The best way to get up-to-date content and products is by joining forums. Subscribe to online forums where people in your niche meet. The other way is to identify a top business blog in your niche and subscribe to their RSS feed of newsletter. By doing this, you will get to know the new products that convert easily.
Adding tools like Google Analytics or Crazy Egg can go a long way in helping clean up your business blog. With Crazy Egg you will get to know where visitors mostly click. This will enable you identify the pages that people do not visit. It could be that the story on that page is irrelevant or it could be a call to change your page title.
Ask yourself whether the contact page is helpful to your business blog: You will notice most work from home blogs have a contact page. As much as this can be helpful to some extent, it can work against your home business blog.
Contact pages work best in some industries but all. If you have a contact form you will discover most of the messages you will get are spam. Trying to sort out between genuine emails and spam can be quite tasking.
If people want to learn about your online business, it would be better they read your content and do as instructed.
Immediately after am through publishing this blog I will need to do some blog clean up. If you want the most out of your business blog you too need to do the same. To make money online from home using your home business blog you need less trash.