If there is one thing that will ensure you of high search engine placement, it is unique articles. The best way to look at this issue is to ask yourself; what is the main agenda of search engines?
Search engines specifically seek to provide to their users quality and relevant content. The minute they fail to do that, their traffic subsides and so does their online revenue which is mainly advertisement.
Seeing this is the case, you need to give search engines what they want thus in turn they will drive traffic to your site. As you generate content, be it on your site/blog, article directory or for back linking purposes, you have to always come up with unique articles.
It will be sad for you to spend hours generating content and Google to ignore all that effort. This will happen if search engines think that your content does not add value to their users.
Webmasters who have known the secret give search engines exactly what they are looking for, and that is unique articles. But you may ask, what are search engines looking for specifically Google?
If you have been reading the updates on this blog discussing about internet marketing, you will discover that unique content is key. After posting unique articles, you will also need to get quality backlinks so as to rank high on search engine result pages.
Let us see the sequence of events when it comes to ranking your site on Google. Foremost, you have to come up with original and unique articles and post them on your website or blog. This means posting content that cannot be found anywhere else on the web.
Secondly, you need to advertise your website and the best strategy is by building back links. Over the years article marketing has been the ideal tactic of improving your SEO value (back linking). But you can also post unique articles on blog networks, web 2.0 websites and through guest blogging.
The advantage of posting articles on these kinds of sites is that Google crawls and index their content often. In addition, these sites get high volumes of traffic which with will translate to some direct traffic.
But the ultimate benefit of article directory sites is the aspect of having links pointing to your blog or website. The more back links you get, the higher your SEO site ranking will be.
As much as these sites are excellent for online marketing, you need to know the best approach. Not any kind of content will suffice. For example, you cannot expect to copy paste the same article on all web 2.0 sites and article directories and hope to rank high.
Sometimes duplicate content may work but that is only when search engines have nothing else to display. Over and over again, Google has categorically affirmed that they will only list unique articles for a particular keyword term.
Consider this; you search for a particular keyword phrase and end up getting 5 results from different sites but all with the same content word for word. Would you be pleased with such results? Of course not, you would naturally expect to get varying results with quality and unique articles.
Search results are of more benefit when one collects varying views about a particular topic. It is for the same reason that online marketers have a problem when google is biased when one searches while logged into one of their services.
For instance, if you are logged into Gmail, Google will record the sites you visit. The next time you search using related key terms, Google will be biased and display the sites you visit frequently. This really denies you the opportunity of gathering different opinions on a given topic.
To counter this you will need to log out of all google services, clear your browser and search again. With that you will get results that are more varied and with unique articles.
Search engines have to avoid at all cost giving users duplicate content. The only way to do that is; when there are several articles with duplicate content to display only one copy.
It is for this reason that you need to come up with unique articles (content that does not appear anywhere else on the web). The same should also apply to content you submit on other sites in an aim to create backlinks.
As you build your link profile using content, make sure that your links appear on pages with unique articles.
Take a scenario where you are trying to determine the legality of a MLM program. You will need to read people’s testimonials. What if on all the results you get it is only one person who is talking about the program? The first thing that will hit you is that the testimonials are doctored.
People tent to trust a site where there are many people with varying views. A blog with many comments would be considered to be popular but what if all the comments were from the same person? You will straight away know the blog is phony.
The same applies when it comes to search engine ranking, Google expects unique articles to point to your site. As links with different anchor text point to your blog from unique content, Google will consider that as quality, genuine and natural link building.
As for duplicate content, search engines will most likely ignore most of your content and links. Reason been that they are articles posted by the same person even though they are from different websites. According to google, the quality of a site is determined by different websites linking back.
Therefore, make certain that every article you post is unique from the other. Posting unique articles on your blog then sharing duplicate content on web 2.0 pages and article sites is been counterproductive.
Case Study on the importance of unique articles:
There are online marketers who claim that both duplicate and unique content work the same. But this case study proved on the contrary.
Two sites targeting the same keyword where picked to see which one will rank higher and faster. So as to get the results quickly, a long tail keyword that is easy to rank for was targeted on both sites.
On each site, a unique and well drafted post was published using the same long tail keyword phrase. To determine which strategy was better, duplicate or unique articles; on site A duplicate content was used to build back links.
While on site B, only unique articles where distributed. Since both sites where created using wordpress, they were both indexed and ranked immediately.
The outcome revealed without a shadow of a doubt that it is far much better to use unique articles than duplicate content to market your site. Within a day, site B that used unique content was indexed on the 1st page of Google.
Two weeks later site A that used duplicate content was still appearing on page 15 of Google search result with no signs of moving forward. Both sites were measured using the same long tail keyword phrase.
Summary: Moving forward in this New Year, you now more than ever need to work on providing fresh and unique content. This was demonstrated when late last year Google again updated their algorithm with a new update name Google fresh.
Therefore, as you generate content on your site make sure the articles are unique. The same should apply for articles that you post on other sites with the aim of building backlinks.
If you have a different opinion or agree with me on this topic, post your comments on the section provided below. Also feel free to share this unique article using the social icons displaying on the left of this blog.