On site management is an ongoing process that ideally never comes to an end. This is especially so in regards to search engine optimization (SEO). Most online marketers assume that the only important aspect of SEO is external linking, but they end up forgetting that onsite SEO is equally very critical.
Proper SEO is where you combine both inbound linking strategies with on site management so as to achieve best results. Periodically (3 or 4 times in a year), you should revisit your old pages and do some touchups to ensure the pages remain relevant and have SEO impact.
On this write up let us discuss 4 aspects of on site management that you need to revisit.
Rebranding: In order to succeed in work online home business you need to have a blog or website. With a blog or website in place, it is advisable to monitor market trends and when necessary rebrand your business.
Changing your blog design can be a good way of rebranding. Probably, when you were starting your site you weren’t so sure of the right colors and theme to use. But as time moves on you will be able to determine the right template and color scheme to rebrand your blog or website with.
Apart from color schemes, other things you can change in regards to blog design include fonts, background theme, sidebar positioning e.t.c. The best time to rebrand is after you have researched and fully understood your target audience.
Find out your target audience preferences and the findings for on site management. For example, if you have a site sharing about gardening it could be that you used a red theme template when you started. But you can rebrand and pick a template with a touch of green to make your site more appealing.
Update old publications: The secret to making money from your site is to provide rich and insightful information. As we have seen, trends and information go on changing as years pass by hence you need to move with the times.
Information that was valuable some years back would be irrelevant for today’s market. So as not to become obsolete it is imperative that webmasters to update their site’s whitepaper. By updating your site content you will ensure that your site becomes a trusted hub for seeking informative content.
This aspect of on site management can be easily observed by bloggers since they are required to update their blogs regularly. As for website owners who have no blogs, they will need to revisit their old pages and articles and update them.
Making money on the internet is about offering fresh and educative content, thus webmasters should routinely reevaluate their website resource pages. Content you shared 3 years ago will probably not apply for today’s business. Therefore, to have an all rounded site that is relevant, on site management should entail content upgrade.
As your niche evolves you are required to update your articles, whitepaper, videos and other content within your site to make them current. Ask yourself,
– Are pages in your site still converting?
– When was the last time you went over the whitepapers that you published a year ago?
– Is the information you shared last year still relevant today?
Sometimes coming up with an entirely new article can be quite tasking. This is because it involves lots of research and effort to draft. If you are too busy to do research and come up with new articles, you can opt to update your already published whitepaper.
Try to edit, add or delete sections of your articles that have become irrelevant in your next on site management schedule. By so doing, you will revamp your old webpages to become relevant in 2012 thus giving them a new lease of life.
Try new call to action: Maybe when you started out you never incorporated the right call to action messages. You can revisit the issue and this time round have a clear call to action.
Consider what you want to achieve from your site. It could be you want visitors to download your newsletter or free eBook or to have visitors fill out an opt-in form.
When you are doing your next on site management, ensure you spell out to your visitors exactly what you want them to do. Note that people have different things that motivate them to take action, therefore use different call to action messages throughout your content.
Let us take a scenario where you have a site that’s sell services, you could incorporate a call to action that says “Money back guarantee after one month” this will help build confidence for clients with doubts about your services. As for customers looking for online deals you can have coupons and discounts.
Revamp low converting pages: When it comes to working online through your site then generating search engine traffic is paramount. This is where you need to use keywords within your web content that help you attract organic traffic.
Every webpage you create on your site is like a landing page thus you need to carefully optimize each page. Apart from ranking the whole of your site, search engines also rank your individual webpages.
In on site management it is important to always target particular keyword phrases that are relevant in your niche. It could be when you were starting out you never optimized your pages; this is the high time you revisited your old posts and included keywords within your content.
A reason for a page failing to convert could be it is targeting the wrong keywords. It is hence advisable to always conduct a keyword research and determine the right keywords to use in each page you publish.
Google analytic is a very useful tool you can use to measure your page to page conversion rate. In addition, you can go through your old articles to see how you have positioned your keywords and determine your keyword density.
The more you keep monitoring your site performance, the better you will understand your audience, thus do your on site management appropriately. Try and evaluate the intent of people landing on your site from search engines and thus target more relevant keyword phrases.
Proofread your old posts once again and ensure you now use the keywords that actually attract targeted traffic.
Conclusion: On site management should be done on a regular basis. This is because market trends keep changing all the time therefore the need to move with the trends.
Bloggers have an advantage since blogging requires them to constantly update their blogs with fresh content. As for webmasters, in order to keep up it is recommended that you have a blog within your website. Furthermore, try and update your homepage and other static pages with current information.