Yesterday we tackled in detail the importance of choosing the right SEO Company to work with. Today, we shall discuss what you need to consider as you are outsourcing for SEO article writing services.
If there is an issue you cannot just wish away when it comes to online marketing is content creation. This was demonstrated when for the first time Google through the panda updates sent a strong message to people sharing low quality content.
As far as site ranking is concerned, the one thing that remains constant in search engine algorithms is content. The day you will center your work online home based business site on article writing, you will be on your way to online money making success.
Coming up with content can be a quiet taxing for most people due to several reasons. It could be that you have other things to do or you do not consider yourself to be a good writer. Maybe you dislike article writing. This article is meant to help people like you who are seeking to outsource for article writing services.
As we mentioned before, content creation is an integral component to online business success. That is why it is important to hire the right people to offer you SEO article writing services. Research has shown that readers will come up with every reason not to buy products. One of the major reasons is the way you write your articles.
Just one or two spelling or grammar mistakes can greatly affect your sales conversion. This is the reason why most webmasters outsource for professional article writing services. If you pick the wrong firm to create content for you, then you will never get good results.
Here are 6 indicators to help you choose the right SEO article writing service.
1. Experience and past performance: One of the best indicators to look at when sourcing for content writing services is experience. Get to know which other customers they have dealt with and how they performed the work.
A reputable firm offering SEO article writing services must have a website. Check and see if they have posted testimonials, if they don’t then you need to keep off. In case there are testimonials, get in touch with some of the people who have posted their feedback and get their personal opinions.
Since article marketing is a crucial element in search engine ranking, people offering SEO writing services must rank high themselves. It is impossible for someone to offer you quality SEO content while their site is ranking poorly. Though it may cost you, you would better pay more for good results than pay less for no results.
2. Check out their qualifications: In most instances people who are good in writing are born with that talent. People with natural born ability to write are the ones that publish content that touches readers subconscious.
It is also possible for you to learn article writing skills but it will take a lot of practice. You may also need to attend writing classes for you to sharpen your writing skills. This also applies to people who already have the talent.
Therefore, a firm or person offering article writing services need to produce some sort of documentation. This can include certificate in literature or communication. In addition, they should show their previous job experience as relating to content creation, for example journalism.
You can tell whether a person offering writing services are serious or not by the way they quote their prices. People with experience will definitely charge a higher rate, but someone charging $2 will deliver an article worth that amount.
3. Reliable sales service: Good customer service is a critical element when it comes to any company selling products or offering any kind of service. Apart from just creating content for your website, a firm offering SEO article writing services needs to be easily accessible.
A good article writing company has to be ready to handle your inquires before you make your payment, as the work is ongoing and after the work is complete (after sales service).
4. Delivery period: Time is of great essence especially on the World Wide Web. Every day that passes without you publishing that new article you ordered, means that you are losing on lots of cash.
As you place your order you need to give a time frame and a good article writing firm should honor. But it is good to understand that to create quality content one needs time. The company needs time to do research which in most cases takes some time. Hence, do not rush your content provider because rushed articles lead to low quality content.
For professionalism sake, a credible SEO article writing Service Company will give an estimate of when they can deliver. But if the time frame is in terms of weeks, you have to keep off from such a company.
5. Find out if they subcontract: Any company offering article writing services need to have a team of qualified writers. There are those people who you may outsource and they end up passing on your work to other companies that may not be qualified.
Check and see if the firm you are contracting has measures in place to hire qualified staff. If possible try and liaise directly with the staff who will be handling your project. This way you will be in a position to know if they know what they are doing or not.
Another measure that a good SEO article creation company should have is a department that handles research. Bogging down one person with all the work can easily lead to low quality content creation. Good company structure will ensure you get your work done in good time and a finished product that is of high quality.
6. Consider the amount of information they require from you: If you see a company that lets you do all the donkey work, then you need to avoid it like the plague. You can expect to provide some vital information like your targeted keyword phrase but they too need to give you quality advice on the same. In addition, you will need to state how long you want the article to be.
But if you see a company telling you to do research or come up with headlines, then that is not a company to contract. A professional article writing firm should visit your blog or website before they start your project. This will help them learn more about your niche preferences thus know articles to write about.
Conclusion: Content creation is the driving force of the internet therefore you need to get it right from the word go. It is best that you have full control of your website hence do not leave everything to article writing companies.
Get involved to some extent when it comes to managing content since you are the one who knows what exactly you want to achieve from your site. If you have to outsource for SEO article writing services, make sure you are the one that proofreads the articles and publish them.
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