Any webmaster or blogger will tell you that the one thing that really challenges them is sending link building requests. I was analyzing my content some few days ago and to my surprise I have never shared my views on link building.
Newbies may be asking; why is link building important? In the search engine algorithms, one of the elements that determine your ranking is backlinks. The more QUALITY and RELEVANT links pointing back to your site, the better ranking you get on search engine result pages.
There are bloggers who spend hours each day trying to get other bloggers and webmasters to link back to their sites or web pages.
It is true that reaching out to people in your niche to link back to your site can be quite time consuming. In fact, you can send out over 500 emails only for 5 bloggers to agree to link back to your site. The big question here is; what is it that you are doing wrong in regards to increasing your link popularity?
Now let us look at the most effective strategies of link building:
The first thing to do when it comes to link building is finding the right blogs to get backlinks from. As earlier hinted you need to target top blogs in your niche.
Here are some sites to visit to get top blogs and websites in your area of interest.
Blog Catalog: This is a search engines for blogs. On this site you can easily search for blogs in your niche
Technorati: A blog search engine. On this site you will get people that are influential on social media sites in your niche.
Google Blog Search: This is a blog search engine. Enter your targeted keywords in your niche and find the top blogs of which to base your link building.
Google: The ultimate search engine commanding over 2/3 of all search engine traffic. The best way to identify the right blog to build backlinks is by using advanced operators like “allinurl” “allintitle” or “inurl” in the search box.
Hub Finder: This is met for already established blogs that have strong backlinks. Here you can get more link building opportunities.
Open Site Explorer: One of the most all-inclusive and precise link indexing sites. Open site explorer has crawled millions of sites and blogs over the years and it’s been powered by LinkScape.
Quora: It has a section for questions and answers where you can send open invitations for building contacts. Here you can get the opportunity to show how resourceful you are, thus easily boost your link building. All you need to do is offer workable answers and solutions to people’s questions.
The best approach to link building is building relationships as we shall see in the next point. Therefore, research on the people you want to request for backlinks from and thus have a place to start a conversation.
Once you have identified the owner of a top ranking blog, look for their profiles on facebook, twitter or any other social media site. Get a subject he/she has started and strike a conversation by contributing your remarks.
The idea that you have actually been following their tweets and share the same interests will make them warm up to you. Do not rush to ask for a backlink; rather make it look natural until the opportunity comes along as we shall see next.
Now that you know where to find the right blogs for link building, let us tackle the right approach. Much has been said about how to find blogs to link with, but little has been talked about when it comes to
– Breaking the ice or getting attention
– Building and fostering relationships
– Closing the deal
The approach that most work online entrepreneurs use is coming up with a standard email that they send to all bloggers they wish to get backlinks from. In most instances this never produces the best results. The right strategy is by striking conversations with people.
The minute you approach link building as a means of building lasting online relationships, then expect your results to sky rocket. The mistake bloggers do is treating people like robots while ignoring that they have feelings.
Something that will appeal to one person does not mean it will please everybody. Link building is considered by most people as being an impersonal process, this is a misconception where we draft an email and spam people in our niche. Did you know that such emails do not make sense to most people? In fact, they just ignore and delete such emails?
Here is an example of such emails
Hello John Doe,
Kindly take time to check out our site. We would really like to work with you
since we noticed that we are in the same niche. Hope you will also consider adding a
backlink to our site and we promise to do the same.
Use this code to add the backlink <A href=”http://www.yourdomainname.com”>Work Online Blog</a>
Am sure that are those that are better than this, but this is just a sample of link building request that I would never look at even once. My reason being, it is just so direct. Would you image going to the mall and somebody you don’t know asks for your personal details? Am sure you would never give them out.
The same should apply to link building requests. People are not machine slots where you insert coins and straight away get you what you want. People are social beings.
You need to ignite the interest from people you want to get backlinks. Show a genuine interest in what others are doing and they will reciprocate positively.
When you send your first email let it be engaging and this will for sure necessitate a response. Never bring up the issue of wanting anything in your first email. Rather send an email that is short and engaging.
The best way to do this is by referring to a post the person published or a forum thread they started. Normally, people like it when they feel that someone out there really did read and appreciate their work. Such an email will definitely necessitate for a response.
Hi John Doe,
I came across your work from home blog and really loved your article about work online jobs. It is just amazing how you brought out the issue of 9-5 jobs and home based legit online jobs. This article really made me think more on my approach to home based jobs.
By the wa, what do you think is the impact of micro blogging in regards to working from home jobs? Let me hear your views?
One thing about the above email is that you will even enjoying writing it. These are the kind of emails that will for sure elicit a response.
The next step is sustaining the relationship. By this I mean keeping the conversation going until you get the chance to drop the big question. As you create rapport make sure you are adding value to the other person.
Do not at this point in time request for a backlink, instead demonstrate how resourceful you can be by sharing content you know this person will be interested in. This is why research is very important. When you offer helpful resources people will build trust in you.
At this stage it can take several emails or twitter conversations before you can go to the next step which is closing the deal. Let your emails be progressive towards setting up for a link building request.
The best time to close the deal is after you have established a strong rapport. Rarely will the other person reject your request if you offered valuable content in your conversations. What happens is that the link building request will appear as a by the way rather than the focal point of your conversations.
A good backlink request is the one that is both beneficial to you and the other party. Your conversations should be structured in such a way that your link builder request comes out naturally and that the other party should also get something in return.
This can be inform of giving them free downloads, eBooks, backlinks, content, attend a webinar for free and so forth. It all depends on what you have to offer in return for getting a link building opportunity.
Summary: The way you break the ice and build your conversations is all upon you; just make sure it does not appear like your email is all about link building request.
The process may look like it is lengthy but once you get the hang of it your blog SEO value will grow exponentially. But this is not the only way to do your link building; there are other strategies like guest blogging, article marketing, social media networking and video marketing which are also very effective.