It never occurred to me the SEO value that one can derive by offering free information until I was called to give a talk on online business. Sometimes you just need to have a heart to help for you to boost your home business.
Last year a group of people eager to learn how to work from home online called me to be training them on internet business. At first, I thought they needed to pay for me to reveal to them my secrets of doing business on the internet.
After all, it had taken me over 7 years to gather skill, information and knowledge. On second thought, I decided to offer my expertise for free. This I did as a sign of giving back to the community and also more so to repay what other people offered to me (read on to see the people that helped to get to where I am today).
We used to meet every Thursday in the afternoon and I would advise them on how the internet operates thus helping them generate revenue on the web.
That is not all, James Wanjohi a student at Kenyatta University who used to attend the free talks requested I do a presentation at the university for a club called Internetpreneur Hub of which he is the president. In the talk I shared on internet marketing especially on how to improve SEO value of a site.
Again, though they were not going to pay, I decided to go back, this time accompanied by my friends Isaac Odongo (SEO expert who runs a weight loss blog and How to Play Basketball blog), Alfric Opidi an expert in freelance jobs (now running a blog on How to do Forex Trading) and Rachael an established Forex Trader and we gave the university students valuable content on how to create a blog and how to work online at home.
Some people still wonder why we offer free SEO advice. But when I look back it is really worth sharing what we had for free.
Just the other day, the first group which used to meet on Thursdays, one of the members introduced me to someone who needed SEO service and I was paid very handsomely.
Apart from getting referrals from the people I have advised on online marketing, the other thing that gives me joy is receiving calls from people I have helped telling me how their sites are doing well.
One of these people sells car seats and can’t forget how happy he sounded on phone when he was telling me how he made his first sale online. To date, it still amazes me how a kind gesture can go a long way in improving the life of someone else.
These are the same people who go talking about you on their blogs and to other people hence helping to boost your site SEO value and traffic.
Looking back, I’m now reaping the benefits of helping other people from both the ones who paid me and those I offered my services for free.
What may appear like insignificant to you like answering SEO queries on your site for free could help people set up big online businesses. These are the same people who will help your site to gain a viral effect and also boost your SEO power as they backlink.
When I started out on internet marketing there was no one to show me what to do. In the process I ended up doing so many mistakes. I remember the days when I used to spend the whole day on classified sites and business directories posting my affiliate links. It was really frustrating since I never made even a single dime.
It was until I met a friend, Francis Gichuhi a renowned Kenyan Architect who runs a blog on Real Estate in Kenya, Uganda and Tanzania. Gichuhi introduced me to his friend Peter Gitundu (Peter passed on late last year), a fallen hero and esteemed article marketer who contributed immensely to the advancement of online marketing in Kenya.
Peter was one of the most respected, provocative and top article publishers on sites like Ezine Articles, Idea Marketers and Article Base among other article top directories. His rich articles are all over the internet and they have really helped many people.
Three months after meeting Peter, I managed to get my first online check of $100 that was 3 years ago. It is because of the free advice from Peter that got me to where I am this day. Hence I thought it prudent to pass on what I learned to other people for free as well.
You may be asking; why am I sharing all these stories today?
Though I did not get any financial gains from sharing valuable SEO content to people who needed it, there were other benefits that came my way. Furthermore, it really feels like heaven to be generous. Just like the bible puts it “it is better to give than to receive”.
You will note that whenever your offer to help others with no strings attached, they will feel obliged to also help you where they can. That is why I’m getting consultancy jobs, back links and more than that the same people I helped have called me to be a main speaker in an upcoming high profile Seminar.
From the time I started sharing my expertise in SEO I receive calls from people I have never met before. Most of these referrals tell me how they heard about me from other people and in the process good business has come my way.
Today, I do not bother so much on looking for inbound links. My blog homepage ranks very well on competitive keywords such as work online, working online, work from home online and work online from home among other competitive keywords.
Most of my individual webpages are also ranking on first page of Google since the people whom have touched their lives are linking back to my blog posts. I must say I really appreciate the good gesture of all these people that link back to my blog, both the ones I know and those I have never met in person.
This blog is only one year old, if the trend continues the inbound links to my site will surely keep on increasing and so will the volume of my site visitors.
You too should seek to do the same, am sure there is something you are good at that people will want to learn. It does not matter whether you will offer you advice through interacting on social media sites, through your blog, seminars or face to face.
The other side of online marketing and improving you SEO value:
It is advisable to use all available white hat techniques to promote your website or blog. Most webmasters only focus on 1 or 2 online advertising strategies and hope they will generate traffic.
One thing you need to know is that nowadays online marketing has become so competitive. Therefore, it is advisable you incorporate all offline and internet marketing tactics available to you.
You just never know how many people will go out there and mention your name or blog to others. Sometimes it is pays to be generous with what you know. There is a common adage that goes “What goes around comes around”.
Conclusion: It is time you took your small online home based business blog to the next level. Do not shy away from sharing with others the valuable information you have.
This are the same people who will pay you back with business connection and backlinks just because you were generous to them.
What great joy it can be when you see people who have succeeded because you went out of your way to help. Even if they do not help you in return, nature has a way of paying back to you.
The good bible says, plant and you shall reap 30, 60, 100 fold in due season. I’m yet to meet someone who helped others and never received a reward for his good deeds.
Even as you generate content on your blog, mention the people who have helped you and link back to their sites. It is true some of your little traffic may be channeled to them but I assure you from experience, many other people will also link back to your content.
By trying to help others, it will not take long before you notice your SEO value hitting the roof. Today, am enjoying the fruits of sharing free SEO information to other people. I do not want them to go through the hassles I went through when I was starting out.
Time is money and through my free blog content and offline presentations I’m sure I will save someone some valuable time. There is something about giving that simply defies logics, try it you will be surprised.
Come to think of it, never had it occurred to me that one day I would be not just a speaker, but the main speaker in a high profile internet marketing seminar.
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Author: Stephen Kavita