When it comes to web marketing the way you position your advertisements plays a pivotal role in the income you will earn online. Just the way marketers conduct offline advertising, it is imperative that you understand your website audience and know what they want to see and hear. The best way to achieve this is by wearing your customers’ shoes.
This write up is to help those webmasters and blogger who have monetized their blogs or websites and want to get high conversions from their online products. But before we get into how to convert online, it is good to state that the first thing you have bear in mind when it comes to online marketing is creating quality content. This is the first and most important element to earning a decent income as you work online.
There are some website owners who rush to add products even before they have traffic on their site. For effective web marketing, you need to focus more on attracting quality visitors and ensuring that you retain them on your blog. Viewer retention can only be achieved by offering insightful and useful content material.
Secondly, you have to share content on a specific niche that you have a passion for. This will help you always have something to publish on a regular bases and more so interesting to read. When choosing a niche to blog or write about, select a niche that has a wide range of topics to discuss about to make sure you do not run out of content to share. Apart from posting content, you need to optimize your articles for keywords that you want to rank on to help you generate organic traffic.
Now that we have established that you need to traffic to make sales online, lets us get into how best to place adverts that convert fast.
Banner Advertising: One of the most commonly used web marketing tools is banners. The power of banners is that they are images and we all know that the brain is easily captivated with pictures. Studies done by philologist have repeatedly shown that most people just scan through content but when you add images they tend to read the content. Apart from images making your site look attractive, they also play a major role when it comes to promoting your affiliate products.
It is critical that you choose the banners to place on your blog wisely especially when you are doing affiliate marketing. Target the banners that can easily draw the attention of your web audience thus clicking on them. The landing page of your affiliate site also need to have a good first impression and more so have rich content.
Position your banners on strategic places where your readers will easily see them. Some of the recommended places include at the top of your website. This is because it will be the first thing quests see when they come to your blog or website. The side tabs are also perfect places to post your banners. Website marketing experts recommend that you position your side bar on the left side of your site. This is because most people are right handed and hence tend to place their cursors on the right side when browsing.
To break the monotony when you are writing your blog post, it is advisable to use pictures and you can take this opportunity to upload banners adverts. Most readers like clicking on images and this means you will be able to drive traffic to your affiliate company and make sales. WordPress templates are perfect to use since you can float or position your banners on the left, center or right side of your content using a plugin called Ad Injection.
There is still much more to learn about banner advertising and on later publications we shall discuss in detail.
Text Link Advertising: Apart from hyper links helping you optimize your site for search engines and easy navigation of your site content, they also assist you in promoting and conversion of your online products. It is really disheartening for visitors to land on your pages and see links plaster all over your content. It is advisable to apply strategic positioning of links whenever you are advertising on your blog.
At least have 2 or 3 links within your page content. One link can point to your affiliate product using relevant anchor text. Another link can direct readers to another page within your site to make readers have an easy time navigating your blog pages. In addition, linking of pages helps search engine crawl your site and thus rank your pages. Remember to use relevant keyword phrases when you are hyper linking.
Google Adsence Placing: One of the easiest ways to make money at home is adding google adsence on your blog. Web marketing veterans recommend some simple and effective ways to benefit from this pay per click advertisements. Where you position adsence adverts determines greatly your income from google.
With google adsence you have an option of adding both text links and images. Again the top of your blog or website is advisable; be it adsence text links or banner images. This is so because that is the first thing that readers see when they come to your site, thus help you get more clicks.
It is also recommended that you add your adsence links or image banners within your page content. Using HTML, you can easily float your adverts to the top right or top left of your blog pages. Another strategic place to add your google adverts is on the side bar preferably at the top or at the middle.
Google also allow you to add links after very post, this can also contribute to you having more clicks hence make more cash working online.
After you have succeeded in web marketing, how you choose to monetize and advertise on your site will determine your work at home business conversion rate. Make certain that your content necessitate your target audience to take action be it buying a product or clicking on adverts. This does not mean you come up with high marketing pitched content, but rather offer more of educative material that seeks to solve issues facing people in your niche. This way when you ask your readers to follow a link they will easily do that.
When you provide informative content, you will eventually gain authority in your niche thus convert more sales. This means that you need to be patient and focused so as to flourish in work from home business.
Spark the interest of your readers by the way you manage your content and arrange your adverts. Get a friend or colleague to critic your site and if possible recommend what needs to be adjusted to improve your site’s first impression or overall appearance. This is because, the outlook of your website or blog will determine if your web marketing efforts will bare fruits worth talking about.