The main ingredient of work online at home business promotion is choosing the right marketing arsenals. Long gone are the days when one just needed to launch a blog and within a few days they would be generating traffic. Presently, there are so many websites meaning that the competition is stiffer thus you need to do more to attract visitors to your site or blog.
On a previous post we discussed on some of the top rated online marketing strategies which included social media marketing, email marketing and article marketing. Today, we are going to see other highly recommended blog marketing methods to help you make money while you work online at home.
Guest Blogging: According to research done by well established internet marketing gurus, it is believed that guest blogging is one of the best online promotion strategies. Guest blogging is where you write an article and then get in touch with other bloggers within your niche and request them to post your article on their blog.
For it to be effective it is advisable that you add a hyperlink within your article with your targeted keyword pointing back to your blog. This is a good way of boosting your inbound links which in turn helps you in search engine optimization. Guest posting also provides you with an opportunity to funnel referral traffic especially if your article appears in a blog with high traffic.
The secret is first to build your online presence and credibility. This you can achieve by constantly publishing rich and informative content that uplifting people in your market niche. Once you do that, other bloggers will approach you to write on their blogs. Furthermore, you can also find the top bloggers in your niche and kindly request them to feature one of your blog posts. Remember; always try to guest blog in high ranking blogs within your niche so as to better your link popularity.
Some people instead of requesting demand for their blogs to be featured on other people’s blog sites. It is good to create good online relationship or rapport and all your requests will be accepted. In addition, compose good and grammatically correct articles, which will make it easier for other bloggers to accept your content.
Video Marketing: Currently, if there is one online promotion techniques that is widely been used by work from home folks in definitely video advertising. All you need is a good camera and then create video footage that offers insightful content. In short, it is turning your written content into visual form.
Most human beings grasp better when imagery is used more than reading from a book. This is the main reason that has made video marketing so popular.
Some of the sites you can visit to launch your video promotion campaign include MetaCafe, YouTube, Bright Cove, Google Video, Photo Bucket just to mention a few. In most of these sites you can add backlinks with your targeted keyword phrases hence generate organic traffic from search engines. In order to attract traffic from your videos it is advisable to come up with high quality video production. This can be achieved by outsourcing from video production experts.
There are many ways to approach video campaigns and one of them is coming up with a video clip where you interview an expert in your niche. Since in every industry there are professions, find them and request to do an interview with them on camera. Another strategy is to video tape yourself discussing on topics of interest in your niche.
The idea is to always make sure that you identify problems facing people in your industry and come up with solutions. Steer clear of creating video clips with high pitched marketing messages, most people search the internet for information and if you can give them good content you will definitely make sales online eventually.
Apart from uploading your videos on other websites, attach the same clips on your blog pages. This will make your blog more appealing to your target audience and more so boost your search engine placement for relevant keywords.
Business Directories: In the early 90’s this was one of the ultimate online marketing ideas. All you needed to do is launch a website or a blog and add your links in the top business directories like Dmoz and you would be sure to get indexed by search engines in the shortest time possible. In the present day this does not really apply since you need to create more backlinks in order to rank high.
Most online marketers do not consider this as important but it is still a good tactic to increase your link popularity. But make sure you incorporate other current work online at home marketing arsenals like article marketing, social media marketing and blogging.
The best approach to online business directory advertising is submitting on paying sites. The advantage of doing this is that you are assured of your listing being posted. To add, most of these paying online business directories rank high on search engine placement thus offering good one way backlinks. As for free business submission directories you just never know when the owners of the sites will delist or post your business links.
Some of the top internet business directories to consider include Dmoz, Business Scent, URL Web Directory, Yellow Pages, Online Biz Directory and Yahoo Directory. Always ensure you check the ranking of any directory you intent to submit to by using tools like Google Page Ranker or Alexa.
Offline Marketing: This is yet another overlooked marketing strategy and yet it is very powerful. As much as you want your site to rank on search engines you can also promote your blog offline.
There are many ways to do this and they include:
1. Business cards: Get a graphic designer to make for you a nice business card that has your contacts and web address. This you can be carrying in your wallet and every time you make new friends you can be giving them. Attend business meeting and conferences and create rapport with other attendees and offer you’re your business cards.
2. T-shirts: Print t-shirts that contain your website URL and your tagline. You can wear the t-shirt when you attend a friend’s party, when you are out for a walk in town or when you go for a jog. In addition, you can dish out the t-shirts to your friends and relatives.
3. Newspaper Advertising: One of the best modes of offline advertising is listing your online home business in newspaper classifieds. Apart from them being affordable, newspaper classifieds will assist you reach a very wide range audience.
The secret to internet advertising is combining varies online marketing arsenals thus generate traffic from all angles. If your intention is to make extra money online from home then you seriously need to consider the above traffic generation strategies.
Note: All said and done the top insider secret to marketing on the web is creating content. Therefore, as you work towards building backlinks to your site remember to keep updating your blog frequently with insightful and relevant content.
With this post people who work online at home can begin building traffic and thus make extra money from home.