Allow me to ask you a simple yet vital question; do you take time to study and analyze your web stats? The numbers you see on your website or blog counter are real people. I say this because some webmasters take for granted the readings on their site counters.
Since the web stats represents real people it means that they have feelings. It is therefore imperative that you consider people’s emotions when offering services and content.
The information you see on your web stats counter is important in many other ways. The other is determining the progress of your internet marketing campaigns. It is from the data displayed on your blog counter that you will be able to gauge where your site needs to be improved. With careful analyses, you will be able to know where to adjust thus ensure your site generates more traffic and makes more money.
Among the web stats you will collect from your blog counter are number of visitors, referral traffic, organic traffic, direct traffic and keywords bring traffic to your site and so on. This is vital information that you need to constantly monitor in order to achieve online marketing success.
Lets us look at the different segments of your traffic that you need to monitor:
Error Reports: One free web stats tool I use to track errors on my blog is Google Webmaster Tool. It is essential that you have tools to tell you when visitors are having problems visiting some of your pages. Some of the errors you need to track are broken links.
When your visitors encounter errors while browsing your site it will lead to a high bounce rate. For you to make money online you need to retain visitors on your site and errors will prevent you from doing so.
Anytime you get an error report it is advisable that you correct it right away. Failure to correct errors will hurt your online credibility and in time online presence. Search engines will also find it difficult to Crawl a blog with broken links. This means dropping in search engine result pages.
Time Of Visit: Monitoring the time that your blog or website gets most visitors is very important. It will enable you determine the right time to schedule things like webinars and most importantly when to schedule your posts for publication.
Hence a good web stats tools is the one that shows you the time that each viewer cames to your site and the pages they visited.
Days With Most Traffic: This web stats is as important as the above. From the web counters you will be able to determine the days to post important events like interviews, web seminars, contests and the like.
Origin Of Visitors: By knowing where most of your visitors are coming from will help you research more on their preferences. This will mean that you will offer them relevant products and services.
Online money making is about wearing the shoes of your readers and web stats will help you determine this easily. Establishing the location of your visitors will ensure you know which other areas around the globe you need to work on to get more traffic.
Note: The more diverse your traffic is the more money you will make as you are working online.
Keywords bringing visitors to your Blog or Website: This should have been the number one point to share. With a free tool like Google Analytic you will be able to determine the keyword phrases attracting traffic to your blog or website.
This is a viral element of web stats you need to follow since it will help you increase organic traffic from search engines. Monitoring the key terms bringing in most traffic will allow you to better optimize your content for more targeted and less competitive search terms.
Unique Visitors: No matter how many pages a visitor clicks; also called page views, web stats will help you determine the exact number of guest to your site (unique visitors).
Equipped with the exact number of unique visitors, you will be in a position to tell whether you are making any headway in traffic generation or not. If you see no progress it means you need to do more as far as search engine ranking is concerned.
Referral Visitors: This is the kind of traffic where other sites bring in traffic to your blog or website. A good example of referral traffic is from article marketing, social media site and the like. It is vital that you study this type of web stats to help you determine which articles or backlinks are driving most traffic to your site.
In my case, web stats helped me to realize that in a certain blog I got good traffic every time I shared a helpful comment.
Page Views: Since every page on your site should target different keywords, web stats will ensure you know which webpages have more visitors. By the end of the day, you will be able to tell the keywords that you are ranking better for.
It is recommended that you add the plugin that will also show you the most popular pages.
Entry And Exit Webpages: With a free account on a website like site meter you will be able to tell which pages are getting more traffic and the ones people are existing from the most. These web stats will ensure you tweak webpages with more exits by adding more content or a video.
Some marketers result in adding more pages while it would be simple to just spice up the pages with low bounce rates.
As for the pages that people are entering and spending more time, you can place your best products thus generate more online sales.
Duration Of Visit: The longer you are able to retain visitors the more chances you have of making affiliate sales. It is hence critical to analyze the length of time readers are spending on your site.
When you study length of visits you will be in a position to know which areas to improve. It could be that you need to add images to make your content eye catching.
Summary: Diagnosing your web stats is very important as you are working online. Take time to learn how to interpret the information from your web counter. This will go a long way in guaranteeing you know where to tweak and thereby achieve success in all your online marketing campaigns.
It can be quite frustrating when you see no improvement in terms of traffic especially when you have a new niche site. Therefore, it is advisable to avoid checking out your web stats every few minutes since it may discourage you.
Online marketing is about being patient and consistent and with time you will sure generate traffic. Once the traffic starts coming in, then you can be analyzing your web stats once a day to better boost your income from home through blogging.