On several occasions we have stated that with good web page content you can never go wrong. If you stick to the rules and do what Google experts of you, then your site will always feature in search engine result pages.
The driving force of the internet is content; in short without content then the internet will fail to exist. Therefore, as you generate any web page content you are fueling the engine that drives the internet.
Seeing that content is created every day in mass, we can then say that the internet is like a big article directory. This is where search engines come into play; i.e to sort out the content, index it, rank it and offer you with relevant information as you browse.
Just the other day a friend was telling me how she used to spend countless hours doing research in the library. It would take her days before finding the relevant content she was looking for to come up with her thesis.
Today, it takes her a few hours to gather relevant information all thanks to the internet. We have to give a thumps up to search engines on the way they record and archive web page content and present it to us within micro seconds. The amazing thing is that in a matter of seconds, engine bots still give you very relevant content.
It has to be said that of all the search engines, Google has gone an extra mile to ensure web page content served to its users is of high quality. Though google is not 100% perfect, it really tries to gather information from several sources thus establish up-to-date data profiles.
As we speak, google can now record your browsing patterns and the keywords you enter in their search box. Armed with this information, google is able to provide you with content that it deems relevant to you.
Google collects your browsing information when you surf while logged into their services such as Gmail account. This feature has really raised hot debate with SEO marketers asking whether what google is doing is right.
Some online marketers argue that providing such kind of search result limits internet browsers from getting varying opinions. They say that since google will give you results of the sites you mostly visit at the top, you will end up failing to collect more relevant web page content that can also be valuable.
But you can overcome this by logging out of all the account associated with google, clearing your browser and then browser again. This way when you surf the results will not be biased. Alternatively, you can search for content on another computer that you do not use to log into your google accounts e.g in a cyber café.
The challenge that search engines really face is the issue of taking care of duplicate content. So far, Google has been considered as the all knowing search engine but when it comes to handling duplicate web page content you get the feeling people actually overate them so much.
But that is not to say you can go right ahead and post duplicate content and think you will get away with it. The year that has just ended 2011, saw Google update their algorithm and some of the sites that were most affected where sites with had duplicate webpage content.
For example, a site like Ezine Articles is still to date struggling to gain its former glory. The day Panda update was released; ezine articles directory was axed from search engine ranking for more than 189 keyword terms.
A close look at article directories has revealed that they contain a lot of duped content. Online marketers in an aim to rank high have used article directory sites to generate direct traffic, add backlinks and rank on search engine listings using underhand tactics.
Most internet marketers do this without caring about the quality of their articles. With publishers syndicating the same content, the internet ends up having low quality content that does not add value to internet users.
To make matters worse, they use the same content on as many article directories as they can find. Get warned, all indicators point towards duplicate web page content facing the Google broom.
As much as there is substandard content, we have to agree that there is a lot of high quality content you can find on the web. But search engines need to device a way of knowing the origin of such content.
If you come up with unique webpage content, search engine should give preference to you than to people who copy your article. It is unfair to see another person ranking higher than you and yet they have copied your work.
It will take some time for search engines to really sort out the mess of duplicate content but at least they have taken a step towards the right direction. For sure it will not be 100% perfect but with a search engine like Google working over night to sort it out, people who dupe content have a reason to sleep with one eye open.
Summary: Google panda update must have really caught marketers off guard and made them rethink of their internet marketing strategies especially in regards to SEO. The amazing thing is that not all content on article directories were affected. This goes to show that the panda update used certain signals/parameters to sort between the quality articles and the inferior ones.
Article directories have been synonymous with poor web page content over the years. If you browse any article directory you are sure to come across articles that do not make any sense to the reader. In most instances, this is the kind of content that has been regenerated using softwares.
By the look of things it is evident soon the web will be like a hot potato for people using short cuts to promote products or websites. It is the high time you re-strategized your work online marketing plan by using white hat tactics alone.
Google is about to announce the rules you need to follow to remain relevant on the net. My personal advice is that you adhere to them. But if you are the type who always shares rich, unique and educative web page content, you do not have to worry at all.
You may not rank high right away, but the good news is that within no time you will reap the benefits that come with publishing quality content.
Now the big question is; are you ready for the new algorithm updates that google will use to rank websites in this New Year?
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