A search on the internet has confirmed that every passing day a new SEO firm is established. From the inception of the internet, search engine traffic has been an integral component of internet marketing.
As much as other internet marketing strategies help webmaster generate traffic, SEO still remains one of the best. In fact, other techniques on website promotion like video marketing, article marketing, forum marketing and so on help marketers boost their blog rankings thus in the process generate organic traffic.
There are some SEO firms that have taken advantage of the need for webmasters to generate organic traffic by swindling them. It is therefore vital for you as a customer to be careful when choosing the SEO firm to work with.
Three very critical elements to look out for when choosing the SEO firm to work with include legitimacy, professionalism and of course ability to do proper SEO. Hence, you need to analyze every SEO company by checking out their track record.
Here are some few pointers to consider before paying for any SEO service:
Go through their contact form: Many are the times that people get into a deal without thoroughly going through the terms and conditions. Do not sign any form before you know what you are getting yourself into.
Since most contract forms are complicated and tricky, you can get the services of a lawyer. A lawyer will help you to better understand the contract thus sign from an informed position.
Check out the articles they have written on SEO: Any reputable SEO firm needs to have published an article on search engine optimization. Furthermore, the publication should be posted on a top quality site.
Check and see if the company has every published a book on SEO. Reputable SEO companies are also known to hold major seminars thus you should also try to see whether they have done that. These are vital indicators of expertise that a firm has developed over the years.
Search for the company on internet scam sites: This applies to any person that is working online. The internet is filled with quite a number of work from home online scams and sites claiming to offer great SEO services.
The advantage of the internet is that messages move like wild fire. If an SEO firm is swindling clients someone will definitely post it on the internet. Before paying for search engine optimization services check the company’s reviews and comments on various internet scam watch websites.
Get the experience of other past clients: An important element of whether an SEO company is legit or not is to see if they have posted testimonials. If they haven’t, kindly keep off. But if they have, you need to get in touch with some of the people who have posted their testimonies and get their opinions.
SEO firms that send you spam mails should be avoided: Any company in whatever niche that sends spam emails should never be trusted. I am yet to find a legitimate firm that sends unsolicited emails to people.
The people that are out to swindle you of your hard earned cash are the same individuals that send out spam emails. It is advisable that every time you come across unsolicited emails in your email account that you delete them without even reading.
Join top SEO forums: Online communities have really offered online markets fertile ground to share their experiences and expertise. Therefore, you need to become a member of reputable SEO forums in order to get the latest happenings in the SEO world.
It is from these SEO forums that you will be able to learn whether an SEO firm is good or not. Ask people in the forum about their opinions on any SEO company and they will for sure give you feedback.
Go for SEO firms ranked high on search engines: You cannot sell SEO services if your own site is ranking low. Before, you decide to work with any SEO firm, make sure you check their ranking on the top search engines.
In any case, how can a site rank low and then promise to ensure your site ranks high?
Be patient: Slow but sure is the right terminology to use here; you need to take your time before you settle for any SEO firm. Do not be pushed by any company to make a rush decisions. The process of checking the validity of any company should be done one step at a time.
Confirm the contact details provided: If you happen to land on an SEO firm that doesn’t have contact details you need to keep off. Contact details should include the company’s physical address and telephone.
Check out their location using Google map and if possible go to the physical location to confirm. In addition, call the telephone numbers provided to make sure they work. Any reputable company will respond to consumer queries fast therefore check their response time.
Scrutinize the staffs who answer your calls and talk to physically, this is to ensure that they are professional and know what they are doing.
Length of time in the industry: The best SEO firms to contact are the ones that have been in the business for some time. This is because length of time shows the company’s credibility, expertise and stability.
Check if they are listed on Better Business Bureau (BBB): Any legitimate company has to be registered. In the US, a reputable SEO firm needs to be registered with BBB. In fact, most firms post a link on their site where you can read their records.
You can also check whether a company is listed in your state Attorney General’s office. These records can be found under the section called Consumer Affairs.
The police department is a good place to see if people have placed complains regarding any firm. Through the police you can gather vital fraudulent activities been carried out by any SEO firm and any other institution for that matter.
Summary: The best approach to doing search engine optimization is learning the tricks and doing it yourself. But if you don’t have the time you can outsource for the services.
The importance of knowing the basics of SEO will also help you know if an SEO firm is legit or not.