It has been quite an eventful year for internet SEO marketers especially in regards to site rankings. With the constant Google algorithm changes, some have benefited while others have come face to face with the Google axe.
According to Google, it has updated their algorithm more than 500 times this year alone (2011). With all these changes, the Panda update was the one change that really hit most internet SEO marketers. But before webmasters and bloggers could recover from the shock, there was Google Fresh.
The aim of all these algorithm updates is to make sure only top sites feature on first pages of search engine results. Considering that Google is the search engine sheriff, it goes to great lengths to ensure that internet browsers have the best experience.
As every business person seeks to rank high on search engines especially on Google, internet SEO marketing has become big business. You therefore need to be very careful on the SEO service provider you pick. But to make your work easier and save you some cash, you can learn how to SEO and do it by yourself from home.
Note: Google does not reveal the secrets of their algorithm and thus no one can really tell how Google ranks sites. Internet SEO experts only share their views depending on what they see working for them. That is the same thing am going to share with you on this article; what I have seen working for me.
Here is what you need to do to make sure you never become a victim of algorithm changes; now and in the future:
The day you will realize that Google’s main agenda is to improve user experience, you’ll generate organic traffic at will. Create a good website or blog and Google will definitely place you on their top search engine result pages.
Question: What constitutes a good website or blog?
Rich content: You will never go wrong if you focus on generating content. Search engines can only delight users when they offer them relevant and insightful content. Hence, generate informative articles and search engine will send high volume organic traffic your way.
There is still hot debate in the internet SEO circles of how long an article should be. This is how to look at it, if you can explain in detail a certain topic using 250 words, it is OK, go right ahead. But in most topics, the introduction part will take like 200 – 300 words.
If there are two articles on the same topic and one has 300 words while the other has 1500 words, which of the two do you think will rank higher? Allow me to give you the answer; Google will give more preference to the article with 1500 words.
Long blog posts may help you get top search engine placement but remember people are the ones who will be reading. Therefore, your content has to have substance otherwise visitors will quickly exit your site. Good content means a low bounce rate which results to higher online sales conversion.
Imagery: Pictures play a vital role when it comes to internet SEO marketing. Apart from the SEO benefits it offers, images help to make your content more palatable. Visitors will not stay long on a blog that is dull.
You can also make your content more exciting by adding relevant video clips. But make sure you describe your videos and pictures using your targeted keyword phrases. This will ensure that search engine rank your images and videos hence help you to generate more traffic.
Keyword Usage: Generating content without keywords is like trying to sell ties to people living in the desert. You can have the best value adding content in the world but if no one finds it; all your efforts will go to waste.
Before you draft any article make sure you have selected your targeted keyword. You do not have to repeat the exact keyword phrase 20 times for search engines to know what the article is all about.
It is advisable to use varying words e.g. work from home jobs can also be phrased working at home job. Search engines are nowadays intelligent enough to tell that those two phrases mean the same keyword. When you do that your readers will not tell there are words you are repeating.
In addition, mentioning your keyword at least 10 times in an article containing 1500 words is enough. But remember to also place the keyword in your title, URL and alternate tags.
Above the fold: Come 2012, Google stated that they will update their algorithm to measure ad-to-content ratio. This is also what internet SEO marketers are calling ads above the fold.
To avoid been a victim, it is advisable to right away reduce the number of adverts appearing on every webpage. Going overboard with adverts is also not good for business. No one wants to feel like they are been forced to buy a product.
If your site visitors feel like you are pushing them to purchase your products, search engine will also feel the same way thus drop your site rankings. Always strive to offer more educative content rather than focusing on making online sales.
Do away with things that will destruct your visitors from your content. Such things include; having many banners ads flashing all over the place, corner peel ads and popups. Instead, observe moderation when it comes to placing adverts.
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Treat internet SEO marketing as a career: The worst mistake you can do when it gets to internet SEO strategies is taking short cuts. It may take you a whole year before you rank for relevant keywords, but you would be better off been patient.
There are those people who have the habit of using black hat strategies to rank high. These kinds of tactics may work, but not for long. If you look closely at the sites that were hit by the Panda update, they used underhand tactics I’m advising you to avoid.
Endeavor to work with white hat strategies like article marketing, generating long and informative blog posts, relevant comment posting, guest blogging, video marketing and so on.
Internet SEO marketing is a career that needs to be undertaken with lots of diligence. Sites that rank high did not get to the top overnight. These are marketers who have invested their time and resources to learn the art of marketing on the internet through SEO.
Proofreading your content: Professionalism is critical if you want to make money working online from home. No one will take you seriously if your content is filled with spelling errors and grammatical mistakes. First impressions matter a lot when it comes to online business.
It is true you can never be 100% perfect, but at least try and go through your content before you publish them. Get a close friend or one of your household members to proofread your content and you will be safe.
Summary: One undeniable fact is that search engines can supply you with high volume traffic. Therefore, do what the search engines want for you never know what will happen in 2012.
Tell us what to anticipate come 2012 in regards to internet SEO Google marketing. Feel free to also share this blog post with your friends using the social buttons displaying on the left.