Search engine optimization (SEO) is one of the best modes of generating traffic to your blog. It therefore becomes imperative that while blogging, you need to know how to SEO. This actually will apply more to bloggers who want to make money from their blogs.
Some people may want to know what a blog is; a blog is a media of communication that acts like an online journal. Here is where you can talk about different issues and expect people to participate by posting their comments and opinions. In short, a blog is interactive unlike a website where it is just one way communication.
This goes to show just how powerful a blog can be. For example, the revolution that happened in Egypt, it was funneled through social sites and blogging. These mediums of online communications helped mobilize the citizens to ouster their president from power.
On the other hand, a blog is a great tool to help you make money online from home especially if you know how to SEO. The bloggers who have realized the ability of blogs in generating income have really made it big.
Hence you too should not be left behind. Launch a blog and begin sharing on topics you have a passion for since this will ensure you write from your heart thereby connect with your readership.
By targeting a certain clique of people by sharing with them interesting stories, within no time you will have a fan base and that is where you can monetize your blog.
This may sound easy but that is not usually the case. For you to get readers to visit your blog it takes more than just publishing captivating stories.
You may be having the best write ups and the most beautiful blog but without viewers the blog will not be of benefit to you. It is like publishing newspapers and no one is buying them and yet readership is what guarantees that the publishers remains in business.
It is quiet fulfilling when you post an article on your blog and you come the next day and find people have contributed to your stories. To ensure you generate traffic to your blog you need to know how to SEO since it is the ideal strategy of getting organic traffic.
There are also other blog marketing strategies which include social network marketing, forum marketing, posting on business and classified sites and article marketing.
Today, we will only focus on one of these tactics and that is how to SEO. The first thing you need to understand is that obtaining traffic from search engines is not a one day affair, you need to be patient and determined. It is true it may take you a while, but the day you will begin getting page views from an engine like Google or Yahoo you are on your way to online riches.
Let us look at some pointers to consider when it comes to search engine optimization (SEO) in blogging:
Selecting Keywords To Target: This is the most important step to take even before you think of creating your blog. There are tools you need to make use of and they include Google Insight, Keyword Checker and Google Trends to help you choose the right keywords to target.
It is best to focus on commonly searched for keywords that have low competition. This will guarantee you rank faster and that is if you use the correct tactics. Expert online marketers who know how to SEO recommend that you target keyword phrases contain at least 3 words. With such key words there is normally less competition.
Though long tail keywords have less traffic, they are a good source of attracting unique visitors thus the conversion rate will be high and the bounce rate low.
There are two kinds of keyword you need to choose and those are your primary and secondary keywords. Primary keyword is the main keyword you intent to concentrate on your blog while secondary keywords are other relevant key terms to target less.
The keywords you settle for should also help you choose the right domain name. Make certain you buy a domain name that contains your targeted keywords. With that you will be assured of top placement on search engine listings faster.
Optimizing Your Blog: After you have chosen the keywords you will target, you need to add the keyword terms on your blog META tags. In your description segment draft at least 2 or 3 short sentences and make sure they contain your primary keyword phrase.
You also need to include your primary and secondary keywords in your Keyword Meta tags starting with your main key terms. Though a search engine like Google does not pick keywords from the keyword Meta tag anymore, there are other search engines that still do. Google mostly concentrate on picking keywords from your description tags.
For people who use wordpress for blogging, you need to add a plugin called “All in one SEO”. There are also others like WordPress SEO. All this are great tools for internal optimization and you need to select one to work with.
How To SEO while Posting Content: Apart from adding keywords in your Meta tags, the way you write and post your content really matters when it comes to search engine optimization. The title to your blog posts need to contain the keyword you want to target.
NOTE: Target different keyword phrases in every post you submit but make sure they are all key terms relevant in your niche.
In the body on your article, include your keywords preferably after every one hundred words. In fact, the density of your keywords should be about 2% to 3%.
According to the latest panda updates, work online marketing experts recommend you post long articles that range from 600 words and above.
Remember on every page you create, add your post description and the targeted keywords in your All in one SEO or WordPress SEO plugin.
External Optimization: This is where we get to talk about building backlinks to your blog. Inbound links help in ensuring that search engines pick your blog faster and therefore index it accordingly.
Before, in the early 90’s all you need is to just create backlinks and you would rank easily. Those days the competition was quite low in that if your web link was listed on a business directory like Dmoz, you would be assured of search engine traffic in a few days.
Today that is not the case, it is critical you have quality backlinks that are from relevant sites. Therefore, when creating backlinks to your blog target high ranking blogs and sites within your niche.
Some of the excellent ways to boost link popularity include Guest Blogging, Article Marketing, Forum Marketing, Video Marketing and of course Social Marketing. The secret is to combine all these strategies so as to maximize your blog traffic. In addition to boosting your link popularity, you will increase your referral traffic from all these internet marketing strategies.
In each of these work online marketing strategies, back link using your keywords as the anchor text. It will guarantee you get ranked on relevant keywords within search engines. As you can see, how to SEO is not a one day affair; you need to have tact and be patient.
Image Optimization: Most people just scan though content and hence they rarely read. To avoid boring your readers with endless content, it is advisable you add pictures within your articles. This helps your site look attractive and hence help retain visitors on your site.
It is highly recommended that when uploading pictures on your blog that you also optimize them. Search engine bots cannot read images thus it is advisable that you add alternate text. If you are using wordpress, anytime you upload a picture you will see a pop up window. Make sure you add the title, alternate text and a short description of the picture.
In all these sections mentioned, ensure they contain your targeted keywords. This will ensure that your images are indexed by search engine thus generate organic traffic.
There is also the alternative of outsourcing for search engine optimization services.
The way to make money while working online is not easy, but with this strategies just shared above you can earn income online quickly. There is still more you can do to learn how to SEO and succeed in blog traffic generation.
Press on the links below….