What Leads To The Difference In Search Engine Positioning

  • Sumo

If you look closely, you usually get different results when browsing the internet. This difference in search engine positioning is brought by various factors. People offering SEO services are known to encounter this kind of problem. Where they tell their clients that they are in position 6 and when the client checks he finds his site is in position 8.

It can be quite a challenge to explain this difference in search engine positioning to your clients. In fact, most customers will think you are lying while that may not be the case. For this reason it is prudent that you understand and be in a position to explain this phenomenon in details.

Here are the reasons that bring about difference in site ranking on search engine result pages:

1. The Google Dance:

Have you ever tried to search for your site with your targeted keywords and discovered that your site has disappeared in the google search results? And then after a week’s time your site again reappears? This is what SEO marketers call the Google dance.

Mostly, this used to be prevalent before but since June 2010 things have changed. The reason for the Google dance was because google used to take a whole month before indexing and ranking sites.

It is during those days that sites’ search engine positioning used to change as you searched with your targeted keyword phrase. But as we speak things are not the same, since the latest google update sites are indexed and ranked on a daily basis.

Though the google dance phenomenon still takes place, the incidences are a bit rare. The reason for this is because google uses different stations known as Data Centers which they choose unsystematic. The fact that you cannot choose which Data Center you what to get results from, there will be a difference in search engine positioning.

This is the reason that sometimes you will see your site appearing in position 6 and sometimes in position 8 on search engine results pages for the same keyword.

2. The Location at which one is browsing:

Someone browsing the internet from USA and another in Egypt with the same search terms will get different results. The reason for this is because these two people have different IP address which search engine can detect.

What search engines do in such instances is that they give results based on the preferences of different locations. For example, you are searching for “care hire services”, the search engine positioning for car hire companies will depend on your location. The search engines will give preference to car hire services in your location.

Another element that is affected with location is the link you are searching with. A search engine like Google has branches all over the world. Depending on different locations you will have your browser showing www.google.co.in for people in India, www.google.co.uk for folks in United Kingdom, www.google.com.pk for people in Pakistan, www.google.co.ma for browsers in Maroc, www.google.ca for people in Canada and so forth.

To nullify results that are influenced with this links, search using www.google.com which gives the universal ranking for websites.

2. Language:

The other thing that search engines can detect using your IP address in the common language used in a certain location. This also affects the results you will get when you are browsing the internet.

The best way to avoid getting results that are based on your location and language is to use proxies. There is a tool called Diagnosis Tool which enables you to alter your virtual browser’s location and language.

4. Your personal web history searches:

It is common knowledge that your search history affects the search engine positioning on your browser. Depending on the queries you make frequently and the blogs or websites you visit often, search engines will normally give results that are biased.

For example, if you are always searching for work from home blogs and there is one particular blog you keep on visiting. Every time you key in work from home, search engine positioning of the blog you visit will be given preference.

If you have not disabled cookies, you will also note that the sites you click on search results are in a different color (purple). The reason for this is because search engines gather your web search history and store the results in form of cookies.

There are two ways in which search engines do this:

a) Your activities when you sign in your email accounts especially Gmail

b) By use of cookies whenever you sign-out on a particular browser.

search engine positioningEvery time you are login your Gmail account, Google are able to track your web searchers. Therefore, when you are logged out, Google are able to use tacking cookies thus favor the sites you visit frequently.

In fact, whenever you are logged in your Gmail account and you enter a keyword that is related to a site you visited, the search engine positioning of that site will be on page 1.

To counter this effect where search engines give results according to your search history, log out from all your accounts, clear your browsers cookies then do the search again.

Alternatively, go and do the search on another computer lets say in a cyber café which you have not used before.

5. Activities on google social media networking platforms:

Search engine positioning can also be affected by your activities on social media sites. This is more evident on Google because of their various attempts to enter in the social media arena.

Some of the social media sites that google have launched include:

Google Friend Connect

Google Wave

Google Buzz


Google Reader

Google Talk

And the latest Google Plus

You can Click here to read more on these google social media accounts.

Let us take an example of Google Plus; if you recommend a certain site using google +1, Google will give more preference to that site whenever you do a search using relevant keywords.

Again, to counter this effect you can do a search after you have logged out of this social media accounts and then clear your cookies. Or you can go and do the search on a different computer which you do not use normally.

Conclusion: As technology gets more advanced you will need to also move with the change. Otherwise you will be left behind and your online business will become obsolete.

It will be tough for you as someone offering search engine optimization services, if you cannot explain to your clients the difference in search engine positioning. Now you know why someone in Asia will get different search results from someone in Africa yet they may be using the same keyword phrase and the same search engine.

13 thoughts on “What Leads To The Difference In Search Engine Positioning”

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