If you were given a choice between getting high volume of untargeted site traffic or low but targeted web traffic, which of the two would you opt for? From the articles that most people publish on their blogs, most bloggers would settle for high volume of traffic.
The thought that runs through most online marketers especially newbies, is that the more traffic one generates the higher the chances of generating online sales leads. This may be true to some extent, but it is good to ask yourself if the traffic you are generating is adding zeros on your check.
When the question of whether to get high targeted web traffic or just high volume of untargeted traffic was posed to a group of people, a big percentage opted for high volume traffic. Therefore, it came as a surprise when an expert on SEO said he worked to drop his organic search traffic. He was even more excited when his site organic leads dropped by 40%.
How would you celebrate when your traffic was going down? How is less search engine traffic better than high traffic?
On this article we shall see just how generating targeted web traffic is the best strategy for people who want to learn how to work online and make money.
A look at advertising campaigns on Google Adwords indicates how people would pay millions of dollars to get targeted web traffic. There are some keywords where marketers pay up to $50 per click. Would you pay that much if you are not going to get your return on investment? Of course not.
There is an aspect of online business called Bounce Rate that most webmasters really ignore. Bounce rate signifies the duration that visitors spend on your site. The more your website or blog retain visitors the more money you are going to make online.
The sites that generate more income are the ones that have a low bounce rate. Therefore, sometimes it can be more beneficial to your work from home blog when you have less traffic. The same applies when you have less search engine leads.
But the question is; when is less search engine traffic good for online business?
You can be directing a lot of traffic to your blog but it would not be profitable if you are generating the wrong kind of traffic. It is better to attract less online leads that are targeted.
To give you a scenario, you have a blog that seeks to sell affiliate products that are related to generating income from home. It would be counterproductive to target web traffic from keywords that are not related to income generation.
Though you can work hard and rank for very competitive and high value key phrases, if the key terms are not relevant to your niche then you can expect to have a high bounce rate. The measure of online marketing success is not increased organic traffic but rather attracting targeted web traffic.
Of all the traffic generation techniques, search engine optimization is definitely the best. But organic traffic can turn out to be ineffective if you just generate any kind of traffic at whatever cost. An important question you have to ask yourself before starting your SEO campaign is; who is your target?
You have to synchronize your web content with the keyword phrases you are seeking to rank on. It is possible to be the best in search engine ranking but end up making very little cash online. What is the point of generating high volume traffic and then report low sales volume?
It can be quite frustrating when lots of people are calling in about your products but no one is buying. This is what will happen if you seek to rank on keywords that are not related to your niche blog. Earlier we mentioned about a blog on how to generate income from home; it would be of no value for such a niche blog to target a keyword like online games.
Though this is a high ranking keyword, you cannot expert to generate any money with that term for a blog on making money. Hence, as you work on generating organic traffic you need to factor in important optimization guidelines like how to attract targeted web traffic.
For you to get top rated and targeted web traffic for a blog about earning income online from home, you should seek to rank for phrases like work from home, home based business, work at home online jobs, working online and so on.
If you are seeking to make money online try and avoid using terms like “free”, “ideas”, “advice” e.t.c. This may be high ranking key terms but not from people who are ready to spend money.
It would be preferable to spend half your time online determining the right keywords that would generate targeted web traffic which converts. In short, settle for keyword phrases that attract high end visitors.
Summary: The most important element of increasing your conversion rate is not traffic quantity but rather quality of traffic. Instead of spending a lot of time seeking to rank on low quality keywords, work online to optimize your blog to rank for targeted web traffic.
For you to make serious money online, you need to target serious people that are ready to spend serious money. Remember to also have quality content and products that offer serious and workable solutions.
Search engine optimization is a vital marketing tool if only webmasters use the right approach. Evaluate your approach to SEO and make sure your strategy only attracts targeted web traffic from today onwards.