Any savvy online marketer knows that SEO website marketing is all about content. Actually, the common term in the online world is that content is king. Content can be in many forms and they include video clips, blogs, articles, micro-blogs, podcast, presentations, web pages, interviews and so forth.
In reality, SEO website marketing campaign is imperative if you are to make money on the internet. Research has shown that 95% of traffic on the internet is derived from search engines. The major engines to target in order to get organic traffic from include Google, Yahoo and Bing.
Creating quality and fresh content is a sure way of promoting your blog or website. Apart from ensuring your readership have a library of rich content, SEO website content creation helps you get natural backlinks and attract unique visitors.
But that is not all, even a site that is very attractive and has educative content needs some bit of promotion. This will ensure you reap the full benefits of working online in terms of publicizing your products and services.
Here are some simple but effective steps to SEO website promotion:
1. New product or service: You have just discovered a brand new affiliate product that is hitting the market in your niche; the first thing to do is to write a product review. Publish a new webpage that describes the products. It is an effective strategy of creating product awareness thus customers will know what they are purchasing.
Once you have the page that talks about your product in place, you need to make sure people know about its existence.
2. Publicize the page: To make sure that people in your niche know where to find the product, you need to do offline campaigns, SEO website promotions like press release, article marketing, video advertising, conducting interviews and the like.
You may ask, where do I get content to publish on my blog? The answer is simple, from your product affiliate page. This is where most online marketing gurus advise that you choose products that have quality landing pages. A landing page with useful content will ensure that you convert easily.
If publishing a press release is one of your SEO website advertising strategies, make certain you link it back to your web page with the relevant anchor text. The same applies to article marketing and video marketing.
3. Promotional blog: This will apply to work online individuals that have a website; it is crucial that you create a blog within your website. The reasons being that a blog is interactive and hence you will create a human feel that will assist you earn affiliate commissions.
In the case of a press release, on the particular day that the release is going public, you also need to have a blog about the product go live. This will greatly assist in SEO website advertising and thus attract organic traffic.
Note: A blog should be rich with informative content that will be educative to readers in a particular niche. But it is alright to once in a while post a blog that describes a product or service so as to let customers know the benefits they can get from buying the product.
Every time you publish a post about a product or service, it is good to be honest and discuss about its advantages and pros. These you will only be able to do if you use the product personally hence be a position to give a credible review.
In your blog make sure you link back to your affiliate product landing page so as to drive traffic and earn commissions. Also add widgets that will make your web page easy to share, this include twitter, facebook and LinkedIn widgets. These are mostly micro-blogging sites that also play a major role on SEO website promotion.
4. Email Marketing: This will relate to the work online marketers that have an opt-in list or newsletter subscribers. If you do not have one, it is imperative that you create your own email list since this can be like an ATM cash machine.
Once in a while when you have a good product, you can send out an email to your subscribers telling them about your product. Just to add, always tell your subscribers to forward the message to their contacts and you will be surprised most will do just that. This can cause a viral marketing effect thus help you earn income online fast.
People love discounts and getting the best bargains, therefore go for products or services that have coupons and special discounts. This way you will be able to offer your loyal subscribers with special offers. In addition, it will help you get new customers as your subscribers spread the word around about your offer.
Include social networking sites in your emails to make them easy to share thus boost your SEO website marketing and capture a wider market.
5. Micro-blogging: Currently, it would be ignorant of any SEO website marketer to leave out social media marketing as a tool of advertising. Posting a review on an affiliate product on your LinkedIn account will help promote your product. Link back to your blog page since it will enhance your SEO website marketing. The same goes with social sites like facebook and twitter.
It is vital that you market your products and services to the right people. The advantage of social media sites is that people have grouped themselves, thus find the people in your niche and build relationships. Facebook, Twitter and LinkedIn are not the only social sites on the internet, there are so many niche social sites you can target and move your products.
Remember to read and follow the regulations in each social media site you join. This is because some products will work well for some sites while others will not.
6. Guest Blogging: If there is one powerful SEO website promotion strategy, it is definitely guest blogging. As an online marketer it is advisable to build relationships with top rated bloggers in your niche.
It will be of more value to you when an influential blogger allows you to post on his/her blog than getting thousand of backlinks from irrelevant sites. When you are guest blogging request to add a backlink and this will tremendously boost your SEO website promotion.
Guest blogging is one of the best ways to build your online credibility and eventually internet presence. An endorsement from a top rated individual in your niche will go a long way in making sure your products are accepted.
In case the product or service you are promoting is yours, then you can get some of the bloggers in your industry to write a review. You will be amazed just how effective that can be in terms of pushing sales online.
7. Paid Advertising: If you have a budget to market your product, then some of the best strategies include Pay per Click advertising and advertising on classified sites. Always remember to use relevant keywords to link back to your website. This will boost your SEO website promotion.
You can also buy advertising space on small advertising blogs and websites in your niche that are popular. Targeting to place your adverts on wide reaching newsletters can also increase your online affiliate sales.
As you have seen it only takes a single post on your blog to reach a wide range of potential audience. You can just alter the message a little bit and spread the message using social sites, article marketing and other notable avenues of SEO website marketing and you would generate lots of sales.
Make sure that your content is always engaging and call your readers to take action. This way you will cause a viral marketing effect and covert easily thereby your work online experience will be worthwhile.
Follow the links beneath and learn more techniques of SEO website advertising.