The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.
The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.
Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.
Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?
Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.
Is content outsourcing bad?
That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.
It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.
But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.
The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.
It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.
Here are elements to look at as you are outsourcing for web content
1. Buy content that is targeted
2. The content should be SEO friendly or in other words optimized for search engine ranking
3. Get web content that can go viral through social media sites and other blogging sites.
I promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.
My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.
All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.
The downside of outsourcing for generic content.
Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.
Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?
As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.
Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?
Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.
The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.
You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.
Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.
The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.
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