Have you ever asked yourself this question; when I finally rank on 1st page of Google for my targeted keyword, how do I maintain that position?
Going by recent events in the Google SEO world, you can never be assured of a first page ranking leave alone a number one spot.
As difficult as it is to get to page one, so is it to maintain the position. On this write up we want to answer a burning question that most bloggers and online marketers ask; after I get to position one what do I do next?
It is a nice feeling to wake up one day and find your site firming sitting on the number one position for your targeted keyword. This means that your bank account will be worth talking about and more importantly people in your niche will start looking at you as an authority.
When this happens the worst thing you can do is sit back and enjoy been driven by the google SEO current. You too need to hoist your sails and determine the direction your site is going to take.
As we said earlier SEO in google is so volatile, today you could be perched comfortably in position one only to wake up the next day and find your site featuring nowhere.
Though you cannot 100% SEO proof your site, you can apply some tactics that will ensure you maintain the number one status in search results for the longest time possible.
#1 ranking comes with many goodies which include high targeted traffic and of course higher and better conversion. Getting to 1st page is no easy feat, now you have to embark on making sure you maintain that position.
Here are legit google SEO strategies to employ so as to maintain your top SEO ranking:
1: Avoid HTML errors:
Here I will talk from experience. Some time back I really wanted to change my site appearance to make it look more attractive and professional.
This led me to searching for a new template. I finally got one but I did one cardinal sin, I did not read reviews about the template.
One week after loading the template my site lost its ranking. That is when I discovered the templates had errors which made google to remove my site from their listings.
Although I have recovered if it wasn’t for that mistake my google SEO rankings would have been much better by now.
When adding new plugins or changing anything in the HTML coding, make sure you do your groundwork well to ensure you don’t get in the bad books of google. It would be better you get expert advice before make such adjustments.
2: Seek To rank for even more related keywords:
Finally, you are ranking for your major keyword phrase, you should not stop there.
In any given niche there are several keywords to rank for. Use your 1st page status to rank for other related keywords in your niche.
For example, if your site is ranking for a keyword like “home business”, start a campaign to also rank for other related keywords such as “home based business”, “work from home business”, “home business in USA” and so on.
As you seek to rank for more related keyword phrases in your niche you will increase your online visibility.
Below are techniques to target other related keywords
- Diversify your anchor text when building backlinks to your site
- Target different keyword phrases in every webpage you create.
- When back linking to your site remember to also link back to your individual pages.
- In each of your individual pages include links pointing to your homepage. Use different keywords in your anchor text in every page.
Note: Be careful not to over optimize by linking with only one keyword. The secret to succeeding when you SEO in google is appearing natural. Therefore, use different keywords in your anchor text when creating backlinks.
3: Intensify your search to get more backlinks:
Do not get comfortable once you get to position one in google search results. There are 9 other sites below you plotting strategies on how to dethrone you.
Take advantage of your top position to increase your link popularity. How do you do that?
- Post articles on top rated sites such as ehow, about.com and Wikipedia.
- Approach authority blogs in your niche and request them to link back to your content. This you can do through guest blogging.
- Participate in more top forum sites in your niche and ensure you add a signature which contains a link to your site.
- Post comments in any top related blog you come across. Make sure you read what they have written so as to submit comments that add value and make you look as an expert.
As you increase backlinks to your content it will become more difficult for your competitors to dethrone you. Furthermore, it will help boost your Google SEO ranking for even more related keyword phrases in your niche.
4: Create linkable content:
The heart of SEO in google is content and backlinks. This has been the case all along until people started to look for ways to game search engines in order to rank higher.
With google algorithm updates seeking to remove spam content in search result, it means people have to go back to the basics of SEO. This is to tell you that the more things change the more they remain the same.
Anyway let us get back to business.
The moment you get the #1 position you will definitely see a steep incline in traffic to your site. Instead of calling your friends for a party, take the opportunity to prove to your readers that you merit that position.
I would rather you publish a post once a week but make sure your posts blows the minds of your readers. A case in point is Glen who runs viperchill.com. His articles can some time contain more that 10,000 words. If this is not what is called epic, then I don’t know what else this is. By the way, Glen did win a blogging award in the beginning of this year, 2012.
