Working Online At Home Business Marketing Strategies

  • Sumo

The one thing that really determines if you will make money online while you are working online from home is traffic generation. The webmasters that have figured how to promote their websites will attest to this fact. Just imagine yourself on page one of Google or Yahoo for a competitive keyword, if that happens then making money online for you will not be an issue anymore.

On this write up let us share some of the best strategies of marketing your website as you are working online. It does not matter whether you are a veteran or a rookie; you can succeed in promoting your home based business in whatever niche you are in. The idea is know what to do and then do it right in a consistent manner.

The following are the top rated internet marketing tactics for people working online.

Social Media Marketing: If there are websites that have taken the world-wide-web by storm are social media sites especially Twitter and Facebook. Everyday thousands of people sign up or log onto this social sites to keep in touch with friends and relatives. We all know where people gather there is always an opportunity to cash in since these people have needs that need to be met.

The idea is to find the people in your niche and have them to be your followers or business connection. On a website like Facebook you can begin a fan page where you can invite people with the same interests as you to subscribe. Make sure you update your wall with relevant content rather than sharing about things that do not value to your working online business. Alternatively, you can have two accounts where one can be for business and the other for socializing and having fun.

If you happen to have a blog, it is advisable to link it to your twitter and facebook account using a site like or (this you link to your twitter account). By doing this, it will ensure that every time update your blog a link to your webpage will be posted on your facebook or twitter account.

Since these social networking website are ranked high, search engines tend to crawl them all the time and thus it will make it easy for search engines to find and rank your website or blog faster. In addition, when your link appears on high ranking site like facebook, you will boost your search engine optimization. This means you have to connect with people in your market niche so that every time you update your wall you will get unique referral traffic.

Facebook limits you to the number of people who can be your friends (5000) but with twitter there is no limit. Therefore, on twitter take full advantage of this fact to hook up with as many working online people as you can. Find the industry gurus in your niche and follow their followers, since they will see you share something in common they will most likely follow you back.

To increase your followers or fans, add a banner on your site containing a link to your twitter or facebook account. This guarantees you get more followers thus more retain visitors whenever you post an article on your website or blog.

Email Marketing: This has been for a long time been a crucial marketing arsenal for people working online at home. Though some people have misused the service by sending people spam messages and swindling innocent folks of their hard earned cash, it remains one of the best online marketing tools. As for spam, that need not to worry you too much since nowadays there are great software programs to help you block out spam emails.

The secret to email marketing is having subscribers or an opt-in list. There are many ways to achieve this and one of them is buying. The disadvantage of this is that sometimes you can pay for emails where the owners are not using them anymore. The best strategy is to create your own opt-in list. This you can achieve by opening an Aweber Account and adding an opt-in section for people wishing to get content from you voluntarily to subscribe. Aweber is one of the best and most affordable emails marketing management website for folks working online.

If you share good content that is helpful and informative, your target audience will obviously subscribe to your list. In addition, when you become an authority figure in your industry a big percentage of your subscribers will open and read your emails. This in turn will mean more return visitors to your site and more so high online sales if you happen to recommend a product for them to purchase.

Again, remember that you need to mostly offer your subscribers with rich content that will be useful in whatever they are doing. Sending emails with high pitched marketing lines will only damage your email marketing campaign and with time some your opt-in list members will unsubscribe.

Article Marketing: For the people who happened to be working online in the years 2008-2009 when article marketing was taking off will agree it was one of the best website promotion tools. Even today though some may not agree with me, article submission still remains the top rated online promotion technique. The idea is to know the right way to implement it.

Submit a different unique article to hundreds of sites

With article advertising you achieve two kinds of traffic. One is referral traffic from the articles you submit on different directories and organic traffic since the backlinks from your articles will help you rank on search engines.

The best approach to this working online marketing strategy is targeting top rated article submission directories like Article City, Ezine Articles, Go Articles, Article Base, Idea Marketers, Amazines and the like. All you need to do is make sure you post in article sites that are ranked high, use tools like and to help you determine the sites to work with.

The power of marketing your blog with articles lies in a section called resource box. This is where you write briefly about yourself and add links pointing back to your site. The recommended thing to do is to write as if you are a third party, for example “This work online marketer shares great content on…..” instead of writing “I write insight tips on working online…”. Also make sure you use your main targeted keyword phrase as your anchor text. This will help search engines know exactly what your site is about.

Let your articles contain relevant content. In short, do not submit articles about gardening and when people click the links to your site they find content about how to make money from home while working online. This will only lead to visitors leaving you home page immediately thus a high bounce rate. Make certain you distribute articles that are related to what you share on your blog, this ensures the traffic you generate will be targeted and spend more time reading your content.

Keywords play a vital role when it comes to article promotion and promoting your working online programs; hence take time to use the right keywords phrases. Target keywords that you want to rank on in search engine listing. The secret is to target keywords that are commonly searched for by people in your niche but have less competition. This will guarantee you rank faster.

Since article marketing is about duplication, there is one tool that is highly recommend, called Unique Article Wizard. Though it may take some little time before you reap the full benefits of article marketing depending on the keywords you target, the result will be amazing.

E-commerce marketing is not as challenging as some would like you to think. Therefore, before you contract the services of an online marketer try implementing some of the above mentioned working online promotion strategies. To top it all up, some of these tactics will assist you generate free website traffic. In addition, you do not need to spend the whole day online in order to promote your website; there are great softwares programs to help you automate your marketing.

If you are there and wondering how to earn extra money then you just need to consider working online from home on part time bases. You will be surprised on how much money there is to make on the internet, better than the salary you will ever earn.

If you ask an internet marketer he/she will tell you it’s time you sacked your boss and wrote your own paycheck.

Follow the links below and harness more valuable content on working online tips.

30 thoughts on “Working Online At Home Business Marketing Strategies”

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