Any marketer knows that online video marketing or video sharing is the future of website promotion. The thought that your video can be viewed by people from all over the world is just mind boggling. If you ask most experts in internet marketing, they will attest to the fact that video sharing is one of the best viral marketing strategies.
Someone once said that we are yet to experience the full impact of what video sharing can do. Therefore, as a blogger or webmaster you need to position yourself strategically in order to reap the full benefit of video sharing in terms of traffic generation.
So as to enjoy the benefits of marketing with video, you need to equip yourself with knowledge on best online video marketing tactics. On this publication we shall discuss some vital aspects of video sharing that you need to consider seriously as a work online marketer.
Video production: First impressions really matter a lot hence you need to consider that as you create your videos. For those of you who have cash, you can allocate a budget where an expert in video production can do the work for you.
That does not mean that if you do not have money you cannot do good production. You too can create videos that stand out. This you can achieve by taking time to edit your videos carefully using the right tools.
There are softwares that will help you to easily add text, good lighting, sound and special effects; this are the ingredients of video production that will ensure you succeed in video sharing.
To be a quality video editor you need to watch other people’s video clips. In addition, you need to enroll in online courses that will direct you on best video production practices. Remember, practice makes perfect and the more you produce videos the better you will become.
Video marketing is about having a good first impression. You can generate many YouTube views but if people don’t like your production you will not succeed in video sharing.
Link with exact keyword phrases: As you work towards video sharing, you also need to maximize on search engine traffic. The best way to optimize your video clips is by proper use of targeted keywords.
So as to make certain that search engines know exactly what your videos are about you need to add keywords. Normally, keywords ensure engine spiders crawl and index your videos on search engines result pages.
As you upload your videos ensure you add a title, targeted keyword phrase and a short optimized description in your video file name. You keyword should also appear in your video URL.
The other aspect is that video sharing sites are like small search engines. Hence the use of keywords will guarantee your videos are properly categorized. Video sharing sites rank videos using the words you insert in your name file thus take advantage and pick your keyword terms prudently.
Note: The keywords that you use should to be relevant to the video content.
Search and join groups in your related niche and this will ensure your videos go viral to the relevant people. It is important to be active in all the groups you join by sharing other people’s videos and posting comments.
As you participate, you will build your online presence in your niche and others will be more than ready to also share your videos. In your profile add your website link so as make sure that every comment you post has a link to your blog or website. This will help you generate direct traffic and boost your SEO value as you market with videos.
It is imperative that your comments are insightful and relevant to the content in the videos. As people view your rich comments they will want to visit your site to learn more about you. Just as in forum marketing, video sharing is about adding value.
Work with best video sharing platforms: People think that YouTube is the only video sharing site. There are others like MegaCafe and Vimeo that also generate a considerable volume of traffic.
The secret is to share your videos on the top video sharing sites. Work online marketing is about knowing where to find your target audience and offering them relevant information. If Vimeo is where your audiences spend most of their time, then that is where you should place most of your videos.
Publicize your videos: After you have uploaded your videos it is advisable that you market them too. The more exposure your videos have, the more traffic you generate thus build wealth from home online.
Apart from optimizing you videos, you can also leverage your video marketing by sharing the video URL on social media sites. The more you expose your video content to many people in your niche, the more likelihood of making online sales.
When marketing with video it is also vital that you make your viewers to take action. Add social media share buttons on your videos and ask your viewers to share the video with others. This will ensure that your video sharing goes viral even faster.
Here are other tips on easy video sharing:
TwitC: You can use TwitC to search, view, embed, organize, download, comment, rate and share videos on twitter, facebook, Myspace among other social media sites.
Twiddeo: With this site you can upload videos from your camera, webcam or from the web and share them.
TwitLENS: Here you can login with your twitter login details and start video sharing on twitter.
Offline marketing: In addition to online marketing, you can market your videos offline. On your business cards you can add a link to your video sharing account. Also, print nice t-shirts which have your website and video URL. Then wear the t-shirt when you are out for a jog or going to a friend’s party.
Summary: There are many forms of content generation strategies and video content is for sure one of the best. The main reason is because most people find it easy to view pictures than read written content. It is therefore critical that webmasters embrace video sharing.
Now you have an opportunity to take your online business to the next level through video sharing. Studies have shown that marketing with video has taken the internet by storm. Online marketers are now using videos to creatively share information on the internet. You too should jump on board right now.