Value Of WordPress Tags In Search Engine Ranking

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One of the best platforms for bloggers is wordpress. Therefore, it is prudent we tackle some of the challenges that wordpress bloggers go through. On this write up we shall discuss the functions and importance of wordpress tags.

The first thing you need to know about wordpress tags is that they act as categories. You have two options; you can use your tags as categories for your entire blog or create your own categories thus making your tags to apply to your individual posts.

Ideally, both categories and wordpress tags are links that help your visitors navigate your blog. They assist readers to locate content with ease and more so move from one topic to another.

But the two also have some difference and the best way to explain; is that wordpress tags act as index while categories act as a table of content within your blog.

Latest news: News just coming in yesterday (31/11/2011) said that BING one of the top search engines will be using keywords as a way to identify spammers. This news made most bloggers stop using wordpress tags on their blogs for fear of affecting their blog rankings.

This new development will greatly affect bloggers who think that having many tags helps them to rank for many keywords. I have seen people who add up to 20 tags or even more on one single post. On most wordpress templates, all the 20 tags will be displayed. In short, this translates to 20 links pointing to a webpage with the same content. That is not good when it comes to search engine ranking.

Using many wordpress tags will definitely hurt your SEO efforts. The secret is to have one or two tags for every post you publish. In addition, having many tags will mean displaying all of them which in turn will make your side bar very long. A long side bar will make your blog look cumbersome and thus become difficult for visitors to navigate through your site.

Taking into account that in your side bar you will have other things like advertisement, blog roll, feeds e. t.c, this will make your blog look very unattractive. Ask yourself this; is having 60 categories or tags helping visitors navigate through your content with ease?

How wordpress tags are affected by themes

Back to our publication, it is imperative that you take your time to pick the right template for your blog. For example there are wordpress themes that do not have a side bar when viewing a single post. What this means is that for visitors to see your categories or tags they have to be on your home page.

In most cases, most visitors will come to your blog through your individual pages which means that it will be difficult for them to navigate through your content.

So as to ensure that your visitors view your wordpress tags, ensure that you select a theme that has a side bar preferably on the right. A good wordpress theme is the one that has a built in categories section to aid visitors move around your blog with ease.

Note that when visitors come to your blog they cannot tell the difference between tags and categories. What most wordpress bloggers do is to name their tags section. You can change the wordpress tags section to read “Categories”, “Topics”, “Headlines” or “My Stuff”.

wordpress tagsAm sure you too cannot tell the difference between tags and categories when you visit other blogs. Hence, naming your tags will assist your audience a great deal.

In some cases, tags are links to various posts within your blog but you may wish to add wordpress tags that point to other blogs. WordPress does not provide this feature though you can still add it by using plugins. This plugins include the ultimate wordpress tag warrior and tagging bookmarklet.

How wordpress tags are related to search engine ranking

There is one thing that is critical when it comes to search engines ranking, and that is blogging. Blogs offer a powerful platform for you to generate content that will be indexed and ranked quickly by search engines.

The more you appear on search engines result pages, the more you increase your chances of people finding your blog thus ensure repeat visitors. It is through the traffic you attract to your blog that you will be able to make extra income from home.

As all bloggers know by now, keywords play a major role in search engines ranking. The crude strategy of stuffing keywords on your blog content or at the bottom of your pages is long gone. Actually, doing that today would result in hurting your SEO efforts on all major search engines.

A simple but effective technique that most bloggers use to add keywords is through wordpress tags. Apart from tags acting as categories, they also act as keywords to your articles and blog posts.

Top search engines and web 2.0 sites like Technorati, use tags to know what sites are about thus index and rank them in their search results. For example, Google use tags for relevancy and popularity. This means that the more your wordpress tags are relevant to your content the higher the chances attracting more organic and targeted traffic.

Before, you needed to add plugins in order to add the tags feature. Thankfully, since wordpress introduced 2.4, wordpress tags are now a built in feature. This is one of the things that have made bloggers prefer wordpress to other blogging platforms.

You can also make your blog more search engines friendly by adding WordPress SEO or All In One SEO Pack plugin. These two plugins update your wordpress tags, titles, descriptions and keywords. But you need to fill in the tags field every time you post a blog posts.

Conclusion: You have got to put serious thought in how you add your wordpress tags or categories. Overall, you need to realize that the two have no difference; they play the same role on your blog.

If you have something that you can add to this topic, add it in the comment section below. You can also share this post on social sites using the icons appearing on the left of this post.

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