I thought it is only fair that this time round to share on free online video advertising. In fact, it came as a surprise to me that I have not yet dedicated a whole post on this integral arsenal in online marketing.
The use of free online video to promote your blogs, products or online business programs is one of the most effective ways of reaching a wide audience. This is demonstrated with the way a site like YouTube has dominated the internet in terms of traffic generation.
Did you know that as we speak YouTube is thought to be the number 2 search engine after Google? This should be an indicator to all online business people to embrace online video promotion seriously.
As you all know the secret to online wealth is traffic generation. Therefore, top on your list of internet marketing strategies has got to be the use of free online videos.
Just in the year 2010, research has shown that over 41% of potential buyers view online videos weekly. Today, a site like YouTube (property of Google) serves over one billion free online videos in a day. These are the kind of statistics that should make any webmaster go wild with excitement.
The potential of online video marketing is simply immense. Think of this, when it comes to viral video marketing campaigns, studies have proven that they can increase your click through rate (CTR) to over 700%. If you ask me, it would only be prudent if you also jumped into the band wagon right away.
The thing about free online video promotion is the fact that people are more receptive to images than text. Most individuals tend to grasp more when they watch a video than reading a book.
Now that you have seen the power of online video marketing let us get into how to effectively make use of it.
Below are 6 vital concepts to consider in video marketing in terms of product or website/blog promotion.
1. Be Real: The one great mistake that most online markets do is to try to be like someone else. In all aspects of life you need to be real and the same applies to video marketing.
As you are creating a free online video about your work from home business, film from your house. It would make no sense to say you work at home yet your videos are being filmed somewhere in an office in the city center.
Avoid uploading fake or stage managed videos and people will appreciate you just as you are. Whenever you are genuine, your target audience will find you credible hence that will help boost your online credibility and presence.
By just allowing people to see videos of you growing in your online business will go a long way in ensuring that people respect and appreciate your work.
2. Creativity: When I mention be genuine I did not mean you don’t come up with innovative videos. If you expect people to consider your products or website as an authority you need to create compelling videos.
Try to get ways of touching the emotions of your target audience. Some of the strategies of doing that are by creating videos that are humorous, educative or controversial which will stir up hot debates.
Creative online videos can easy turn viral as people will want to share with their friends or colleagues. Therefore, always get in touch with your creative side when filming a free online video. This way you get people hooked to your videos.
3. Brand your videos: One of the best ways of online business branding is through free online video marketing. This you can achieve by making sure that every video clip you release contains your online business logo.
Streaming videos that are branded will really help increase your online presence and traffic generation especially when your video campaigns turn viral.
In addition, ensure that every free online video you submit contains a backlink to your website or blog. This will help you in boosting your search engine positioning thus attract organic traffic.
4. Demonstrative videos: Free online video advertising is a good platform for you to showcase and demonstrate how your products work.
This will also apply to webmasters that offer tips on various niches. In case your blog is about SEO, you can easily create a video that shows step by step how to do search engine optimization.
There are people who when they read an article may not fully understand some certain procedures, but when you upload a free online video on YouTube they will right away understand.
In the case where you are promoting a service, videos can provide you a stage to demonstrate exactly how the service works. Show how beneficial your service is and ask your viewers to get in touch with you.
5. Conduct Web Seminars: The other name for this is Webinars. This are what most online marketers like to refer to as stage 2 videos. Normally, people seeking to promote their products and services do it through webinars.
The best approach to webinars is to have sessions where you offer educative information to the people that attend. In addition, you can demonstrate to attendees on how your service works or how to use the product you are promoting.
Webinars offer a great opportunity for your customers to pose questions related to your products or services. Here is where you can get the chance to convince skeptical potential buyers to take action and purchase your product.
Clients that are not familiar with your service will be best reassured on a webinar. Furthermore, as you interact with customers it will help boost your online reputation and presence.
6. Load Testimonials: Just one satisfied customers can go a long way in promoting your website or products. Therefore, it is absolutely vital that you include some testimonials in your videos.
Be careful not to stage manage your testimonials since viewers will easily see through you. Getting genuine and satisfied clients talking about your website or services will greatly boost your reputation.
These are the kind of videos that you will easily see people sharing on social media sites.
In Summary: It would be prudent of you as an online marketer to add video marketing in your online marketing arsenal. Think of this, in the United States alone, about 170 million people view an average of 15 hours of video online.
This goes to show the potential that webmasters have of increasing their online sales. The other day I was reading how a certain online shoe company got a conversion rate of 46 % for clients that watched their free online video clips.
Writing this article has made me see just how I have not fully utilized and optimized the power of free online video marketing. We better get down to business if we want to make money online from home.