The story of the year for internet search marketers was Google’s several algorithm changes. In 2011 there were over 500 algorithm updates but the king of them all was the Panda Update. If you talk to any SEO marketer, they will attest to either benefiting or falling victim of Panda.
When 2011 started, people complained of how internet search had become messed up. At the top of search results were sites and blogs offering bogus content. Sites from link farms were said to be dominating the net and that prompted Google to find ways of rooting out these sites.
Towards the end of the first quarter of 2011, Google began dealing with these sites by coming up with an algorithm that was named by internet marketers, Farmer Update. Later, Google officially came out and told internet search marketers the real name they had given this algorithm change, it was Panda Update.
Since then there have been several versions of panda all aimed at weeding out crappy sites from Google search results. But during this time some genuine sites had also fallen on the way side. Though some of them recovered e.g Hubpages others were not so lucky e.g eHow and Ezine articles.
These sites had to do major clean up so as to move up the ranks again. For example, eHow had to result to deleting over 300, 000 articles. Ezine articles that was considered one of the top article marketing directory, up to date has not fully recovered.
Share your comments in the section provided below this article on how the Panda updates have affected you, positively or negatively.
To demonstrate to you how powerful Google is, a site like yahoo had to also undergo major adjustment too.
If you ask me Google had no choice but to implement these changes. You may question the timing, but whether you like it or not someday this was bound to happen. The fact that users were complaining about internet search results meant that sooner or later Google was going to loss to their competitors.
Knowing Google they were not going to just sit back and watch as their search engine credibility go down.
So as to remain the top search engine and thus continue to generate high revenue through Google advertising, they had to draw the big guns. Did you know that Google’s top earner is advertising, 97% of googl’s total revenue is generated by google Adwords.
Therefore, there is no way one can blame Google for what they have done in 2011 when it comes to site ranking. Google internet search had become so messed up they simply had to find a strategy to straighten it out.
It may not have been 100% perfect, but either way search on google is now giving more quality and relevant results. After the dust had settled, Google finally shared with SEO internet marketers the kind of content they need to publish to remain at the top of google internet search.
Come 2012, this are the things you need to look at as you are creating content. If you do so you will be on the safe side of the panda updates and future Google algorithm changes.
Here are things to consider as you generate web content:
*Ensure your content is always of high quality. Before you publish your articles ask yourself if you think the content is good enough to appear in a book or a top ranking magazine.
*Avoid putting up to many ads that will distract visitors from reading your main content. The next big thing come 2012 is going to be the issue of ads-to-content ratio. Google said it is doing the tests right now, but you can bet they have already effected these changes to some extent.
*Your content should appear as been aimed at offering informative content to internet searchers rather than seeking to rank for targeted keywords.
*Avoid duplicate content by posting the same articles and only changing the targeted keywords.
*Show professionalism by going through your articles to correct grammatical errors and spelling mistakes.
*Do you think that your visitors will trust the content you are sharing on your website, blog or on an article marketing site?
*Go the extra mile to share interesting content that will amuse and captivate your readers.
*The information you publish on your site should be original and not copied from other sites. Therefore, take time to do your own research and investigation so as to come up with your own valid opinions.
*When compared to other similar topics, your articles have to rich with information that is valuable to internet search users.
*Share content that will make your site to become an authority in your niche.
*Avoid an incidence where google internet search users would complain about your content and you will always be in the good books of Google.
*Publish information that would easily necessitate your readers to bookmark your site or share it with their friends. If your site can have a viral marketing effect, you are good to go.
*If you decide to write on a certain topic make sure you do a comprehensive job. Don’t publish half baked content and expect search engines to offer it to internet search users.
*Write long and descriptive content that provide specifics. Search engines will give more preference to long articles over short ones.
*Ask yourself, would visitors trust your site enough to enter their credit card details thus purchase products while on your site? If your answer is Yes, then you are set to succeed in internet home business.
*Concentrate more on having unique content on your site rather than sharing your content on network sites. Broadcasting your content so much will make your individual pages loss value since you will give them less consideration.
*After people have read your articles will they consider you an expert in your niche or just see you as another publisher posting half backed content?
Towards the end 2011 Google was not done, they released Google Fresh. The effects of google fresh were not felt so much since 35% of internet searches were affected. This translates to 1 site out of 6 been affected. The update was aimed to give priority to site providing fresh content.
Summary: Finally, 2012 is here with us and SEO marketers need to brace themselves not only for Panda updates, but also for algorithms that address above the fold content.
To avoid falling victim of the google updates in 2012, do what google says. There are over 200 parameters that google uses to rank websites. Slight changes of these signals can easily increase or demote your site rankings.
So as to be safe, focus on publishing rich and high quality content continually.
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