Mirco-blogging is steadily becoming an integral component of marketing your business on the internet. One miro-blogging platform that has really impacted the cyberspace is Twitter.
With more than 250 million active members and 500 million registered accounts (this is according to Media Bistro), twitter is surely the haven for online business entrepreneurs. Twitter offers a fertile ground for you to promote your business and more importantly build relationships with your target audience.
Are you looking for a social site to build a personal or business online brand name? Then search no further for the answer is here; you can showcase and publicize your business using twitter.
But you need to be very careful when it comes to using twitter for business marketing. It can take one single oversight when tweeting to bring down your online business for good.
On this blog post we shall discuss some critical aspects to consider when marketing on twitter. If you follow the etiquettes motioned below your tweets will definitely capture people’s attention.
Here are 9 rules you need to adhere to when marketing your business on twitter
1. Update your user profile completely: The first thing you need to do when you open any social media account is to fill in your details.
Make sure you have entered your full names (real name) or business name. Depending on your niche, try and add your targeted keywords so as to employ social media optimization.
For example, in the activity filled add phrases that are commonly used in your niche. If you are a blogger, rather than stating sport as an activity, use phrases such as blogging for money or help you succeed in blogging. The secret is to say exactly what you do.
Twitter is like a small search engine thus when you enter your targeted keyword terms in your user profile you increase the chance of the right people finding you.
Note: Every field in your user profile is an opportunity to optimize your account and thus increase your web presence.
2. Be professional: The way you present yourself on social media sites says a lot about your personality.
The first thing you need to do so as to have a good first impression is to upload a professional image. You also have to avoid grammatical and spelling errors when posting your tweets.
The use of short codes like “u” to signify “You” or “2” when signifying “to” are not recommended for people using twitter for business. Those short codes may be used when operating a personal account.
Professionalism also means posting links that take people to a legit website or blog. It is futile for you to micro-blog without having a place you call home.
Rather tweet affiliate links, it is better to create a blog where you can post quality and helpful content and at the sidebar add affiliate banners. This way your target audience will view you as an expert thus quickly buy from your site.
3. Tweet moderately: No one likes spam therefore try as much as you can to avoid sending to many tweets at the same time.
Newbies are the ones know to commonly make this mistake. People assume that the more tweets you post the higher the chances of people getting your updates.
When it comes to tweeting for business what matters most is the type of content you post and not the frequency. If you tweet insightful, captivating and relevant content you will certainly get the attention of your target audience.
But sometimes you might need to send many tweets especially when marketing an event. During such occasions it is advisable to notify your viewers of your intentions.
You also need to use programs like Hootsuite which help you to schedule your tweets at given intervals.
4. Use common sense: Courtesy is very important when it comes to marketing using twitter or any other social site for that matter.
If someone mentions you in good light or re-tweets your post it is prudent to thank them. People love to be appreciated for their efforts therefore take time to follow your twitter activities and recognize people who re-tweet your posts.
It is through these little gestures that you start building relationships with your target audience. In addition, it’s a way of breaking the ice and opening the lines of communication.
You can also go a step further and re-tweet other people’s updates. This is how you get people to notice you and in the process they will be the first to re-tweet your updates.
5. Be careful what you tweet: In the opening lines of this publication we mentioned how one tweet can bring down your business. Hence it is very imperative to tweet wisely.
Avoid tweeting or getting involved in hot debates that relate to controversial topics. Try and avoid issues regarding politics or religion when doing business.
Do not use your business twitter handle to share explicit images or use inapt language. If you have to go in that line do that using your personal twitter account.
6. Hashtags (#) usage: The use of hash tags is very critical when marketing your business on twitter. They help in ensuring people participate in your tweets and more importantly help in tracking and finding your content.
But that does not mean you go adding a hash tag in all your tweet updates. Be moderate in the way you use hash tags so as not to annoy your followers.
7. Tweet relevant content: Marketing your business on twitter involves a lot of communication. It is through communication that you build relationships with your customers and business partners.
If you are in the real estate business do not share content about sports today and gardening the following day. This will only confuse your audience and they will wonder what your area of expertise is.
Your twitter handle should contain content related to your area of business. This is how you gain trust from your target audience and in the long run be considered an expert in your niche business.
How you relate with your followers also counts a great deal. Try to always stick to the point and avoid going into personal matters.
As much as it is advisable to add a personal touch when communicating, make sure you do not go overboard.
8. Learn your target audience preferences: There is no way you can succeed in marketing on the internet without doing research.
Depending on the people you are targeting you need to know what they like and don’t like. You also have to know the right language to use.
Each industry has its own terminologies that they use to communicate. Learning these terminologies will help you to connect your potential customers thus succeed in marketing.
Researching will also help you pick the right products to promote.
Subscribe to RSS feeds, blog and news channels so as to get updates on what is taking place in your niche.
9. Respond to all queries: The fact that twitter is a platform for communication means that you will be getting a lot of queries. Apart from responding to these queries, the time you take to get back to people’s queries is very vital.
Ones someone asks you a questions it is recommended your respond to them in the shortest time possible. Ideally, the rules of marketing stipulate you respond before 24 hours are over.
It will be in bad light if it takes more than 3 days for you to get back to customers after they ask a question. If this goes on, your target audience will lose confidence in your business.
It is also advisable to respond to each query posed to you individually. This is especially when someone posts a complaint about your product or service.
Engaging in the public domain will only get you in trouble especially when things start getting hot and personal.
Note: As you do business on twitter do not take things personal especially when people attack you or your business. On the internet things are irreversible since you can post one sentence and within seconds it can spread like a virus.
Conclusion: Looking at the modes of marketing your business online, twitter is definitely one of the most effective. But for you to succeed in marketing using twitter you need to employ the strategies mentioned above.
These are important rules to follow so as to reap the full benefits of using twitter for business promotion.
If you think I have left something please feel free to add by posting in the comment section appearing below.
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