If you have been following the intrigues of SEO you will agree with me to some extent things are getting juicer by the day. The minute one controversy ends another pops up to add more twist to an already confusing situation.
Sometime back, an article was published on this blog about the new Google algorithm signal, Search Plus Your World. If you recall, this formula is aimed at leveling the playing field by checking social activity to determine site ranking.
In short it means, the more social mentions you get the higher the chances of ranking well on search results.
A closer look at how people react to posts on social sites reveals something very interesting. People rarely click on a link to read the whole article.
Ideally, you cannot post a whole article on your wall. Therefore, you just pick the page link, the title and maybe a small snippet of the post.
Depending on how juicy your headline is, titles can have a big impact on how much people will share out your links and content.
The same applies to search results; people will follow links that have captivating, controversial or funny titles.
What this implies is that you can have an article with useless content going viral based on its title.
This brings to the fore the importance of knowing how to write on the web.
It is now official that search engines have gone full blast on including social activity to their algorithm. Whether this will work or not is a story to be debated on a later date.
As people are busy discussing the workability of social signals in determining site ranking, you as an internet marketer should be busy strategizing on how to increase your content social mention.
The first thing you need to learn is coming up with catchy titles. As mentioned before, a story posted on facebook with a controversial headline will spread on the internet like wild fire.
This does not mean the people sharing the story actually read it; chances are that the title was so catchy that it got the attention of readers.
How many times have you picked a newspaper just because of its captivating headline, only for you to read and discover the story is about nothing?
This goes to show that how you write on the internet especially crafting titles can take your business to the next level. The use and arrangement of words can determine how many social mentions you will get.
A catchy title that promises to deliver something beneficial can be the difference between directing 100 visitors or 500 visitors to your blog or website.
You might argue that great content will draw more social activity but without a great title the chances of that happening will be diminished. This is due to the fact that most people share content based on the title.
In view of the above, the other thing that comes to mind is relevancy of search. Do you think social signals help in ensuring relevancy in search engine result pages? Post your comments in the section provided below this post.
Back to our discussion, as a blogger or webmaster you need to move with the trends. Search engines are turning away from laying more emphasis on backlinks and are now looking at how much people share your content.
For example, Google is measuring social signals using their new site, Google Plus. What this means for you as an online market is, apart from sharing content with your circles, you are telling google to rank your article.
The advantage of that is that many people are yet to register an account on Google +1. Therefore, your content will find its way in front of many people even though there could be other better articles.
Now, if you go a step further and learn how to write for the web by creating titles that leave readers with no choice but to click and share, you will not only generate high traffic but also increase your social mentions thus boost your site ranking on SERPs.
By the look of things, social signals seem to be getting more attention than link popularity. If I were you, I would be studying more on how Search Plus Your World algorithm and Google Plus button are influencing search results.
Looking back at how the algorithm changes were taking place, the stage was set for the introduction of a new player as far as SEO signals are concerned.
Some of the indicators include the Google Fresh where Google was seeking to give more emphasis to new content in their search results. Then along came Google Authorship Markup, here Google sort to associate content with the author.
There were other small updates where search engines sort to index user profile pages. Today, google can track your search personal preferences if you are using either of their services thanks to PSearch Update.
What do all these updates mean to SEO marketers?
It is high time you worked on your techniques of writing for the internet and it all begins and ends at the title.
But you should go a notch higher and beat your competitors hands down by creating quality content to go hand with your catchy headlines.
This will make sure that even if your target audiences don’t read your articles, they will share your articles based on your titles.
I’m sure you too have on several occasions retweeted a link on your twitter handle or shared a post on your facebook wall without knowing what the link contained.
Chances are that most of the links you shared contained content that was probably not worth sharing. In short, you too may be contributing to ranking of content that is of no benefit just because you were mesmerized by the title.
But you cannot expert your visitors to share your content without adding social media buttons. Make a point of strategically positioning social buttons on your site to make it easier for readers to share your content and links.
These icons include facebook, Google +1, twitter, Pinterest and LinkedIn.
But that is not all; you also need to connect with the right people. If you can have 10,000 people in your niche following you at Google +1 the better for you.
This would translate to one piece of content on your wall reaching millions of people by just one click. Besides, the more your articles gain viral effect the higher your articles will rank because of the social signals generated.
Do not get me wrong, though social mentions play a major role in site placement; do not concentrate on your titles so much and forget about publishing helpful content.
Titles also have to be relevant to the body of your articles. You cannot expert to reap the full benefit of social mention when your title is talking of one thing and the body discussing a different topic all together.
SEO experts recommend that you include relevant keywords within your catchy titles; this is how you write for search engines.
A good title should therefore be:
* Catchy to ensure online visibility and shareability.
* Relevant in that the body of the article delivers what the title promises.
* Keyword based to ensure search engines know what your content is about.
Summary: Today, how you write on the internet really matters a great deal. It can take one simple but catchy title to put your site on the spotlight.
As you work on generating quality and optimized content, remember to write titles that will boost your online visibility. It is through your titles that you will increase your Click Through Rate and more importantly social mention.
The internet has become too unpredictable that you can never depend on search engine traffic alone to market on the internet.
Cast your net wider by adding other online marketing arsenals like social media marketing.
From this article we have seen how titles can help you generate social traffic. Start by coming up with controversial headlines which will cause a stir or creating titles that promise to absolutely change the life of your readers for good.
In this age of feeds and news live streams you cannot ignore the importance of titles. As we speak, someone is busy reading about an event which he/she got from someone’s twitter handle.
SEO is changing very fast and you better move with the times otherwise your online business will become obsolete. Before it was about keywords and how many backlinks you have, now it is about social mentions and signals.
If a coin is tossed to determine the future of your online home business blog, heads for online obscurity and tails for online dominance, on which site will your site fall?
The beauty of these toss is that you have the capability to determine on which side the coin will face.
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Author: Stephen Kavita