Many online marketers really profited from article submission, this was until Google Panda came calling. The change in algorithm has seen many sites drop in search engine ranking and in the process losing lots of traffic.
A category of sites that has really faced the wrath of search engine algorithm update has been article submission sites. In turn, webmasters and bloggers using article directories to promote their sites have been wondering where to go now.
If you are still not with me this far, let me rewind the clock for you. Things were OK for article directories until the beginning of December 2011 when Google released Panda update.
One of the website that was adversely affected was Ezine Articles. The number of articles that where been submitted to this site where in thousands.
Many online marketers used Ezine Articles to attract direct traffic and get backlinks. This is to suggest that with Ezine Articles been hit by the update, internet marketers also felt the pitch.
For years now, article submission had been the source of building link popularity and thus boosting website ranking. With your articles ranking high on search engine, you were also guaranteed of direct and targeted traffic.
As we speak things have changed, many articles that used to rank high are now nowhere to be seen within search results. Article writing that was the backbone of web marketing, now seems to have been removed in the equation.
But let us pose for a while and try and examine where the problem started. When article marketing was first introduced to the internet, marketers used these sites appropriately.
The main intention of article submission was to offer readers with a source of rich and educative content. In addition, the article sites where intended to provide webmasters a place to get articles to post on their sites.
In exchange the webmasters were to give credit to the person who actually published the article by picking the article’s resource box. In article marketing this is what is also known as syndication.
With time some marketers started misusing the article directory sites to their own benefit. Most articles where not up to standard with marketers spinning and submitting unreadable content.
This they did all in an aim of gaining backlinks and in the process failing to add value to readers. Black hat marketing strategist took advantage of article submission and from there the writing was on the wall. Search engines (led by Google) had to do something to bring this to an end otherwise they would lose their visitors and in the process their advertising revenue.
It is true that users borne some of blame, but the group with the greatest responsibility were the article directory owners. They should have put in place strict measures to ensure users posted only high quality content.
To add insult to injury, article submission sites increased their advertisement space all in the name of increasing their affiliate and adsense revenue.
Where do all these events place you as an internet marketer? Do you subtract article submission to your array of online marketing arsenals? Or do you need to consider where to submit articles?
It goes without saying that article marketing is still one of the best and most powerful means of website or blog marketing. Therefore, you cannot say that you will stop using article directories to generate online traffic.
Looking back to the good old days before things got out of hand, webmasters and bloggers really did benefit from article directories. In those early days, bloggers used to command a huge fan base through article directory sites. The volume of traffic from article submission in those days was in the thousands.
For article marketing to rise from the ashes, online marketers will have to rethink their strategies. Ask yourself, what made readers consider article sites as the source of rich content in the first place?
The answers to this question are simple
– To gather information regarding their area of interest.
– Readers could have been following you as a person to hear what you have to say about certain issues
– To be updated on current events taking place in their niche
In the above scenarios one thing remains constant, as a blogger or webmasters you have to be ready to continuously feed your audience with content. This calls for regular article writing and more importantly updating your website or blog frequently.
Carrying all that load of coming up with content can be a daunting task for some marketers. But that does not mean you starve your target audience. That is why article marketing sites still remain vital as far as content generation is concerned.
Article sites are a rich source of getting content to place on your site. Hence, offer your readers content from other writers by syndicating articles. But make sure the content is of high quality and makes sense to readers.
With these in mind, how do you expect to post bogus write ups and hope that webmasters will re-publish your articles on their sites?
It is high time article marketers ran away from submitting low quality articles. Take advantage of the fact that webmasters need to outsource for captivating content.
For your content to be noticed by publishers you have to submit articles that add value. That was the case when article marketing was first introduced as an online promotion strategy.
Bloggers would rush to article directory sites and browse for content that would meet the needs of their target audience and syndicate them on their blogs. Since the rule was and is to give credit to the owner of the article, article marketers would build quality backlinks and generate direct traffic.
On the other hand, people re-publishing content would offer their readers with fresh content. As you can see, there is a symbiotic relationship where both webmasters/bloggers and articles writers are both beneficiaries.
A look at most article directories indicates that they have learned from their earlier mistake. Today, sites like Street Articles, Article Base, Isnare and Buzzle have stringent rules of article submission.
Gone are the days when an article of 250 words would be approved automatically. Nowadays, most article submitting sites only approve articles with 400 words and above. Others go as high as 600 words and above.
This is an indication that article marketing is still a force of internet marketing to be reckoned with. It means that having your articles approved will get you more backlinks than ever before.
Why? Most people are lazy when it comes to writing articles therefore when you step up your article marketing campaign and follow the new rules you will be ahead on 95% of web marketers.
Thanks to Google for finding a way to tame wayward web advertisers. Gone are the days when crappy articles would show up in search engine results. This is both to the benefit of webmasters and internet browsers.
Below are strategies you can use as an article marketer to boost your site traffic:
1: Start generating insightful and educative content that will be beneficial to your target audience.
2: Avoid adding high pitched marketing messages in your articles. Ideally, articles should be a source of quality information and not an opportunity to talk about your products or services.
3: Use narratives and descriptions to make your articles more exciting to read.
4: Your articles should act as bait whereby you leave some unanswered questions in your articles.
5: Create a resource box with wordings that will make readers see that following your links will offer answers to their unanswered questions.
6: Links within your bio box/resource box should take people to webpages that offer content related to your articles. Again, it is advisable that your articles offer answers to people unanswered queries.
Now that you know how to go about submitting articles, for there to be maximum effect you need to replicate the process over and over again.
Soon enough, readers and website owners will be lining up to read and re-publish your articles. Make certain you maintain a high standard of article creation to keep getting new fan base thus your content will go viral.
Summary: Article marketing is still a powerful tool of generating targeted traffic. Submit your articles to top article marketing directories and for sure your content will be syndicated.
With your articles going viral, you will stop depending on search engines alone to bring people to your site. Search engine organic traffic is good but direct traffic from article submission sites is much better since it’s more targeted.
I have noticed that people from article directories tend to spend more time on my site than visitors from search engines.
What is your experience with regards to search engine traffic and article submission websites? Which of the two sources have a lower bounce rate? Do you have an idea of where to submit articles and get better traffic?
Share with us your thoughts on the above by submitting in the comment section below.
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Author: Stephen Kavita
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