Bloggers have for a long time struggled with two issues in regards to creating SEO based web content;
a. How to generate SEO content that helps them rank on search engines
b. Share content that is readable, convincing and insightful to their target audience
Balancing these two aspects is not easy, most of the time people end up compromising one for the other. For instance, you rank highly for targeted keyword but your content does little to increase your sales conversion rate.
A blogger always seeks to be known as a bona-fide expert sharing rich content that is educative. At the same time, publish SEO web content that search engines can know what the blog is all about. That calls for the use of keyword phrases that will ensure they attract high and targeted organic traffic.
This goes to show that creating web content is like walking a tight rope. You never know which article will catapult you to the top of the pack or which one will make you lose your online reputation all together.
To add insult to injury, bloggers do not know what is considered as myth and what is real when it comes to generating SEO web content. On this article we want to demystify these myths. It is the high time people generating web content knew the difference between white hat and black hat strategies.
Here are 5 SEO content writing myths that we will demystify:
1. Content optimization is not as important as link popularity: Most bloggers think the more backlinks you purchase the faster and higher you will rank. In the process they forget that content creation is even more important than having many backlinks.
The problem with buying backlinks is that the growth of your link profile will not appear natural. This may work for some time but later it may raise a red flag and you will see your rankings dropping.
Publishing high quality web content is the best strategy to build your link profile. When you have content that people pick and share without much persuasion, you will definitely end up with high quality backlinks. Content is key especially when it gets to marketing on the internet.
2. High keyword density is the secret of ranking high: It is a known fact that keywords play a critical role in search engine positioning. You need to include your targeted keyword phrases within your blog posts, articles and sales copies in order for search engines to know what your content is all about.
But on the other hand, you need to be careful not to be spammy. If you over use keywords in your web content, you will end up with unreadable articles thus turn off readers and search engines.
It is advisable to always check your keyword density to make sure it is between 1% and 2%. If you use wordpress, you can install a plugin called WordPress SEO to help you check your keyword density.
Generally, keyword density in determined by the level on competition. If you find that the level of competition for a certain keyword is low, a density of 1% and 1.4% will be good enough for you to rank. As for the high competitive keywords, use a keyword density between 1.5% and 2%.
Note: Blend your keywords well to make sure that as readers go through your web content they do not notice that you have repeated certain words or phrases.
3. Re-published articles are considered duplicate web content: There is a big difference between syndicate content and duplicate content.
Syndicate content: This happens when people read your blog posts or articles then pick and publish them on their site.
Duplicate content: This refers to having the same content on several individual pages within one blog or website.
This signifies you need to create quality content to ensure that it gets syndicated and reach a wider target. If your articles appear on different sites was duplicate content, then how come press release sites stay in business? Press release firms do not duplicate your content; they in fact syndicate your web content.
The same applies to a site like CNN, where their content is picked and republished all over the internet and yet they remain top ranked.
4. Regular content update: Here we are referring to the regular updating of your existing web pages. Webmasters have been made to believe that regular updating of already published articles will help their individual web pages to rank better.
The best approach would be to generate new SEO web content on a regular basis. A new article or blog post can easily boost your search engine rankings than adding fresh content to an already published post. This is now more evident taking into account the new algorithm change called Google Fresh.
Google fresh which took effect on 5th November 2011 is meant to enhance user experience by providing browsers with more fresh content than before.
The reason that you should tweak your pages or homepage is if the page is not ranking well. But when your page is producing good results you do not need to change anything, instead add more optimized pages.
5. Maximum or minimum words that articles should have: For a long time, the required length of articles has been a hot debate. Some believe that a short article leaves readers yearning for more while others claim that long articles are better for SEO.
Whether an article should have 250 words or 1000 words all depends on what you are talking about. If you are discussing on a topic that requires 1000 words for people to get the point, then go right ahead. But in case you see that with 300 words the point will be passed on, then it is alright too.
Depending on what your topic is about, you need to be careful not to bore your readers with irrelevant content. There is no need to write an article with 2000 words in the name of ranking and keep on repeating the same point over and over again.
Quality web content is where readers feel that they have gained some insight and knowledge. You can achieve that by sometimes publishing articles with 500 words and other times with 1500 words.
Conclusion: After all has been said and done, content is key when it gets to marketing on the internet. Take time to research and address issues that you find people in your niche are struggling with. That way you can never go wrong as you create SEO web content.
Use the right keywords tools to ensure you target keywords phrases that are of high quality. In doing all the above, you will reach your target audience with rich SEO web content that is valuable and informative.
It does not matter if you have a big online business or a small work online blog, if you observe the above points you will be ranked together with the top bloggers.
If you feel I have left out important points, feel free to add them in the comment section below. You can also share this article with others using the social icon buttons displaying on the left of this blog post.