Social media marketing is speedily gaining momentum especially in online marketing. This has been necessitated by search engines’ quest to include social activities to rank websites.
One of the top social media sites is Twitter which was launched in the month of July, 2006. By 2012 the San Francisco based company owned by Jack Dorsey boosted of having over 140 million active subscribers and the number is said to be growing.
When you are talking of micro blogging the first site that comes to mind is definitely twitter. It is a user friendly site where you create a free account and begin sharing your views to the world.
Twitter is a great tool for communication and thus a tool you need to use to market your business. But few people know how to use twitter for marketing their products and services.
On this article we shall share with you insightful tips on how to market with twitter and thus increase traffic to your site.
Below are 10 guidelines on how to use twitter for online promotion:
1: Optimize your user name: An easy way of making sure the right people find you is by making sure you use a screen name that is commonly used in your niche.
In some cases it is also advisable to use your name if you want people who know you personally to get you. The use of your name is also advisable if you want to brand yourself as a person.
As an online business person you would obviously like people from all walks of like to follow you. The best way to achieve that is to optimize your user name. Find a word or phrase used among people in your industry and have it as a screen name.
Twitter is like a small search engine hence when people enter the term you have used as a user name they will find you and will quickly follow you. Marketing with twitter will work best when the right people follow you.
2: Update your profile details: This does not apply to twitter alone, you have to completely fill in your profile details when setting up an account online.
As you fill in your details it is recommended that you use common phrases used in your niche. This means writing about what you do. For example, when you are writing your bio details ensure the content is related to your business.
In addition, your bio needs to be memorable this you do by using words that are captivating and if possible amusing at the same time. But be careful to remain professional since that is what is expected when doing internet business.
3: Follow relevant people: To succeed marketing with twitter you need to follow and be followed by people in your niche. Some marketers assume that the more people following them the better but that is not the case.
Rather than going for quantity you would be better of going for quality. Follow people that will add value to your business. These means following people who are interested in what you have to offer.
Furthermore, when you follow the right people, since you share the same interests the likelihood of them following you back and reading your tweets is higher.
In short, follow people that will be advantageous to your business and audience.
4: Be Yourself: There is nothing worse than suffering from identity crisis especially using twitter for marketing. You are unique in your own way and that is what you need to present to your audience.
Do not try to be funny when your personality is nothing close to that. It is impossible to please everyone thus stick to who you are and you will sure get people looking for what you have to offer or say.
Twitter will work for you when you seek to connect with people and build relationships; you only do that by being yourself.
5: Update your twitter handle with relevant content: It is common to see a person tweeting about what he ate last night which is most cases is irrelevant when it comes to business.
It is advisable to have two accounts, one for business and another for socializing with your friends. But when you combine the two groups of people you will most likely end up losing business to your competition.
Professionalism is an integral element when it comes to using twitter for marketing your web business.
6: Respond: Ideally, social media sites will only work for you if you communicate and build relationships. Therefore it goes without saying, you need to respond when people send you direct messages or Retweet your posts.
Note: People feel appreciated when they are acknowledged for their efforts. I’m sure you too like it when someone thanks you for something you did or mentions you in good light to others.
If someone retweets your update it is kind for you to reciprocate by also reweeting their updates or at least thanking them.
7: Tweet frequently: One of the most important aspects of using twitter for marketing is tweeting regularly. Even when you have only one person following you, who happens to be your mother in law, to be effective you have to tweet daily.
A simple way to keep tweeting is reweeting other peoples’ update that are relevant to your business. This way you will increase your presence thus attract other people to begin following you.
For bloggers, you can link your twitter account to your blog, in this way every post you publish will be automatically tweeted on your twitter handle.
You can use sites like Pingfm, Twitterfeed.com and on facebook you can use an application called Networkedblogs (feeds your blog to both facebook and twitter accounts).
8: Don’t over-promote: When updating your twitter handle it is advisable to post links that take people to your products or website. However, be careful not to overdo it, people do not like it when they see all you do is post links.
Links to most people means that you are trying to sell something. Marketing experts recommend that you sometime share updates that don’t have links. Try and alternate by posting updates that contain quotes relevant to you niche.
9: Link your twitter account to your website or blog: When you are updating your twitter account details it is important that you add a link to your blog or website.
If you do not have a blog or website then you need to create one right away. Micro-blogging for business will only be effective if you have a place you call home where can be taking your target audience.
Having a link pointing back to your site will help you in SEO thus improve your site authority. As pointed out in point number 2 and 5, ensure you at all times use information relevant to your business niche.
10: Track your twitter activities: An important aspect of using twitter for marketing is automation and monitoring what people are saying about your business.
With a tool like Twitter Growth Domination you can easily manage and automate your twitter following which is paramount in marketing your business using twitter.
You also need to know what people are saying about your business. If some negative stories are taking rounds about your business you need to address them immediately before they get out of hand.
In order to monitor what people are saying on twitter about you, use a tool called Tweet Deck.
Now let us see some common terms that you are bound to come across when using twitter for marketing your business.
Tweet: This are messages sent out that can be viewable to the public. Usually you are limited to 140 characters when posting a tweet.
Direct Messages (DM): This is where you send a private message to a specific person. Direct messages are not restricted to 140 characters.
Retweet (RT): This is a button which you can use to share with your followers what others have already tweeted. This is where the element of viral marketing using twitter comes in.
If you share valuable content it will not take long before people begin retweeting your updates thus helping you market your business on twitter.
# (Hashtag): When you want to communicate about a particular topic, you can use a hashtag (#) in front of a word or phrase for easy of communication.
For instance, if you tweet about marketing your business on the web, you can use the hashtag #internetmarketing. What happens is that the hashtag becomes clickable and when people press on that link they will see all tweets related to that hashtag.
Summary: Marketing on the internet is effective when you use several strategies and social media marketing is definitely one of the best.
Search engines have seen this potential no wonder they are looking for ways of adding social mentions as a parameter of ranking websites.
Facebook may be the top social media site, but for a serious online entrepreneur like yourself, having a twitter account for marketing your business is also essential.
Go and set up your free twitter account today and with the above guidelines you can start generating free traffic to your website. Imagine, all from the comfort of your home.
Do you have other strategies you would like to share with us on how to use twitter for marketing? Share using the comment section provided below.
If you find this article helpful feel free to use the social buttons on the left to share.
To start getting updates from this online web based business site enter your email address below or at the section provided on the right sidebar.