Writing epic content will definitely elicit more backlinks and increase the chances of your articles going viral on social media sites and in the blog-sphere.
Appearing on position one exposes you to more traffic and with rich content you can further solidity your position by creating more linkable blog posts.
The secret is to make sure that the people who come to your site help you to maintain that position. In your articles make certain you add a call to action message telling readers to subscribe to your email list, share on social sites, comment or link back to your content.
These are strategies that make your link popularity appear more natural in Google’s eyes.
Other ways of boosting backlinks thus confirm your Google SEO ranking include;
– Work on your site appearance. Get an attractive and professional theme template and add eye catching images within your blog posts.
– People don’t like to be sold to or linking to over monetized site. So, once you hit position one reduce the number of adverts on your site.
– Post original content that cannot be find anywhere else on the web. For instance, write on current events taking place in your niche. Your content will definitely stand out.
– Add social buttons. This will help your content go viral thus exposing you to more people who are likely to link back to your site.
5: Find ways to increase CTR (Click Through Rate):
Once your site starts ranking in the 1st page of search engine results you have got to encourage people to click. The fact that you are ranking position one in search results does not automatically mean traffic will increase.
You need to put in place incentives that will leave people with no choice but to click on your links.
a) The first thing you need to work on is your headlines. Come up with captivating and juicy titles that will attracts clicks.
Within your title you can add a call to action message such as “This you must read”. Also remember that your headline is important for onsite optimization thus include your target keyword phrase.
Note: Search engines only show the first 70 characters thus ensure you keywords are within this limit
b) The second thing you need to look at is your site description. This is the text that appears below your title in the search engine result pages.
If you use wordpress then you can install an SEO plugin that can determine which text will show in the title and description.
Some of the recommended SEO plugin includes All In One SEO Pack, WordPress SEO, Platinum SEO among others.
Although google may change the description depending on what people are searching, you need to set a description using your SEO plugin. In addition, every page you create should also have a META title and description.
Note: As you seek to improve your SEO rankings in google in the site description, remember to add a call to action message. This will help to boost your Click Through Rate (CTR).
6: Target both short and long tail keywords:
It would be naive of you to assume that you can never be removed from ranking number 1. From recent events, top sites have experienced dropping in ranking thanks to Google SEO algorithm changes.
Therefore, it is possible that this can happen to anyone even if you are using white hat SEO strategies.
We are seeing new technologies and strategies coming up every other day in the SEO world. Therefore, the big question is what can you do to maintain top ranking?
The secret is to first focus your Google SEO campaign on targeting long tail keywords. By the way, to help increase your sales conversion rate, seek to rank for long tail keywords.
Long tail keywords produce little traffic but since they are more targeted the chances of people purchasing your products is higher.
Bonus Google SEO Tips:
From what we have shared above it is obvious to see that epic content and quality backlinks is the secret to ranking high. But there are other elements that search engines have started measuring to determine a site’s authority.
Bounce rate: Some of the data that Google has is user activities. This means Google is able to tell how long their users spend on any given site.
SEO experts believe that very soon or if they have not started already, Google is going to rank websites depending on influence. Hence, you need to check your bounce rate and make sure you improve it.
A good bounce rate should be 80% and below.
Diversify your source of traffic: The last thing that Google wants to see is a site generating traffic from search engines alone. This to Google looks unnatural thus making your site appear generic.
You need to work on your branding and thus be in a position to generate traffic from all quarters.
Diversifying your traffic sources also helps you to keep on generating traffic even when Google drops you from their search results.
Some of the strategies to build an online brand thus boost your online presence include participating on related online forums, social media sites, guest blogging, posting comments and social bookmarking just to list a few.
Summary: If you work on the points that have been discussed here you can be sure to keep generating traffic for a long time to come.
It is true that search engines provide a great avenue to promote your site but remember the adage that states “Do not put all your eggs in one basket”.
Now you know what to do when you finally reach the number one position.
What has been your experience as far as Google SEO is concerned; is it possible to maintain the 1st position? Share your views in the comments section appearing below.
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