Facebook Places | Branding Tool For Small Business

  • Sumo

If there is a feature that helps connect the online world to the offline world is Facebook places. Launched in August 2011, Facebook location based feature enables users to know where their friends are and share their real location online and offline.

Facebook places have in a very short time turned some small internet businesses into big businesses. This is because of the powerful attributes the feature presents to business people in terms of marketing on facebook.

With a marketing campaign centered on the check-in services, you can build great awareness of your business. The facebook places check-in services allows you to build a fan base that you can easily turn to customer. All you need to do is engage your fan base by offering incentives.

Why the check-in feature is powerful.

Whenever a facebook users lands on a certain location on facebook places, facebook sends a news feed to all the user’s friends. The one thing about that is it brings about the aspect of viral marketing. Friends will want to check out why their friends like a certain page and they too may end up liking the page.

Because of the viral effect, you as a business person should take advantage and use facebook places to bring people to your physical location.

How to get started on facebook places:

Note that the feature is good for business people who have a physical location.

Step 1: You first need to find then create your own place page. Search other locations that are situated near you to help you located your place. In most cases you will find that it is already added but if it’s not you can add it manually.

Step 2: Claim your business and by doing so you can amend and enter relevant information. Some of the details you need to amend include your business name, working hours, address and so on.

As you edit, add images that are related to your business for example you can add your business logo. Doing all this is proves ownership of the place.

Step 3: Integrate your facebook fan page with facebook places. This means that anyone that likes your page will automatically be linked to your places page. The amazing thing about this integration is that it will enable you to easily share links, status updates and present your offers all from one location.

For your facebook places page to be effective, add features such as check-ins and maps showing your real location.

The best feature that can be found in the places page on facebook is the check-in. It is therefore important to encourage your fans to check-in. Start by enticing your relatives, close friends and employees to checkin since their friends will see they liked a certain page.

To ensure that you get more people to like your facebook places page you need to reward people that checkin. Some of the rewards you can offer visitors who checkin are offering coupons, discounts and special rates.

Here is a real scenario where facebook places can help you market your small business.

You have set up a flower shop and you are thinking of having a grand launch to build awareness. First you need to follow the 3 steps that have been stipulated above. The page and your shop should be branded in anticipation of the event.

To make sure that people checkin to your facebook places page, only offer discounts to your facebook fans. This will entice more people to like and checkin your page thus helping you to spread the word around about your event.

facebook placeFacebook places page is a good tool to communicate with your customers, therefore tell your customers to check out your page frequently for any updates. This will ensure you have repeat visitors to your shop as you bring in new products.

So as to have full viral effect, offer big discounts to people that have visited your flower shop and your page the most times.

If this is not a free online advertising tool that facebook is offering you, then I don’t know what else it is.

Traffic tracking ability:

The beauty of facebook places is the fact that you can easily know the number of people that checked in your page and visited your shop. Have a place on your shop where you record visitors that have also liked your page.

It is also important that you tell them to share their experiences by giving you feedback. Apart from this been a great opportunity for you to collect testimonials, you will know what you need to do to improve your service delivery and products.

Facebook SMS:

I bet that most of you do not know that you can now send your subscribers your status updates through SMS. To get updates from my wall onto your mobile phone send the words “like workfromhomeinfo” to 32665 (FBOOK on your cellphone). Once you do that you will be getting the articles published on my facebook page http://facebook.com/workfromhomeinfo?

The same can apply to your page and this also activates the like button for people who subscribe through SMS. Even when they unsubscribe to your SMS messages, they will still be getting the updates through your facebook news feed.

If you ask me, every shop should have a facebook places account and claim their location online. Imagine the number of repeat customers you can have if you had a sign in your shops and page with the words reading, “Send like (your page name)” to 32665 (FBOOK) for the best deals and discounts.

Apart from bringing in repeat customers, you will also be able to fully engage your customers. In addition, you will build your small business brand to become a major business player.

Conclusion: Have you been looking for ways to establish your business brand and make it a house hold name? Then creating a Facebook place is a perfect avenue to achieve that.

Take advantage to find, create and claim your place online right now and begin your viral marketing campaign. As your business brand goes viral you will build your online brand name all at the comfort of your home.

What to learn more stuff related to marketing your business online? Enter your email address in the section provided in the right side bar.

Am sure there are other strategies one can use to market with Facebook places, kindly share them on this forum by posting in the comment section provided below.

19 thoughts on “Facebook Places | Branding Tool For Small Business”

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