Yesterday we defined what a bio resource box is and how best to make use of it. As we promised today we will discuss in detail the benefits of the author box in relation to SEO.
But before we get there let us see which of the two between text and HTML links has more SEO value. It is good to note that some article directories accept both, while others take HTM and others don’t. This means some sites you need to publish your articles manually.
Since you will need to know how to format both text and HTML based resource box, let us see how to implement them.
HTML: For best SEO link juice HTML are the best to use. Apart from just increasing SEO value, HTML codes look neat and blend with the rest of the text within the resource box.
Here is how a code will look like in the back office <a href=”http://www.yourdomainname.com/”>keyword Phrase</a>. But once you submit the article only the words “keyword Phrase” will be seen by readers and not the code. This is what happens when you see some words appearing in different colors and mostly it is blue.
Whenever a reader clicks on these words “Keyword Phrase” (they are called anchor text) they will be taken to the URL you entered in the code.
The reason that some article directories do not accept HTML is mainly when it comes to emailing their list. Some emails are not friendly to HTML codes.
Text: This is where you just enter plain text without using different fonts, underlining or using bold letters. This means that when you are adding the link you post the URL as text and once the article is accepted the link goes live. For example http://www.yoursite.com
In some instances it is alright to omit the http:// code but it is always advisable to use it. This is because sometimes the shortened URL may not function well and may appear as a broken link on some article directories. Remember, broken links will not give you any SEO value.
Then you may want to know which between HTML and Text link has more link power within the author resource box. Ideally, they both have similar SEO power only that HTML is more targeted.
With HTML you get to add the anchor tag/text which should be your targeted keyword phrase. But when it comes to text links, you need to optimize your article by adding your targeted keywords in the title and in the first paragraph.
When you do that, search engines will be able to pick the keywords you used and attribute it to the text URL in the bio resource box. So if you are given an option, you would be better off using HTML within your author box.
The advantage of using the HTML code is that you get to embed your URL with your desired keyword term. This will go a long way in ensuring you rank on search engines results for targeted keywords and more so boost your click through rate (CTR).
Note: It is always advisable to do a keyword research. This will help you to target commonly used key terms that are less competitive in your niche. The recommended tool to use is the Google Keyword Tool which is free or the Keyword Winner which is a powerful paid wordpress plugin.
Number of links one should have within the resource box:
In most article directories, authors are only allowed to add up to two links though you will find others allowing up to 3 links. The number of links actually does not count much; whether you put 1 or 2 links, the link juice will still be the same.
This tells you that when you are using article marketing you need to be consistent. As you keep on submitting more articles and using different keywords within your niche, you will gradually increase you page ranking thus more direct and organic blog traffic.
Article marketing is more effective when you do it on regular bases. My advice would be to have two links within your resource box, one pointing to your home page with your major keyword term and another pointing to a particular page with that pages’ targeted keyword phrase.
Note: But remember that all keywords must be terms that related to both your article and content within your website or blog. It will hurt your page rankings and online reputation if you publish an article about pets and yet your blog is discussing about work from home jobs.
There are also article directories that do not have an author resource box. A good example is a site like Buzzle. Normally, such sites allow you to add your hyperlinks within the body of your articles. This links are also known as contextual links.
Contextual links are added the exact same way you embed HTML in the resource box. The only difference is that one is within the body of the article while the other is situated in the resource box. Otherwise both act as hyperlinks.
Let us take a scenario where you are allowed to add a contextual link in the body of your article and two links in the resource box. The best practice is to have the link in the article to point to a relevant area within your site. As for the resource box one link can point to the home page and the other can be to yet another relevant page within your blog.
But in the case where all the 3 links are in the resource box, it is advisable that you only use two links to ensure readability. When you add 3 links your resource box also looks crowded thus reduce your CTR.
Whenever links are mentioned, something that always comes to mind is affiliate marketing. Then the question is; is it advisable to add your affiliate links in your author resource box?
Before it was possible for you add your affiliate links within your bio resource box but since the year 2010 things took a drastic turn around. As we speak, top article directories like EzineArticles will not approve articles that contain affiliate links.
Experts in online marketing advice that to avoid being put in the Google sand box AVOID using affiliate links in your author resource box. The best approach would to create a blog then update it with content on regular bases. From there, on the side bar or within your blog content you can upload affiliate links. Once you have monetized and your blog is in place then you can publish articles pointing to your blog or to pages within your blog.
Including your name in the author resource box: This is a question that has been asked several times and the answer is simple. It all depends on what you want to achieve, if you want to have your name as your online brand then go ahead and include it in your author box. But make sure that you use your real name; using fake names will in the long run affect your credibility. This is because the minute readers get to know you are not what you say you are; you will lose their trust.
The other option would be to concentrate more on ensuring your resource box has content that will compel your readers to take action rather than using your name.
Summary: Always create articles that have relevant content to your blog.
When adding backlinks within your resource author box, make certain that they are also relevant to your blog content.
It is also imperative to ensure that all your links are working perfectly. Broken links will not add you any SEO value.
The content in your resource box should be readable and compelling enough to make your readers press on your links.
When using HTML, avoid using italic formatting since this affects your link juice.
Last but not least, do not force your keyword phrases. The content in the author box has to flow with your anchor text.