If you ask any online marketer right now they will tell you that search engine traffic is worth working for. It does not matter, traffic from Google, Bing, Yahoo, Ask or any other search engine out there is welcomed.
More than 80% of the traffic generated online comes from search engines. This signifies the value of search engines to the internet. It would be ill-advised for you as a blogger to ignore the benefits you can get from generating search engine traffic.
The beauty of search engines is that anyone can take advantage to market their products and services. It will cost you zero dollars to position your site on 1st page thus generate organic traffic.
This then brings up a question or should I say questions, which most newbies ask when it comes to search engine optimization. On this article we shall share with you things you need to know when it comes to optimizing your website or blog.
Though the points raised here relate to rookies, veterans also need to read since they may find strategies that can help them rank even better.
As veteran bloggers know, search engines especially google are updating their algorithm daily. This is meant to rid the internet of spam content.
Here are whitehat strategies that guarantee your site attract search engine organic traffic on a continuous basis:
Try and do your own SEO: Every time the word SEO is mentioned most newbies flinch and yet there is nothing to be scared about. There are people who would like you to think that SEO is for the gurus. They are the same people who will later try to sell you software to help you in SEO.
There is no wonder software or big secret when it comes to optimizing your content. Paying for SEO services is not the best way to ensure you rank well.
Most of this sites use negative SEO strategies that would easily hurt your site ranking. This includes buying of backlinks which search engines like google are punishing.
You as the owner of a blog or website know exactly what your site is all about and what your goal is. It is thus advisable that you do your own SEO.
The internet is filled with free content on how to generate search engine visitors. These kinds of content can be found on top SEO blogs, YouTube, forum sites and so on. All you need to do is conduct a search and you will learn how to do SEO by yourself.
Allow search engines to follow your links: This is something that most rookies fall victim to mostly due to lack of knowledge or should I say ignorance.
When creating and designing a blog or website you need to check and see that you have allowed search engines to crawl your site.
It’s only when your pages have been indexed that search engines will drive traffic to your site. One way of examining if your pages have been indexed is by entering site:http://www.yourdomain.com/ in the search box. This also helps in checking if your site has been blacklisted.
When setting up your blog, check under the SEO setting to ensure you give search engines access to your content. This setting is mostly ignored by new bloggers and yet it’s an integral component of marketing your site.
Write articles that people can understand: In order to rank for the best keywords in your niche, use words that are commonly searched for by your target audience.
It is common to come across a site that shares content that only experts can understand. As a blogger, you need to target both newbies and veterans. It is through sharing easy to understand content that you will keep getting new search engine traffic to your site.
In addition, you will keep people on your site for longer periods and encourage return visitors.
In short, avoid the use of difficult words when writing your articles. The minute people think you are trying to show off they will dump your site never to return.
Note: Blogging is about what people can benefit from your blog and not showing readers how good you are.
Commenting on other related blogs: Posting blog comments is one of the best tactics of improving your site ranking. Furthermore, it also ensures you funnel traffic from other sites to your site.
But for this strategy to be effective, your comments have to be approved by site moderators.
First thing you need to do to get your comments approved is submitting to relevant sites. This also ensures you get backlinks from related sites since you include a link to your site thus increasing your site authority.
Next, your comments have to be relevant to the article you are commenting on. This means that before you post a comment make sure you read the article.
Finally, post comments on sites that rank high in your niche. As you leave comments of high quality site your link popularity and authority will equally be high. The result of this is that your site will get good placement on search engines results thus will direct traffic to your site.
Build relationships: For you to rank better on search engine result pages you need the help of other bloggers in your niche.
That is why it is very imperative to connect with like mined people. It is from connecting to the right people that you will build an online presence.
This are the same people who will share your content and link back to your site thus helping you get more exposure online.
Now that search engines are using social signals to rank websites, you have to connect with people in your niche on social sites. And that is not all, make sure you are active by sharing other peoples’ content and they will for sure reciprocate.
As you build relationships, you will also get invitations for guest blogging further boosting search engine placement and traffic to your site due to backlinks.
Link to relevant sites: SEO will only work best for you if you get backlinks from relevant sites. The days when having many and none related backlinks that would take you straight to page one are long gone.
It is advisable to link to fewer sites that have quality content that is related to your site. I say quality content because you may get a scenario where a site is ranking low but as time goes by the ranking starts improving. In due course, it will help increase you site authority.
Follow google updates posted on their blogspot site: I started this article by stating that SEO is not rocket science, you too can do it.
The reason being that SEO strategies are no hidden secrets. Google publishes on their site on how to do SEO. They have guidelines on what they expect from a site in order to rank well on their search results.
All announcements about their google algorithm updates are made public. If you follow what is shared on this site google will definitely love your site.
Despite constant algorithm updates your site can always feature on first page of the top search engines. The secret is to stick to basic SEO strategies that have been mentioned in this article.
Search engine algorithm updates will come and go but some things will always remain constant. This includes content generation and linking to relevant and quality sites.
There is still more you need to learn about SEO and how to generate organic traffic from search engines. Share other strategies with us by posting your comment below.
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