How To Profile Site Audience As You Work Online

  • Sumo

As you write online you need to learn the types of site audience that exist. The more you understand the behavioral pattern of your site or blog visitors, the better you will come up with quality and targeted content.

Ask yourself, is my content really addressing the needs of my site audience? Most webmasters ignore this fact and in the process loss out on some visitors who would be potential prospects.

There are ways of telling the type of readers that come to your site. This is by observing the actions that your site audience take while reading your content. Bloggers and webmasters who have discovered the behaviors of blog readers in most cases run very successful online businesses.

If you get to learn the habits of your readers, you will generate content that suits their preference. In addition, your bounce rate will be low and thus increase your work online sales conversion.

Below are types of site audience and what you need to do to satisfy each of them.

Helpful reader: This is the kind of on site audience that each webmaster and blogger would wish to have. Mainly because they are always supportive and motivate you to become better in whatever you do.

Naturally, helpful visitors will give encouraging comments and go a step further to assist you in promoting your site or blog. In most cases when you get backlinks, it will come from the same type of site audience.

Do all you can to generate content that will get the attention of this type of reader. Make sure that when they post a comment you respond to it in the shortest time possible. Why? It is from helpful readers you get a friend and partner that will help promote your site and products.

Judgmental viewer: In online marketing, things will not be rosy all the time. Sometimes you will get site readers that are negative and quick to point out your mistakes. If you get comments saying your content is duped while it’s not, chances are that it has been submitted by a judgmental viewer.

Despite the fact that judgmental site audience may discourage you, they also help you to improve your site performance. This type of reader makes you go an extra mile to ensure your content is up to standard before posting. In so doing, you will make certain that you have no spelling mistakes and grammatical errors.

In order to handle the judgmental reader, you will need to do thorough research and make sure your content is absolutely unique and of high quality. Get a friend to proofread your articles thus avoid spelling and grammatical mistakes.

Heading and summary reader: There are people who will dismiss your article by reading the first line. And if your last sentence is not any better, they will right away click on the close button and move on to the next blog.

The most that this type of reader will read is your title, first paragraph and the summary. If that does not get his attention then he’s gone and may never return to your site.

The secret of capturing this category of site audience is uploading catchy pictures within your articles. Since they have to scroll to the end of your article to read the last paragraph, if you have interesting images they will definitely pose a bit.

And another thing, place your images next to your major points, because the odds are that this type of viewer will read content that is next to your images.

It goes without say, you must compose quality first sentences that will act as bait. Make your paragraphs short and spicy, that way you will surely grab their attention.

Intense reader: This is a rare quality of site audience to find on the internet. The intense reader will sock in every word you write. They will also try to fully understand what you are talking about by going through your content several times.

Because of their willingness to learn more, the intense reader also gets to see your mistakes and grammatical errors. But unlike the judgmental reader, he will post kind comments to help you improve your blog.

For you to properly handle the intense reader, ensure you post quality content on a continuous basis. Proofread your articles more than once and if possible get a friend to also go through your articles. This will help you correct all mistakes thus an intense reader will rate you highly.

As an online entrepreneur blogging for profit, you realize that the higher your readers rate you the better your online sales conversion will become.

Monkey see monkey do reader: This type of site audience move with the masses. They will only read articles that have more comments. You will find this category of reader visiting the highly rated sites within their niche.

Monkey see money do reader wants to feel that he has spent his time well. That is why he will focus on what others are saying or doing. They do not want to try or read something new; they feel more comfortable with things that have been proven to work.

They will easily read and share an article that has 50 tweets and not bother to read an article with 0 tweets. In addition, you will find then following or becoming fans to celebrities and famous people in their niche.

When this type of visitor lands on your site or blog he/she will only read posts with many comments. If they notice there is a blog that people are sharing they will definitely open to read it.

There is little you can do to motivate this type of readers to read your new post. Hence, when one of your articles becomes popular, read the comments that have been posted. This will give you an overview of what to write about thus post content that will become popular faster.

Reliable site audience: This is another rare type of site or blog audience you are bound to come across on the internet. But any online marketer will agree that this is the type of visitors every blogger/webmaster should seek to attract.

The reason they are considered reliable is because they are loyal. A loyal prospect is the one that will most likely buy your products. Even when you launch another product or blog, this type of visitor will quickly try out your product or subscribe to your new blog. In short, they follow you wherever you go.

In order to garner loyal site audience, it will take time. You have to prove to be an expert over a period of time. At the same time, you will need to gain credibility by continuously publishing content that is helpful and truthful.

If visitors find you to be honest, it will not take long before they turn from prospects into loyal customers. Therefore, share content that is easy to authenticate. If you write something that some else published, quote them and link back to their site.

site audienceThe scanner: Most site and blog readers on the internet fall in this category. They usually scan through your content without paying any attention to what you have written.

This type of site audience will assume what your content is about by just reading your title and observing the images you have posted. The advantage of the scanner reader is that they mostly leave comments. But sometimes the comments are not related to the topic.

For you to capture the attention of a scanner, you have to write short and descriptive paragraphs. It will be even better to write in point form by using bullets or numbering.

If you write an article without bullets, use interesting text like bolding important points or using italics. In addition, you headlines have to be captivating and descriptive of the content within the body of your article.

The images also have to be telling a story that is related to what you have written. This will make your content easy to scan and thus the scanner visitor will understand what you are discussing about.

Gold digger: This is the kind of reader who will want to ride on your success. You will find them posting comments all the time in a view to funnel some of the traffic to their site.

Gold digger readers will most of the time want to link back to your blog when you get to the top. They will do all they can to learn your tactics and take advantage of your success for their own benefits.

The best way to handle this type of site audience is to be selfish with your information. Come up with paid online tutorials that contain your best content and strategies.

Quiet visitor: This is the most dangerous type of site visitor to have. It is better to have a visitor that tells you of your mistakes than a visitor that remains silent of everything you write about.

This category of reader will go through your content and leave zero comments. Philologists say that this kind of reader prefers to be obscure and avoids being in the limelight. Even though they may really love you content, quiet site visitors will not reveal that to you.

So as to involve this type of site audience, you need to look for ways to make you site interactive. Publish articles that ask questions thus necessitating them to share their views.

A call to action is also very important in getting visitors’ involvement in on your blog or website. Telling your readers what to do will go a long way in making sure your blog is active. As your blog becomes alive so will the money start rolling in.

Something else you can do if you notice these are the kind of visitors you have on your blog is to create polls. Polls are easy ways of engaging readers and learning their preferences.

Nosy reader: There are people who are only out to learn about you rather than what you have to say. With a nosy reader, he will straight away go to your about page to get more information of who you are.

The best way of telling if a reader is the prying type is how they post comments. They will ask you personal questions and want to learn how you do your business. Most of these comments will not be related to your site content.

To get the interest of the nosy reader, you will have to share captivating stories about yourself. Use the about page to tell people more about you and what you do.

An example of a site that takes care of the nosy reader is Smart Passive Income. One of the site’s menus is Income Reports. A prying reader will certainly click on that category.

Within your posts, you can also make personal statements that will be quickly picked by the nosy type of reader.

Conclusion: Knowing the behavioral pattern of your site audience will help you come up with content that is more targeted. An easy way of studying the type of readers you have is by the comments people post.

If you want to make money online from home, then you have got to learn about your readers’ traits.

What type of site audience visits your site or blog? Share using the comment section below.

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