The fact that SEO internet business marketing is becoming more advanced, small online entrepreneurs are finding it hard to make it. Every month Google is making it even more difficult to rank especially for small home based business sites.
Just in the months of November and December of 2011, Google announced that it had done 10% changes to their algorithm each month. Come 2012 you can bet that this is not bound to change and all this is in an effort to improve search results.
Search engines main agenda is to ensure their users get exactly what they want. Therefore, as the online world continues to evolve, internet business marketing is set to become even more challenging.
With all these algorithm changes, where does all that leave you as a small business entrepreneur? What do you need to do so as to compete with top ranking websites and blogs?
On this post, you will find the secrets to effectively market your business on the internet. Since I want you to start the new year with good news, let me inform you that you too can rank high for relevant key terms. All you need to know is how to play the game in a legit way.
A case in point to look at in relation to internet business marketing is how Apple managed to succeed. Though they faced other big companies like Microsoft, Apple was still able to become an authority in a highly competitive market.
Their secret was one; they offered people what they wanted long before they knew what they needed. Rather than become like their competitors, Apple found a way of becoming unique by coming up with innovative ideas that stood out.
The best approach to SEO internet business marketing is to build a brand name. Rather than looking for short cuts to rank, do what search engines want and your home business will succeed in the long run.
Patience is fundamental when it comes to online marketing. Thus do not adopt strategies just because you heard someone else is succeeding in them. Ask yourself if the tactics you apply are legit and have long term benefits.
I know my introduction has been rather lengthy, but in short the point I’m trying to put across is that you need to be natural (yourself). SEO has become so unpredictable in that strategies that used to work before have today become irrelevant.
Looking at all SEO online business marketing practices, one thing that will guarantee you success is content. No matter how many times Google will update their ranking formula, content will always remain the focal point.
As you generate content online, ask yourself if you are doing it naturally. If you were operating an offline shop, would you still use the same strategies to promote your business? Constantly, try to relay valuable information that point your readers towards the right direction and you will surely go places.
Unique and genuine articles will guarantee you return visitors and more so in relation to viral marketing as people share your content. It is high time that small business online marketers practiced legit SEO tactics and forgot about black hat strategies.
Search engines are overrated when it comes to what they can do, but the rate at which they are becoming advanced you never know when they will catch up with your black hat techniques. You would be better off following the legit internet business marketing rules.
While we are at it, let us see some SEO online marketing strategies that you need to adopt so as to appear natural and rank high.
Keyword usage: Most of us are culprits when it comes to keyword usage. Just take a scenario where you come across a salesman who keeps repeating the name of the product he is selling with the hope to convince you to buy.
The obvious thing will happen, you will definitely get irritated. No one wants to be pushed to purchase something thus when you talk too much in an effort to sell you will push away your potential customers.
Therefore, avoid keyword stuffing as you generate your content. Come up with articles that flow naturally by informing your readers rather than selling to them. Imagine coming across a home based business site that mentions the phrase “home based business” in very sentence. I bet you will exit the site right away.
Try and use keyword variation as you generate your content and that will ensure your posts appear natural. The more your readers enjoy reading your content, the more they will share it and the higher your conversion rate will be.
Gain credibility: One of the most fundamental aspects of business is trust. Sport celebrities are paid big money just to wear certain brands. The idea is that as people see celebrities in certain outfits, they too will buy the same in the aim of appearing cool.
Most of the time these celebrities my not necessarily like the outfits. They wear the attire because they are paid to do so. The same applies to internet business marketing; testimonials and recommendations can go a long way in boosting your small home online business.
But rather than paying people to talk good about your business, build real trust by continually supplying your customers and readers with quality products and content.
Building relationships is the best way to gain trust. Respond to all comments whether positive or negative. People want to feeling like you care and the more you show it the more they will trust your site and business.
Building your SEO profile gradually: It is true that building link popularity is critical in regards to SEO online business marketing. But that does not mean you run all over the place to buy links. Search engines want to see a site that grows naturally and purchasing links in most cases will hurt your SEO profile.
Instead of buying links, create content and products that people are looking for and they will naturally share what you have to offer. There is nothing as powerful as word of mouth referral marketing and the only way to achieve that is through producing quality.
It may appear like marketing on the internet is not necessary, but that is far from the truth. You must adopt best internet business marketing practices but in the right manner.
Conclusion: If you are a small entrepreneur, you do not need to shy away or give up on SEO marketing. It is true that it may take some time before you rank high but the day you get to the top, your ROI will be worth the wait.
Strive to build an online brand that portrays your real self and what you stand for. Do not try to be somebody else or something you do not believe in. For you to be successful in online marketing business you have to build relationships, create quality products/services/content.
Share your feedback of this topic in the comment section provided below. As for those that need to keep getting updates from this blog, enter your email address below or at the section provided in side bar.