Most online marketers are so obsessed on getting a high page rank on Google that they forget it is not the only search engine.
It is true you will get a lot of traffic from Google, but on the other hand most people that use Google are savvy when it comes to work online business.
This means that they take time before they can purchase a program or join any income at home program. A high page rank on Bing or Yahoo will not get you as much traffic but the conversion rate will be higher.
Reason being that people using Bing and Yahoo are not as savvy when it gets to buying products.
Some online marketers may not agree to what I have just said but let’s leave that debate for another day. My point is that as much as you are seeking to have a high page rank on Google, you too should rank on other search engines.
On this write up we are going to see how to SEO and achieve a good page rank on Bing.
Note: Yahoo and Bing came together thus if you rank well on either one of the two you are good to go.
Bing is a creation of Microsoft and thus it is a heavy-weight to online entrepreneurs seeking to generate traffic from search engines.
Though you need to know, the rules of getting a high page rank on Bing are a bit different from Google.
This is how to SEO and rank on Bing:
Age of domain: To achieve a good page rank on Bing your blog or website needs to be an authority in your niche. This was the case before but as we speak small work online entrepreneurs and bloggers can rest easy.
Today, with good optimization you can achieve high placement on Bing even with a new niche site. The only thing you will realize is that it will take a bit longer before you get a page rank. This can be as a result of Bing having so what slower robots.
Inbound Anchor Text: The inbound anchor text count a lot when it comes to getting a high page rank on Bing.
You may get a lot of quality inbound links but if the inbound anchor texts are not relevant then it might not count much. Major search engines pay more attention to anchor text in their algorithms.
Ideally, if you can get high quality anchor text links pointing to your site you will achieve a high page rank on almost all major search engines.
Backlinks: If you happen to look at the results on the first page of Google and Bing on certain keywords, you will notice a lot of difference. A site that has little backlinks can get a high page rank on Bing.
This tells you that it does not mean the more backlinks you have the higher you get ranked on Bing.
New content: When Bing launched, adding new content did not matter much. It was assumed that maybe their Crawlers were not as quick. Today, the minute your site is picked by Bing, you can expect to boost you page rank every time you add fresh content.
But something to note is that older pages get to rank higher than the new pages. Therefore, you need to be patient if you want your post to get a high page rank on Bing search queries for your targeted keywords.
Onpage linking: Onpage elements count more on Bing than on Google. This means you need to link your pages to one another. In addition, ensure you use relevant keywords when linking within your blog or website.
Onpage linking helps both engine spiders and humans navigate through your web pages. Actually, on page linking is an important factor to consider in onsite optimization.
To date SEO experts do not agree with onpage optimization when it comes to Google and Bing.
Flash image friendly: Google is an enemy to flash images but that is not the case with Bing. If you have a flash site then you can make Bing your home.
Page rank matter less: On google when you do a search for highly competitive keywords you will rarely get sites with a page rank of 2 or 1. But when you search on Bing you can easily spot blogs or website with a PR of 1 or 2.
This means on Bing PR does not matter much. This signifies that guys with new niche sites will be happy with Bing.
Spamming won’t help: Since Bing is not so keen on backlinks, spammers can forget to get a high page rank on Bing. You may even have backlinks from very high quality websites and still get poor placement on Bing.
On google you may just get away with spamming; that is if you have quality backlinks.
I remember the arguments that used to go round the SEO community, saying that Bing is an upgrade of Live Search. But one thing that all agree with is the fact that Bing is much better that Live Search especially in search result relevance.
Just as in Google, it is really hard to tell the exact or actual algorithms Bing uses to rank sites. But in essence, the search results on Google are different from Bing but on both the results are relevant.
The big question is: how different is Bing to other search engines? One thing that is for sure different is the look. Bing is more appealing and really makes a good first impression.
All said and done, in order to get a high page rank on any search engine, work online entrepreneurs have to be patient. In essence, there are no permanent Search engine optimization gimmicks. What works today may not work in 6 months time.
Normally, there are a lot of speculations when it comes to how to SEO for any search engines. Also, do not forget these algorithms keep on changing now and then.
Just the other day, Google plus entered the social media marketing arena. You never know, it will be a matter of time before you see the Google +1 sign being part of the google algorithms.
If you have a high page rank today, you need to be up to date with all the new optimization tools and strategies that are coming up. Otherwise, if you remain with the old tactics your site may soon become obsolete.
Follow the links below to get more info regarding new page rank tactics and online marketing strategies.