One of the best ways to channel traffic to your site or blog is through guest blogging. Posting content on other blogs helps you gain leverage and build your online presence. Studies have shown that most bloggers traffic, about 80%, comes from posts they have submitted on other sites.
As we all know, traffic is the core ingredient of making money online. With guest posting you will greatly increase referral traffic to your blog and boost your search engine placement.
The main reason of sharing this post is to show you how best to approach guest blogging. We shall go into details on the ways and strategies to take so as to increase blog traffic through guest blogging.
First thing to consider is where to be a guest blogger. The best place to share your posts is within your niche. Approach blogs in your line of business that allow guest blogs, these blogs have to be ranking high, I’ll explain why later on this post.
One site you can look at for guest blogging is Technorati. Here you can research on blogs within your niche that are interested in receiving guest blogs.
There are other top ranking blogs that may not necessarily have a sign up tab for guest blogging. But you can still contact these webmasters for them to feature your posts. It is imperative that you request rather than demand to be a guest blogger.
Hi John Doe,
My name is Mark and I have been visiting your blog for a while now. I really love how you have designed your blog and your content is so rich. In fact, your content has really assisted me a great deal.
Since we are in the same niche, I was thinking that we can help each other through guest blogging.
I will really appreciate if you can allow me to be a guest blogger on your site.
Kindly consider my request and let me know.
Now that we know the first rule of guest blogging let us look at the other vital guidelines.
Create rich content: It is mandatory that your articles be of high quality. This is the only way of ensuring that other webmasters accept to post your articles on their blogs.
A good article is the one that seeks to educate readers. Take your time to know the areas that people in your niche are facing then address these issues in your posts. With time you will boost your reputation thus build online presence.
In order to make certain that your post captures your target audience, come up with intriguing headlines. The title is the first thing that draws readers’ attention and it determines if a reader will go through the post or not.
Another powerful tool of drawing the attention of your audience is by narrating stories. Stories have an amazing way of making your audience relax and take in whatever you are telling them easily. Normally, stories are persuasive in nature and help build relationships with your readers.
Use correct grammar: Quality content is also about avoiding spelling errors and grammar mistakes. People will not take you serious when you have spelling errors all over your articles. One or two typos are OK, but having typos all over the article is a lack of professionalism.
It is therefore advisable that you use tools like Microsoft word, which is free, to draft and proofread your content before presenting them for guest blogging.
Also, get a pal to go through your articles and this will mean another eye to correct small typos.
Offer response: On most sites that allow for guest blogging, you will be able to log in and see the comments that people have submitted. It is recommended that you respond to all the comments and questions posed.
Responding to comments helps build your online reputation as you interact with readers. In addition, the owner of the blog will see that you are not there just to generate traffic but to add value to his/her viewers.
This will mean that the next time you will want to be a guest blogger your request will be quickly accepted.
Research on what to write about: Before you decide to write for another blog you need to do some groundwork. Get to know the audience who visit the blog and what are their needs.
This you can learn by reading the previous posts on that blog and the comments that where posted. Once you are armed with facts, write a relevant post that will offer workable solutions.
Another place to get writing ideas is to use Yahoo answers. Pick the popular questions that people submit and research on them. This way you will come up with unique and informative content that will rarely be rejected by other bloggers.
Monitor traffic: Tracking traffic coming from your guest blogging campaigns is very critical. Use tracking tools like site meter that tell you which guest blogging posts and links are bring traffic to your blog.
This tells you that you must add a backlink to all your guest post.
Include backlinks: To rank high on search engine results you need content and more so quality backlinks. Guest blogging is one of the best ways to get natural backlinks. It is recommended that you work with top ranking blogs.
Backlinks from top ranking sites help search engines consider your site as being relevant. This in turn will ensure your site eventually appears on first or second page of major search engines for your targeted keyword.
It would be of no value to do guest blogging if you cannot send people somewhere.
Tip: Always link your guest posts to relevant web pages within your blog.
Boost your reputation: In guest posting it is alright to blow your own trumpet. This is a good way to demonstrate that you are a credible and trustworthy. Just using the word “I” will go a long way in bringing out your personality.
Start your blog by telling people something about yourself or what you did the previous day. This helps to personalize your content thus readers will be able to relate with you easily.
Avoid using high pitched drumming lines like “I am a successful…” this only shows signs of boasting. It would be better to tell your audience how you had a nice time in Hawaii. There is no way you can go for an escapade in Hawaii if you are broke.
The perception that people have about you helps to boost your online presence, thus make money while you work online.
Do not throw in the towel: If you start guest blogging and after some posts you notice there is no major change in your traffic stats, do not give up. Traffic generation is a process that requires you to be patient.
Most people give up hope so fast that they curtail their success. Online work from home business is all about persistence.
Now that you know all about guest blogging, you can add it to your array of online marketing strategies.