We all know how important it is to do proper ground work in terms of keywords as pertaining to on site optimization. As you add fresh content on your blog or edit your existing pages you have to seriously take into account web page optimization.
It is good when your whole site or home page is ranking high, but did you know that on site optimization also involves ranking of your individual pages? Every page created on your site should be seen as an avenue of attracting more traffic to your site.
Ideally, on site optimization is determined by several things such as
a. Keyword Usage
b. Link building
c. Website code tweaking
d. Content management among others
All these factors are aimed at making sure engine spiders find, index and rank your website/blog in their search results. The challenging aspect about on site optimization is that you have to take two issues into account. These are; Ensuring search engines know what your site is all about and proving informative and interesting content that add value to your readership.
Remember, your visitors are the ones who will be buying your products and services not search engines.
Now, let us go straight to the reason why this article is been published. You can challenge me on this, but it is thought that search engines e.g Google use about 200 parameters in their algorithm formula. This is why SEO experts advise that you use several SEO techniques in order to get the best results.
On this write up, we shall discuss on one of these on site optimization factors that determine a site’s rankings on search engines. Keyword usage is undeniably one of the most talked about elements in regards to search engine optimization.
Here is how to use keywords in on site optimization:
Keyword research: You would better spend an entire month researching to make certain that you choose the right keyword to target on your site. The choice of keywords determines the domain name purchase and overall on site optimization.
With a paid wordpress plugin tool like Keyword winner, you will have an easy time choosing keywords to target in your individual pages. The tool gives you varying keyword options showing you the number of searches and competition level for each keyword phrase.
There is also a word press SEO plugin called WordPress SEO that allows you to see how you have optimized your page. Another plugin to use is All In One SEO pack.
How to pick keywords: There are two types of keywords
1. Short tail keywords
2. Long tail keywords.
Short tail keywords contain one or two words while long tail keywords contain 3 or more words.
It is not advisable to optimize your site or page to rank for a single keyword. Normally, when people are browsing the internet they enter long phrases. For instance, if you are searching for a job on the internet you will not enter the word “job” in the search box. Rather, you will enter the type of job you are looking for e.g legit online jobs on data entry or volunteer jobs in Red Cross.
As you implement on site optimization, use phrases that address your target audience specific queries. It will not help to keep mentioning the word job in your content since it is ambiguous. Most people who will be searching for a job will want a particular job. Therefore get to know what they are entering in the search box and optimize your content using those words.
Let us assume by chance you rank for a single word like job. This does not guarantee you will make money online since most of the traffic you will generate will be untargeted. In short, the best on site optimization strategy is targeting long tail keyword phrases.
Where to place your keywords: The next step after picking the right keywords is how to position your keywords. Early we stated that it is imperative that you use your targeted keyword phrase when buying a domain name. This will help in your overall site ranking.
It is recommended that you target different keywords that are related to your site on every web page you create. What is the point of using the same keyword phrase on all your pages while there are other keywords that your individual pages can rank on? For more traffic you need to rank in as many relevant keywords as possible.
Title – One element of a web page is the title and here is the first place you should add your keyword. The title is what appears on search engine result pages that people can click on to get to your site. Title is also what is used to name a page that one is on while browsing the net.
In order to optimize your title, you need to place your keyword at the beginning or middle. There is a limit to the words that search engine pick and if your keywords appear at the end of your title, engine bots might miss out your keywords thus affecting your rankings (70 characters is the recommended length on a page title).
Body – The other place to add your keywords is within the body of your article. This is where the word keyword density comes into play. To date, SEO experts debate on the right keyword density to use. In my opinion the best practice is to put your audience first.
Try not to concentrate too much on keyword usage when it comes to on site optimization. Your priority should be to generate valuable content and where it is applicable you can add your targeted keyword phrases. This will help you to avoid keyword stuffing.
Page URL – Every page you create on your site has a URL and this again is a place to add your keywords. If you use wordpress, you will note that the words used in the title become your page URL with hyphen added between the words.
This makes your page URL long and thus it is advisable to make it short. Remove some of the words but make sure it is descriptive and includes your targeted keyword phrase.
Note: Bloggers using wordpress should install the plugin called WordPress SEO to measure their onpage keyword density among other SEO parameters.
Optimizing images: So as to generate organic traffic through on site optimization you need to apply different tactics. One of the ways of driving traffic to your site is through ranking for images.
Search engine robots cannot read images and thus the reason you need to use text to describe them. Every time you load a picture on your site you need to give it a title tag, alternate tag (where you enter your targeted keyword phrase), description tag and a link.
Images offer you a perfect opportunity of onsite optimization, in that you can add links that point to other pages within your site. Therefore, in the field provided for adding a link you can include a link page that is related to the image.
Summary: On site optimization is a combination of many things, thus do not put too much emphasis on one SEO strategy at the expense of the other tactics. Apart from on page SEO, you need to consider off site strategies like link building.
To maximize on keyword usage, you need to tactfully phrase your sentences. This is because search engines also look at the words surrounding your keywords in order to establish your site main topic.
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