The world of online promotion is constantly changing and as we speak social media marketing is surely taking over the cyberspace. Sites like facebook and twitter have become havens for online business people to generate quality traffic. It would be to your own disadvantage if you do not seize this great opportunity to market your business online using social networking sites.
You should know that most people and even big organizations have made twitter and facebook to be their home page. A company like Dell Computers has for example hired 100’s of people to be sending tweet updates everyday to their thousands of followers. Therefore this should tell you that you too need to utilize these social media marketing strategy to boost your online sales.
On this write up we are going to concentrate more on how to use facebook when it comes to search engine optimization. The first thing you need to realize is that facebook is a major site, hence search engines will constantly keep crawling this website for links. Therefore if you have a facebook page and optimize it well you will soon be getting unique visitors to your blog.
It is also interesting to note that facebook itself has of late began improving its web optimization thus bettering their listing and in the process people using facebook as a social media marketing tool are really benefiting.
Below are some of the things you need to implement so as to take full advantage of social media marketing on facebook (FB):
About Me: This is the most important segment when it comes to optimizing your FB page. Most people do not even attempt to fill in their details in the profile section. The best thing to do is including your targeted keyword phrases within your profile content. Make sure that your keywords appear at the beginning of your facebook page.
The “About Me” box usually has a 250 words limit thus use it wisely since it acts as the CSS structure of your page.
Information Tab: This is also a section you cannot ignore if you want to generate targeted traffic to your blog through social media markeing. In the info tab you can include your targeted primary and secondary keyword phrases. In addition you can add backlinks.
The info section is designed to help you add your preferred content. For that reason it is vital that you take time to fill out all the fields with your keyword phrases and hyperlinks. It is from the data you publish here that you will increase your chances of getting high ranking on google search queries.
Page Title: Whenever search engines are crawling websites the first thing they see is the title. This means the identity you opt for is vital. Make certain that your title or name is not spammy since such will hurt your search engine listing and people will also avoid mentioning it on their wall.
Your page title should be unique but still use keywords that people search for when they are browsing. The secret is to work with your true name or company’s brand name. Remember, you should not change at anytime your page title since it will greatly affect your SEO placement.
Facebook URL: If you want to succeed in social media marketing while you work online from home then the keywords in your facebook link should be rich with keywords. This signifies that you have to choose your username prudently. Go for a username that represents what you have to offer on your website. For example; if your online business site is about self help e-books, use a username like “selfhelptips” or “selfhelpebooks”.
Just recently facebook offered a chance for one to choose a headline for their pages.
Adding Images: Apart from making your page look appealing to your target audience, pictures can be a great tool for search engine optimization when is get to social media marketing. This you can achieve by making sure every image you add contains a caption. The descriptions fields next to the pictures offer an opportunity for you add your targeted keywords.
Status Update: This is one vital tool that can help you create backlinks to your blog or website. I have noticed some people who use their wall to share stuff that do not add value to their online business. The best approach is to link your website to your facebook page thus ensuring that every time you update your site the web page link is posted on your FB status wall.
Major engine like Google will boost your blog ranking when you link with relevant social media marketing websites. Therefore when your update your facebook wall with your blog page hyperlink you increase your chances of getting better placement on the major engines.
Creating Inbound Links: Just as you work to add backlink to your blog or website through social media marketing, you should also strive to increase inbound links to your facebook page. On facebook there is a Badge you can utilize to achieve this. Ensure your alternate tags text links pointing to your facebook page contain your keywords. This will make certain you pass all that link juice to your FB page and also your website.
Getting Followers: The more fans you have following you on facebook, the more inbound links you are going to get. Try to make your followers to like your page content. Whenever people share their comments and like your page, google will notice this relationship and thus rank you page high. We all know that search engines love natural links and the best way to achieve this is by getting other people to link to your pages.
Link Facebook With Twitter: With this tactic you can greatly increase both your FB page and website ranking on major search engines. Since twitter was launched it has proved to be one of the fastest growing social media marketing website. It would therefore be to your advantage to integrate your blog to both your twitter and facebook accounts.
As mentioned earlier, post content that is geared towards improving your ranking. By this we mean that you should avoid talking about what you had for lunch and publish updates that will add value to your readers. This in the long run will help you get targeted followers thus attract quality traffic to your website and improve your online brand name.
There are many online marketing arsenals and one that you as an internet marketing person should never dismiss is social media marketing.